Create more things people love. ❤️What Could Be make decades of design expertise available to teams in an instant. Our customers use our tools every day to create the best experiences for their own customers.• Quickly assess a project and identify exactly what you need to do• Take action confidently with self-guided activities in your favorite online whiteboard• Make the most of design thinking training by putting what you learn to work

• Transfer practical skills that participants can immediately apply in their own work• Provide case stories and in-depth examples to make learning relevant• Develop new instructors, facilitators, and practitioners through coaching and evaluation• Deliver amazing, interactive workshop experiences. Model key innovative behaviors by being visual, collaborative, empathetic, imaginative, iterative, and questioning

My primary responsibility was to develop and execute a product strategy that delivered complete, integrated, and innovative user experiences to delight customers and deliver on business growth targets. • Set and delivered an overall product strategy• Developed and maintained an overall product architecture to provide clarity on our offerings• Managed product priorities and gained alignment across all business departments• Managed an agile product development process in order to get viable and desirable offerings to the market• Recruited and developed a world-class team of designers, developers, and dreamers• Managed internal resources to capacity and identified external development partners• Set, managed and delivered the design and development budget. Worked to optimize development costs and increase the profitability of our offerings• Created a work environment where creativity and innovation flourished

• Worked directly with companies and support agencies to help businesses grow and profit through effective design and innovation management• Delivered practical, hands-on workshops on product development, brand experience, and service design• Created, delivered and managed large-scale business support programmes• Public speaker on practical innovation, creativity and design's impact on the bottom line

Founded a pint-sized start-up. We developed an iPhone app and companion website to find a perfect pint wherever you were in the world. Rate. Connect. Sláinte!

Delivered the Design Council's Designing Demand programme to help businesses become more innovative, more competitive and more profitable.

The Centre for Design Innovation was the centre of excellence for the research, understanding, and promotion of the effective use of design and innovation in Ireland at the Institute of Technology, Sligo.• Responsible for the creation of practical programmes to promote the effective use of design within the private and public sector.• Developed and managed the Innovation by Design programme, the first user-centred design programme of its kind in Ireland. • Managed the development of Centre for Design Innovation website and design innovation blog.• Oversaw the development of the award-winning brand identity for the Centre.

• Developed comprehensive visual brand strategy for Crayola brand and licensed packaging• Implemented new creative development and project management process for department• Restructured existing art department and positioned it for innovative design capabilities• Redesigned workspace as a creative destination and to facilitate collaboration and teamwork• Selected as team member in development of new corporate innovation process & opportunity elaboration work• Identified as “high-performer” by managers as part of Talent Management review.

• Managed all corporate internet marketing initiatives, including eight web sites• Developed customer experience marketing plan for Crayola.com; registered more than two million users within three years• Led e-commerce development, responsible for $1.1MM of incremental sales• Led product design and UI development of prototype handheld digital creativity system, iMagio• Specified and implemented digital asset management system, MediaBin, for visual brand assets.

• Technical and creative direction for all corporate internet sites, including Crayola.com• Specified and implemented internet technology platform with over 99% uptime• Created innovative on-line custom-box program where visitors could custom select their favorite colors in a personalized 64-box• Designed and implemented on-line call center application for 1-800-Crayola.

• • Directed operations and new business development of commercial web development and design studio• • Creative design, technical programming, and direction for more than 25 projects for a regional, national and international client base• • Co-curated and mounted exhibitions of Alexander Calder (Philadelphia) & Marc Chagall (Muhlenberg College); designed catalogs and collateral material.