Recently, I had another opportunity to transition into a new role on the social team to help build up the in-house buying team for a key client. During this transition, I lead the strategy and process development along with day to day management of the account. Campaign Management:- Oversee the management of full campaign activation: strategy, campaign development, QA, and reporting- Actively manage client relationships to foster open communications, effective education, and team accountabilityData Analysis:- Utilize 3rd party tools (Datorama) to build in-depth custom reporting dashboards to help with analyzing social campaign, audience, and creative insights- Train team members on data analysis and how to communicate results to clients- Develop internal pacing dashboards to monitor day to day performance. This process helps to identify emerging trend/opportunities that leads to efficient campaign management- Be the team lead for social reporting to clientsStrategy:- Help craft a cohesive social campaign and audience strategy that is directly tied to client’s key goals- Translate overall strategy into tactical activation plans which help clients to better understand what is required to achieve strategic goals

During my time at 22 I had the opportunity to transition into a new role on the programmatic team to help with in-house buying. This transition gave me the chance to grow quickly by learning a new area of advertising. During this time, I was responsible for: Campaign Management:- Created new accounts/campaigns with DSPs (Amobee, DV360, GDN)- Managed several vendor partnerships- Helped train/manage new team membersReporting:- Performed weekly campaign optimizations and analysis- Developed in-depth weekly reports which were utilized for comparing campaign and partner performance at glanceOther:- Managed client communications and deliverables to help keep the team on track- Helped to develop an in-depth strategic audience planning which closely aligned to client goals

As a search manager I was responsible for strategic planning, optimizing, and reporting on campaigns that helped drive business success for clients to better align with a client’s goal. Strategic Planning- Developed yearly strategy and tactical plans- Delivered winning large-scale presentations to clients on strategic goals and direction- Managed multimillion-dollar campaigns for key clientsReporting- Developed pacing reports and documentation that utilized past performance, remaining budgets, and future predictions to automatically determine what thresholds daily budgets should be set at for optimal performance.- Worked as part of a team to develop automated bidding files to make bid adjustments across 1M+ keywords- Developed weekly reports to help clients better understand how campaigns were performing- Performed data analysis for reporting and insights- Worked closely with the analytics team to ensure proper tagging for all paid search campaigns

As a search coordinator I was responsible for developing and managing all day-to-day tasks for campaigns across a variety of clients/verticals.Campaign Development:- Worked to create and develop paid search campaigns aligned with client’s goals - Performed entire account restructure to align with search best practices to improve efficienciesCampaign Management:- Managed the day to day responsibilities for all campaigns- Monitored campaign reporting for trends and areas of opportunity- Actively optimized campaigns to reach and exceed overall goalsSearch Engine Optimization - Worked with UX to develop SEO best practices for producers and designers to use- Performed on-page SEO analysis for product launches- Working with UX and Production to create, develop, and implement SEO strategy on current and future webpage builds- Used keyword research to inform developers what terms to use when implementation meta tags and other on-page elements

Small businesses need a marketer who can help them find creative ways to spread the word about their offerings, but who also understands their time and budget constraints. I combine traditional, digital, and more creative marketing methods into a customized package for the entrepreneurs I work with. Effective marketing starts with a thorough understanding of the customers and the competition. Giving customers what they want and doing it better than anyone else is the entrepreneur’s job. Telling customers about it is my job.My specialties include:• Examining and coordinating a business’ marketing efforts • Developing advertising materials, including print, traditional and digital media, social media, and email• Establishing a social media presence in the appropriate social media outlets• Setting up and analyzing customer databases• Developing a unique brand for each business• Creating scheduled advertising plans• Training owners and employees in implementing a customer relationship plan

- Interacted with customers to make a connection- Dealt with customer problems in a timely manner- Inventory management of items in the store and warehouses - Regularly followed up with potential sales

- Preformed extensive research into factors and trends effecting the department- Developed a diverse marketing plan to increase the promotional efforts of the department- Created the foundation of a social media presence for the Valdosta State Management Department- Managed the social media pages- Generated content- Monitored and maintained the social media pages- Created schedule for posts to be made

- Effectively used time management to cook food in a timely manner- Performed under intense pressure during peak hours- Trained new employees - Responsible for insuring the quality of the food served