I help our clients navigate today’s complex marketplace by mapping the most positive relationship their brand can play in people’s everyday lives.My strength lies in designing and executing qualitative research that’s meant to uncover deeper, more human truths that fuel the innovation process.From consumer goods to healthcare, I’ve worked with some of the world’s most admired brands to create communication and innovation strategies that strengthen business results.

SEEK is a market research and innovation consultancy hellbent on making the marketplace meaningful. We help our clients develop empathetic connections with their consumers around the world to create landmark products and messages that change brand and/or category forever. We are experts in human understanding, empathetic engagement, transformative ideas, and brand strategy. My role as a Research & Innovation Consultant is a blend of research, synthesis, and facilitation. I grow healthy… Show more SEEK is a market research and innovation consultancy hellbent on making the marketplace meaningful. We help our clients develop empathetic connections with their consumers around the world to create landmark products and messages that change brand and/or category forever. We are experts in human understanding, empathetic engagement, transformative ideas, and brand strategy. My role as a Research & Innovation Consultant is a blend of research, synthesis, and facilitation. I grow healthy and profitable client relationships by leading client-side innovation through research, ideation, internal engagement, and strategic input, while developing the next generation of SEEK Research & Innovation Consultants.Industry Expertise: - CPG/FMCG- Food & Beverage- Pharma + First Aid- Specialty Hair Care- Facial Skincare- Male Grooming Show less

I worked with the internal marketing and leadership teams to refresh the company’s brand and strategic vision. An in-depth audit of Seek’s competition, service offerings, case studies and culture revealed that Seek should divert it’s efforts from targeting clients in the market research space and going after clients in the innovation space. This led to development of updated brand assets, an updated brand positioning and a new targeting strategy for the sales teams.

Collaborated with client services and design teams to construct strategic approaches to design and innovation for our clients both domestic and international. Advanced LPK's brand through brand positioning development, internal culture initiatives, and community outreach projects. Supported the PR/SM team in crafting internal and external communication strategies that were in line with the organization’s vision and purpose. Aided in the development of case studies to showcase the agency's… Show more Collaborated with client services and design teams to construct strategic approaches to design and innovation for our clients both domestic and international. Advanced LPK's brand through brand positioning development, internal culture initiatives, and community outreach projects. Supported the PR/SM team in crafting internal and external communication strategies that were in line with the organization’s vision and purpose. Aided in the development of case studies to showcase the agency's capabilities, methodologies, and expertise. Show less

I assisted the Biotta team with their global expansion into the United States by conducting research to help them better understand their target. The insights gleaned were then used to guide brand positioning development, design elements and marketing channels.

Ensured that all outgoing media was consistent with the firm’s brand. Crafted and implemented strategies that not only increased social media traffic and Advanced Selling Podcast subscribers but also fostered our relationships with long-time subscribers. Directed and shot training footage from training sessions. Edited the footage into concise vignettes that contained key messaging and learnings. Distributed completed video and audio projects to clients and subscribers.