Jennifer Kloeber Email & Phone Number

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Managed search team and led search engine marketing strategy for legalsolutions.com, the lead gen and eCommerce website for Thomson Reuters’ Legal division. Paid and organic search accounted for more than 40% of site’s form submissions and online revenue.- Built in-house search team to decrease reliance on agencies; decreased expenses by 56% and increased lead volume by 20%- Partnered with UX, designers and business partners to redesign marketing pages, which resulted in 13% YOY increase in contact sales submissions- Migrated multiple microsites to legalsolutions.com; ensured content equity was transferred to minimize traffic loss- Responsible for $1 million annual paid search budget; paid search represents 10% of all marketing driven leads- Completed SEO due diligence on names for new products- Provided on-going SEO consultation to social media team on content topics with high search demand- Educated business partners on SEM and developed executive dashboards to promote making data-driven decisions- Experience with Adobe Analytics, Google Search Console, Google Adwords, Searchforce (bid management tool), BrightEdge, SiteImprove, SFDC

Managed and executed digital marketing strategy to drive online conversions through on-site optimization and digital merchandising, which resulted in $7 million in online revenue annually.- Managed SEO, site search, paid search, and on-site merchandising during site redesign, platform migration and domain change- Managed remarketing ad program; implemented dynamic product ads, which resulted in 147% YOY increase in revenue- Managed affiliate marketing strategy- Managed agency and vendor relationships- Experience with Adobe Analytics (Omniture), BrightEdge, Endeca, RichRelevance, Hybris, Commission Junction

Provided strategic interactive marketing expertise for Edina Realty, the largest real estate brokerage in Minnesota and western Wisconsin, whose website averages more than 950,000 visits per month- Co-managed redesign of edinarealty.com that resulted in a 75 percent increase in leads in the first month post-launch- Developed and implemented SEO strategy to improve search rankings for key local markets- Developed monthly corporate and agent-branded eNewsletters, distributed to more than 50,000 subscribers per month, saved company more than $100,000 annually from vendor costs- Established social media strategy, which led to increase engagement with consumers and real estate agents- Trained real estate agents on social media and Internet marketing best practices- Experience with Salesforce Marketing Cloud (ExactTarget), Google Analytics, HootSuite, Twitter, Facebook, YouTube

Provided internal and external communications support for GMAC ResCap, a global finance company, and its business units including GMAC Mortgage, GMAC-RFC, GMAC Bank and Homeownership Preservation Foundation- Managed corporate website content - Built and deployed email marketing- Provided crisis communications counsel on various issues, including mergers and acquisitions, identity theft, and predatory lending accusations - Developed and managed communications program for the relocation of ResCap’s 1,400 Minneapolis associates in less than 7 weeks- Experience with Salesforce Marketing Cloud (ExactTarget), SharePoint

Provided corporate media relations support for GMAC ResCap- Managed GMAC Mortgage's new hire press release program, obtaining nationwide media coverage including the Philadelphia Inquirer, Indianapolis Star and Dallas Morning News- Implemented award-winning integrated marketing communications campaign for Homeownership Preservation Foundation, resulted in a 600 percent increase in calls to counseling hotline- Wrote SEO-friendly press releases

Master'S Of Business Communication, Business Communication

Bachelor Of Arts, Journalism, Communication Studies

Education record