Digital Advertising Coordinator
Tbwbh Props & Measures
San Francisco, California, United States
- Managed 20+ internal digital advertising campaigns with a total budget of $37,000+, resulting in over 2.2 million impressions- Oversaw 31 vendor-managed digital programs for various campaigns with budgets ranging from $3000 to $72,000, resulting in over 21.8 million impressions- Developed a standardized process for digital ad reporting as well as gathering necessary data for all campaigns- Analyzed daily reporting processes to gauge effectiveness of digital campaigns and made recommendations regarding potential changes to improve performance- Facilitated decision-making on digital buys between company partners, staff, clients, including managing outside vendor proposals, pricing, timelines, and implementation of plans- Annotated Facebook billing, assessed sub-vendor reporting, and worked with the finance team to ensure accurate and timely assessment of vendor charges to clients- Collaborated with Client Services and Art team to facilitate art design processes related to digital ad sizing, platforms, etc.- Trouble-shot ad authorization process with digital providers and legal advisors as needed