John Kennedy Email and Phone Number
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Strategic and hands-on leader who can manage complex projects and global teams. At Humanscale I led efforts that grew eCommerce results by 300%+and lead the expansion of direct eCommerce globally to multiple countries and regions.I was a leader on the cross-functional team that transformed Humanscale from a B2B only to focus on the profitable D2C market.
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Head Of Digital Trading (Us)The Rug CompanyNew York, Ny, Us
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Senior Director, Digital Marketing & Ecommerce SalesHumanscale Jun 2021 - Feb 2024New York, Uso Achieved a 300% increase in eCommerce sales, doubling eCommerce’s contribution to corporate profits.o Managed eCommerce P&L, forecasting, and revenue projections for c-suite executive stakeholders.o Led comprehensive digital strategy including paid search, social media, email marketing, and more.o Directed global digital team and collaborated in cross-functional company-wide eCommerce transformation.o Implemented successful SEO, SEM, SMS, and affiliate marketing campaigns, driving substantial traffic and conversions.o Oversaw international eCommerce expansion to 15+ markets and launched Amazon and Shopify storefronts and 50+ B2B partner microsites. -
Director, Digital Marketing & EcommerceHumanscale Apr 2018 - May 2021New York, Us
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Product Marketing ManagerUnicef Usa Feb 2015 - Jul 2017New York, New York, Uso Grew eCommerce revenue by 200% year-over-year and brick and mortar retail revenue by 50%.o Directed successful email, social media, and affiliate marketing campaigns.o Achieved a 35% increase in email conversions and implemented effective cart abandonment strategies. -
Fractional Senior Digital Marketing Project ManagerMoleskine America And Switchmodern.Com May 2010 - Feb 2015o Launched Moleskine brand stores on major partner eCommerce platforms and improved sales volume on Amazon by 25%.o Executed SEO optimizations resulting in a 60% traffic increase and enhanced user experience of Moleskine product.o Revamped SwitchModern digital marketing strategy, increasing average order value and driving cross-selling opportunities.
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Web Marketing DirectorMount Sinai Medical Center Jul 2007 - May 2010New York, Ny, Uso Conducted best-practice seminars for digital branding & content development processes.o Led 15-member department: marketing managers, designers, writers, editors, content managerso Optimized multiple websites, reducing operational costs and improving patient appointment bookings. -
Group Account Director/ Director Of Marketing TechnologyVml May 2006 - May 2007New York, New York, UsClients: SunTrust Bank; Philip Morris (Adult Cessation & Youth Smoking Prevention); YR Internal CommunicationsBuilt collaborative relationships with Clients & traditional agency partners at Young & Rubicam to create integrated digital marketing & advertising campaigns. Supervised team of 8 account managers and facilitated processes between NYC and Kansas City HQ office.• Directed development of websites, online media & ads, paid search, landing pages, eCommerce & customer acquisition programs. Established email communication platform for YR corporate internal communications.• Pitched and won new projects from Clients. Doubled billing by winning online media planning assignment away from long-term incumbent agency. -
Account ManagementDigital And Traditional Advertising Agencies Jan 1995 - May 2006Account Director - iCrossingClients: WellPoint Healthcare; Citibank; Wine Enthusiast; Fairmont Hotels; TJ Maxx and Marshalls; Home Loan BankAccount Director - TribalDDBClients: New York Lottery, Principal Financial Group, Dannon, CloroxSenior Account Supervisor - Grey InteractiveClient: Autobytel.com, INGDirect.com, New York LotteryScali McCabe Sloves - Account SupervisorClients: Pella Windows, Courtyard by Marriott, Fairfield Inn
John Kennedy Skills
John Kennedy Education Details
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College Of The Holy CrossHistory -
Nyu School Of Professional StudiesDigital Marketing & Analytics
Frequently Asked Questions about John Kennedy
What company does John Kennedy work for?
John Kennedy works for The Rug Company
What is John Kennedy's role at the current company?
John Kennedy's current role is Head of Digital Trading (US).
What is John Kennedy's email address?
John Kennedy's email address is jk****@****ale.com
What is John Kennedy's direct phone number?
John Kennedy's direct phone number is (800) 400*****
What schools did John Kennedy attend?
John Kennedy attended College Of The Holy Cross, Nyu School Of Professional Studies.
What skills is John Kennedy known for?
John Kennedy has skills like Marketing Strategy, Online Marketing, Integrated Marketing, Digital Marketing, Account Management, Website Development, Online Advertising, Seo, Sem, Google Adwords, Email Marketing, Analytics.
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