Jennifer K. Email & Phone Number

New York, New York, US

San Francisco, CA, US

• Served as MarTech owner. Led implementation of CRM/CDP system deployments and integrations.
• Supported demand generation initiatives via management of data infrastructure and automated hygiene processes. Launched email marketing program.
• Led implementation of workflow process and project management tools for the marketing team. Increased visibility into workloads, blockers, and efficiencies using JIRA.

Crawley, England, GB

• Initiated customer data projects. Used data and storytelling to illustrate value-add, cost, and time savings of CRM/CDP investments, automations, and integrations.
• Led implementation and training of customer data tools across 4 global markets.
• Initiated trial of automated chatbot technology. Integrated novel data into marketing processes and decision making.

Crawley, England, GB

• Led rollout and staff development of Hubspot marketing tools across 7 global markets.
• Scoped and developed requirements for CRM development project.
• Led Hubspot data migration across 3 marine travel brands, The Moorings, Sunsail, & Le Boat.
• Developed marketing automation roadmap. Improved open and click rates by 40% utilizing automated campaigns.
• Advanced customer insight analysis, dashboards, and marketing reporting across Marine division.
• Developed proactive GDPR customer retention strategy with successful retention of 80+% of databases across 2 global brands; ensured compliance to CAN-SPAM, CASL, and GDPR regulations. (formerly Tui Marine)

US

• Conducted event customer analysis, resulting in record sponsorship levels.
• Developed sponsorship development package.
• Acquired tourist board sponsorship of $75k.
• Coordinated participation of 100+ local organizations and businesses in Centennial Celebration Parade.
• Acquired Southeastern Tourism Society Top 20 Events award.

Washington, District Of Columbia, US

• Served as data management, data quality, and CRM team lead for government partnership office. Trained team on conversion to Microsoft Dynamics and Salesforce.
• Wrote CRM training guides & led train-the-trainer programming. Facilitated trainings to 40+ global offices.
• Managed $3 million grant and certified federal compliance for over 1000 grants in 45 countries, including performance reports, metrics, and financial regulations.
• Wrote press materials, agency memos, briefing documents, talking points, and print collateral.

Washington, District Of Columbia, US

• Served as Duty Officer managing afterhours emergency communications on behalf of the agency. Coordinated with senior leadership on safety and security.

Washington, District Of Columbia, US

Washington, District Of Columbia, US

• Supported event, communications, and logistics in support of Peace Corps 50th Anniversary, including the 2011 Smithsonian Folklife Festival.

US

Washington, District Of Columbia, US

Small business and agriculture go-to-market strategy and management.

Clearwater, Florida, US

• Managed marketing deliverables for top-tier B2B loyalty programs;
• Managed marketing activities for federal, state, local, and education government marketing programs;
• Assembled billing and reporting.

Clearwater, Florida, US

Clearwater, Florida, US

• Served 16+ seasons supporting ticket sales, concessions, retail, and hospitality for the the Clearwater Phillies, Threshers, and Spring Training Phillies. And one ill-advised attempt to run the scoreboard.

Master Of Business Administration - Mba, Information Systems Management & Management

Certificate, Project Management

Bachelor'S Of Science, Business Administration, Marketing

Business In The Eu; Entrepenuership; French Language