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- Responsible for overseeing the strategic plan and administration of the organization. Led all partnerships with companies, investors, capital institutions, and brands.- Led organization fundraising efforts, live and virtual events, board development, P+L, hiring plan, and community outreach programs.- Launched and executed first grant program for women owned businesses impacted by COVID pandemic. Offered meaningful grant money and 6 month coaching program. - Strategic advisor for multiple women-owned companies.

- Led high impact strategic partnerships to drive awareness, engagement, sales and obsession of PAX devices. Managed all negotiations and deal process in support with Legal and Finance. - Led partner management, community, regional field and experiential marketing team. - Developed multi faceted music festival program including the build out of PAX container unit, executed 6 music festivals, built artist product seeding program and created digital and social content experiences. - Led strategy and execution of music partnerships (The Head and the Heart, Jenny Lewis, Griz), brand collaborations (Adidas Creator Camp, Harley Davidson/Brooklyn Bowl Roadie Lounge), venue partnerships (Dream Hotel, Virgin Hotel, Another Planet, The Surf Lodge, Live Nation, Lowell Cafe) consumer event sponsorships (SXSW, Sundance, SeriesFest, Grammy’s) and brand activations (420 Event, Women and Weed series, PAX Playlist, Artist Series).- Managed cross functional internal relationships and communications with Product, Sales, Brand, Creative, Channel Marketing and Insights to ensure alignment across various timelines, projects, and workflows.

- Led content distribution efforts including media distribution partnerships, content development for social, OTT platforms, 3rd party distribution partnerships and content licensing. - Business Development lead for VR camera partnership with new product GoPro Fusion. Managed pilot partner roll out with top tier partnerships including Under Armour, AccuWeather, Digital Domain, FOX Sports, Getty Images, the Golden State Warriors, Legend 3D, RapidVR, RYOT, and USA Today.- Company lead for global travel strategy. Built five-year growth plan to shift investment to travel vertical. Negotiated partnerships with Airbnb, TripAdvisor, Inspirato and Outside TV. - During GoPro Entertainment initiative (July 2015 – January 2016) operated as business lead for GoPro Entertainment content and creator initiatives. In 12 months, built direct team, developed global user generated content and creator programs to support launch of GoPro creator marketplace platform. Led financial modeling, revenue planning, budget, P&L, and go to market strategy.

- Managed Partner Operations, Partner Support, New Business Development and Social Platforms team. Built direct team from 1 to 24 FTEs across 4 offices and global team from 8 to 52 FTE’s. - Structured partnership and distribution agreements with content influencers, athletes, leagues/teams, and broadcasters. Collaborated with Finance and Sales leads to develop yearly 15M+ revenue plan driving across distribution, media/sponsorships, branded content, social activations and events. Led content investment strategy across creator network and content platforms. - Supported founders with capital raise and M&A efforts. Awarded Top 40 under 40 MultiChannel News and Sports Business Journal - Game Changer.

- Initiated, structured, and negotiated 100+ high impact, strategic partnerships for sports vertical across athletes, teams, leagues and media platforms for North America and EMEA. - Business Development lead on NBC Olympics partnership. Led $12M program across Finance, Legal, Marketing, and Product teams to close and activate partnership and drive YouTube Live launch. Negotiated multiple original funded channel agreements and investment of $60M. Supported partners through content strategy, production, creative review, launch, content optimization and audience growth phases of the partnership. - Led 50+ training and development sessions with global partners to provide audience, channel and programming best practices. Presented regularly at YouTube meetups, SXSW, VidCon and other partner facing events on content and channel strategies. Developed Communications Hub to scale outbound communication and launched “On the Rise” program to spotlight high potential creators.

- Managed strategic agency partnerships. Responsible for developing overarching strategy with 3 of the largest SEM's on the OSO Agency Team (combined yearly revenue $100M+). - Met regularly with agencies and end clients to present over 6 executive agency reviews yearly, and 25 quarterly business reviews resulting in estimated $20M yearly impact during economic downturn.