Jack Davidson Email & Phone Number

YGS continues to evolve to provide a full suite of comprehensive marketing and communication solutions—from discovery through delivery. As President, I am charged with further expanding these capabilities and finding greater efficiencies to serve our association, corporation, and publisher clients in more measurable, profitable ways. As we move into the future, our marketing, technology, and production groups will continue to explore new business areas across all functions and to deliver more exceptional results for all clients—with the real, human approach that has bolstered our success and will continue to drive our honest understanding of our clients’ needs and goals.

As YGS evolved its offerings, so did marketing services. An effective internal reorganization was necessary to continue to gain efficiencies and return for our clients, and out of that need, a revamped marketing group was born with a focus on association, corporation, and publisher clients. The creation of that team brought all marketing-related services, including content and copy, under one umbrella and showcased not only our growing capabilities, but also our impressive versatility. This allowed us to focus more sharply on new business as well, knowing we could deliver even more strategically thoughtful work and improved results for clients in all three segments of our base. On top of all of that, our technology and production capabilities grew to the point of becoming their own internal groups.

As YGS was looking to expand its offerings, part of my role as VP, Marketing Services was to drive both internal and external organizational development through the implementation of new offerings. YGS was able to enhance client communication and effective account administration by acting on the need for more concentrated account and project management, which in turn allowed for more focused work on strategy and creative design for our clients focused on marketing and publishing. Also seeing further opportunity in the technology space, YGS laid the foundation for a full technology suite, which included the development, branding, promotion, and launch of our marketing automation portal, or MAP, solution. Through the growth of business in all new and existing marketing areas, plus added work for a growing content and copy team, YGS launched its Total Solutions offering, allowing for more profitable opportunities for our clients across multiple services.