- Founder, CEO, CMO, Employee of the Month (1 out of 1)- Content Marketing Agency & Production- Content Branding, Content Marketing, Content Conversion Strategy

- Inspired by Humans of New York, started a photography company. Specialized in portraits, weddings, sports, and corporate events. Featured on media such as Bleacher Report, Ford Media, New York Style Guide, SPLASH, etc.- Owns an online e-commerce shop selling photo prints. Managing its product listing, SEO, keywords, Google Ads, marketing, sales, and promotion. Has grown the shop by over 200% YoY in revenue for the past 6 years.

- Marketing Strategies & Integration: led a global marketing campaign for a luxury hotel brand to increase foreign bookings, building a new digital eco-system across the owned/earned/paid platforms including social, Google, website, and OTAs.- Influencer & Viral Marketing Campaign: led a viral social campaign with over 10,000 UGCs, managing 60+ global influencers.- Global Project Management & Budgeting: Collaborated with global offices(U.S., U.K., and India) and cross-functional teams to develop results-oriented digital solutions in line with brand messaging, campaigns, products, and budgets.- Localization & Globalization: Implemented localized communication strategy for a global brand in Korea and a global approach for a Korean brand to global target based on market and culture research, competitor analysis, and digital data analysis.- KPI and Data Reporting Management: Established campaign-specific KPIs and analyzed data to develop insights to improve performance to meet objectives.- Team & Relationship Management: Fostered a high-performing team through effective role and responsibility allocation. Managed relationships with clients, customers, and vendors, ensuring timely and on-budget delivery of campaigns.

- Oversaw writing for proposals, PR statements, slogans, and presentations in English as the lead copywriter. Led multiple winning proposals including Digital Marketing, PR events, and BTL Marketing - Designed and executed an exclusive experiential marketing campaign for a luxury fashion brand. Over 1,400 attendees with 93% invitee attendance.- Produced an exclusive entertainment industry key personnel PR event for hosted by the U.S. Ambassador to Korea at the Habib House, the U.S. Ambassador Residence.- Curated and generated social media content for global entertainment brands to promote their service, products, and events.- Specialized in B2C digital media campaigns by connecting emotional storytelling with a scientific customer journey.- Established brand core values for start-ups to communicate their why with their customers

- Interpreted and translated for Major General levels during the U.S.-RoK Military Joint Exercise (2021 CCPT-2)- Received the Coin of Excellence, presented by 2nd Operational Command Headquarters by Major Moyer for displaying excellent character and contribution as the key interpreter soldier between the U.S. Army and RoK Army

- Strategized multicultural and multilingual campaigns understanding the diversity and cultural values- Established KPIs for a luxury automotive brand's flagship brand center and showroom- Project-managed the operation of the flagship brand center showroom and selected vendors through an RFP bidding process- Developed and coordinated an exclusive, luxury PR event for a reveal during the Super Bowl LIV in Miami, attended by 500+ celebrities, influencers, press, and executives.- Specialized in market research and analysis to create geo/demographic target strategies using IHS Markit, Polk, Nielsen-Claritas, Google Analytics, Google Trends, and ArcGis.

- Projected P&L and ROI with Microsoft Excel and presented decks to C-level executives for the campaigns’ direction to achieve the highest ROI, using PowerPoint, Keynote, and Photoshop.- Created a new scoring system for over dealers based on their sales performance and training participation, merging and neutralizing different spectrums of data.- Supervised a commercial vehicle campaign, implementing demographic and geographical analysis, increasing over 30% of lead generations from the previous tour.- Directed a Ride Share marketing campaign, creating an engagement in the rideshare community and partnering with industry experts and influencers. This initial B2C program even expanded to a B2B Taxi and rental car campaign.

- Translated UI/UX for Android and IOS apps and software (InstaSize, 인생네컷 Life4cut, Photodrink) - Conducted a corporate Merger & Acquisition interpretation and translation- created subtitles and captions for Korean-English digital media