As a Demand Generation Manager for Xylem Americas - Water Utilities team, I was responsible for planning, developing, and implementing data-driven marketing communications strategies and programs that support the Transport and Treatment parts of Xylem's business. I drove highly targeted marketing campaigns to build awareness and generate demand for Xylem’s products and services. Also, project-managed the 2023 Xylem WEFTEC Booth and Xylem Stage with theme and pre-show marketing campaigns that increased website traffic (over last year) for the WEFTEC Campaign Landing Page and email open rates. All the while I launched a “Count on Flygt” campaign that highlighted the successes and innovations of Flygt brand of pumps and mixers that raised awareness, reached a wider audience, increased social media followers by 22%, and increased post engagement in 6 months through effective SEO, content optimization, and improved email marketing strategies. It also reinvigorated the current Distributors and Sales Reps to increase sales.

International communications in an engineering environment. I manage the B2B marketing projects with the company's extensive global distributor network in various media (including print, internal/external corporate communications, and viral marketing campaigns) with responsibilities through multiple channels that include public relations, events management, tradeshow coordination, ad slick creation, and brand awareness while targeting core audience to the more than 80 countries in 17 languages. Manage website coding, updating, and maintenance. Manage Social Media Networks. Manage Corporate Branding Guidelines, international copyrights, and registering trademarks, domains, and other Brand identity marks.

Focused on B-to-B marketing to generate interest in the consumer selling of home medical equipment. Created Product Catalog (print, electronic CD, and web-based). Created advertisements for industry magazines. Set up accounts for access and trouble-shoot online web-based application. Worked with 112+ manufacturers for co-op marketing budgets to create marketing pieces that aligned with their marketing plans.

Responsible for efficiently and effectively managing project portfolio books, to completion on time and budget for the 600+ architects, engineers, and marketing depts at the HNTB headquarters in Kansas City.