My professional passion is building growth engines to propel scale-ups to new heights.With a proven track record in leading commercial teams in tech companies like Trustpilot and Expedia, I've mastered the art of developing and scaling go-to-market strategies that drive explosive growth. Whether it's implementing the right marketing technology stack as I did at Expedia APAC, fostering a powerful synergy between marketing and sales which was critical to Trustpilot’s successful IPO, or delivering results like 3x revenue growth that led to a trade sale at Flyt my focus is on creating sustainable and predictable growth.I've held various roles, from individual contributor to executive leadership in marketing, sales, and strategy that shaped my thinking:I can build and scale growth engines that take tech businesses to 10’s of millions of revenue or lead them to successful exits (IPOs or trade sales):- I thrive on practical execution by turning strategy into action that drives results.- I prioritize tackling the most significant challenges first, ensuring quick wins and learning from failures.- I motivate teams to exceed ambitious goals while fostering a culture of trust and respect.I excel at leading high-performing marketing teams of 15+ members to create close collaboration with sales:- Diverse teams discover the best solutions, while a shared vision unites them.- I take pride in managing exceptional talent but find the most fulfilment in creating cross-functional alliances.- I focus on empowering others to lead and excel by removing barriers within businessesI embed continuous improvement to drive sustainable, predictable organic growth:- I continuously trial and adapt cutting-edge marketing technology to amplify impact.- I use workplace psychology to create psychological safety which is essential to failing quickly.- I keep teams aligned and focused, even in challenging times, by using a project-based approach to growth.If you're looking for a VP of Marketing who can scale your company, build a robust growth engine, demystify marketing and create a seamless partnership between marketing and sales, let's connect. I'm eager to support your growth ambitions.
Advocacy Bridge
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PrincipalAdvocacy BridgeTurville, England, Gb
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Interim Marketing ExecutiveNimrod'S Journey Jan 2022 - PresentI have built growth engines for leading tech companies - Lantum, Doctify, Youda and the Pioneers. My involvement has provided the impetus to expand across Europe, enter new markets and establish new Go-To-Market strategies. My projects include:- increasing revenue by 10% from existing customers by aligning messaging with the greatest needs we could, but were not, serving- winning the first 80 customers in a new market by allowing them to access a separate, underused, budget line item after extensive market research- acquiring 381 customers by creating content for 25k prospects to fuel an explosion of referrals within medical networks- fueling a 28% CAGR across Europe by developing annual go-to-market plans, including target audiences, channel spending, and product development
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Vice President MarketingTrustpilot Jan 2020 - Jan 2022Copenhagen K, DkOwned Trustpilot’s go-to-market strategy responsible for demand generation, inbound marketing, market positioning and reporting that resulted in an IPO and growth from £75m to £130m ARRI led the team that delivered the 2020 corporate objective of Scaling Sales and Marketing. Working hand in hand with product, sales and analytics. We persuading 54% of target users to upgrade, creating an additional ARR of £450k.I helped bridge the divide between sales and marketing by introducing SLA's and quality standards all could agree on. After identifying 38% of leads were disregarded by sales, the new standards reduced this to 4%. -
Vp Of MarketingFlyt Jan 2017 - Dec 2019Oslo, NoI defined the B2B Go-to-Market strategy to lead this VC-backed SME to a trade sale by growing the ARR from £6 to £18m.I used the £4m budget to build a growth engine across performance, search, communications and PR.- Growth marketing: Grew transactions by recruiting a team of seven, introducing tribes to focus on specific outcomes and building a process of rapid experimentation- Martech: built out a complete marketing tech stack, including Hubspot, Salesforce and Segment, to aid insight and impact of the team- Account-Based Marketing: acquired service providers by synchronising efforts with the sales team and automating communication around webinars, events and introductory phone calls. -
Senior Commercial DirectorExpedia Group Jul 2013 - Dec 2016Seattle, Wa, UsResponsibility for the Go-to-Market strategy of Mikkeru - a service to explore your local commercial neighbourhood.I build a team of marketers and salespeople to acquire consumers across paid online and search, and business customers across direct mail, events, branding and PR. -
Director Of Marketing And DevelopmentExpedia Group Jun 2011 - Jun 2013Seattle, Wa, UsResponsible for investments and implementation in initiatives to support revenue growth and acquisition of properties. Optimised performance marketing spend across meta, affiliates, PPC and paid social.
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Senior Manager, Commercial Strategy And OperationsExpedia Group Oct 2009 - May 2011Seattle, Wa, UsI grew revenue through deep analysis and implementing operational improvements. Secondly, for account-based marketing to ensure hotels listed their properties on the system.
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Business Marketing & Sales ConsultantZs Jul 2006 - Aug 2008Evanston, Il, UsZS Associates is a global management consultancy advising on sales and marketing strategy.From a Sales and Marketing Analyst, I was promoted into a Business Consultant. I led multi-national projects with £100k's budget into pharma, medical devices and health tech companies. -
Business Marketing & Sales Associate ConsultantZs Jan 2005 - Jun 2006Evanston, Il, UsDelivering modules of work within international projects including a 20-country roll-out of a sales team reorganisation
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Marketing And Sales AnalystZs Sep 2003 - Dec 2004Evanston, Il, UsConducting analysis on large-scale pharma and transformative health industry projects - from go-to-market strategies to new positioning of products to restructuring. I led projects that conducted primary market research to create go-to-market strategies for global pharmaceutical companies.
Jonathan Butt Education Details
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Saïd Business School, University Of OxfordCorporate Finance -
University Of OxfordInformation And Control Engineering
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Bromsgrove School
Frequently Asked Questions about Jonathan Butt
What company does Jonathan Butt work for?
Jonathan Butt works for Advocacy Bridge
What is Jonathan Butt's role at the current company?
Jonathan Butt's current role is Principal.
What schools did Jonathan Butt attend?
Jonathan Butt attended Saïd Business School, University Of Oxford, University Of Oxford, Bromsgrove School.
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