Managed solution portfolio for a leading developer of mobile automation technologies targeting enterprise manufacturing, warehouse and logistics companies. Created go-to-market plans for mobile robots, software and services. Developed partner marketing strategy and programs to complement solution portfolio and expand market reach. ● Defined and implemented an integrated product launch process to minimize internal resource constraints and maximize launch effectiveness.● Successfully managed and released four solutions between 2021-2022 to ensure the achievement of business goals. ● Led a cross-functional team to define and release a new “Robots-as-a-Service” pricing package within one month to drive new market opportunities.● Developed solution positioning and messaging frameworks for web content, collateral, and thought leadership content to establish awareness, advance credibility and drive pipeline.● Conducted product training sessions and created a portfolio of sales enablement tools including persona profiles, solution playbooks, competitive battle cards, and presentations.● Created and released “Automation Alliance” partnership framework, conducted partner onboard programs, and collaborated on joint market activities to identify new opportunities.● Built an advocacy and loyalty program to amplify our customers' voice in the marketplace, fuel expansion, and drive new business.

Defined go-to-market and channel strategy for six product lines totaling $34mil in annual revenue for the healthcare technology division of Stanley Black and Decker. • Partnered with Development and Product Management within a six week period to define, package, price, and launch five remote and rapid deployment bundles to support hospitals in fighting COVID-19.• Successfully planned and launched three separate solutions in 2019-2020 to achieve revenue targets.• Led customer intelligence efforts regarding solution purchase, buying behavior and business criteria targeting hospitals and healthcare centers.• Defined customer persona profiles, product messaging, and detailed journey mapping to drive customer engagement throughout the purchase cycle.• Managed partner strategy and co-marketing activities with leading technology and medical device vendors.

Developed marketing plans and executed programs to improve retention rates, strengthen customer experience and identify cross and upsell opportunities for a 170+ year old global provider of business decisioning data and analytics. ● Collaborated with Business Units, Product Marketing, Demand Generation, Customer Success and Sales to define targeted activities that increased retention/renewal rates for five unique solution lines.● Developed and implemented onboard and journey-mapping programs to deliver a positive and consistent experience for new and renewing customers.● Created customer advocacy strategy to strengthen corporate brand and amplify the "voice of the customer" both internally and externally.

Reporting to the CMO, developed targeted lifecycle programs to improve product adoption and usage, strengthen customer engagement and generate upsell opportunities for a B2B information provider.● Analyzed and segmented customer base to identify targeted sales opportunities and increase penetration; leveraged findings to expand industry market share.● Implemented comprehensive customer training program, including: curriculum development, learning path definition, and identified multiple delivery methods to increase product adoption.● Created Customer Advisory Council and developed nurture communications to foster engagement. Results:● Engaged with over 1,100 key customers through a combination of interactive communications, programs and strategic meetings to achieve a 90% customer retention rate and 80% renewal rate. ● Delivered customer training via multiple touch points including: public and custom training and the development of self-serve materials to reach >5,000 product end-users.● Developed “customer brand advocacy” strategy that influenced pickup of 100+ pieces of global news coverage, increased social web referrals by 61% YoY (130% of goal) and over 25k unique blog views in 2016 to increase overall website traffic by 95% YoY.

Rejoined this global developer of database products, and enterprise application/Internet software development tools. Developed plans and field marketing programs to build pipeline and drive revenue for North American Direct Sales organization. Managed multiple products across three business units and various verticals. Direct reports included: Marketing Manager, Inside Sales/Telesales. ● Developed integrated field marketing plan with identified lead, conversion, and revenue contribution goals to support Corporate, Product Marketing, and Direct Sales goals.● Collaborated with Global Field Marketing, Partner Marketing and Corporate Marketing to share best practices and develop common approaches for driving campaigns, delivering results and achieving economies of scale.● Managed budget, multiple vendors, internal staff, and cross-functional teams to attain goals.Results:● Consistently achieved quarterly marketing objectives in FY ’14. ● Drove 39%/$4.5 mil of the estimated $11.4 mil. license and new maintenance pipeline targeting N. America direct customers in FY ’14. (Represented 27%/$6.5 mil. of the direct and indirect pipeline in N. and S. America.)● Directly sourced 40%/$4.4 mil. of the total $11.3 mil. license and new maintenance deals targeting N. America direct customers in FY ’14. (Represented 22.5%/4.5 mil. of the direct and indirect deals in N. and S. America.)● Managed global audience acquisition efforts for Progress’ annual user conference resulting in the achievement of targeted registration/attendee goals. Contributed to Conference messaging/ positioning development. Oversaw post-event global outreach to targets and delivered pre and post event outreach analysis.● Oversaw North American User Group community to strengthen awareness and drive local presence resulting in the establishment of 7 new online communities.

(FORMERLY GREEN BEACON SOLUTIONS)Reporting to the CEO of a business strategy consulting firm and Microsoft Dynamics ERP and CRM reseller, responsibilities included: defining and executing marketing plans, corporate messaging/communications, and all demand generation programs. Direct reports included: Marketing Associate and Inside Sales.● Created and executed a comprehensive go-to-market plan to identify new business opportunities through market segmentation, customer analysis, and competitive research.● Defined corporate value proposition and solution messaging to build awareness, define business/IT justification, and support direct and indirect sales efforts. ● Redesigned corporate website and implemented comprehensive SEO strategy to improve awareness and drive inbound opportunities.Results:● Packaged and positioned corporate IP to increase penetration within strategic markets resulting in 12.5% projected revenue increase from new business opportunities.● Increased 2012 annual lead count by 100% and qualified leads by 46%, resulting in 33% projected revenue increase from new pipeline opportunities.● Redesigned website and refreshed content resulting in 50% increase in new website visits, and 77% increase in organic traffic between 2011 and 2012.

• Identifed and executed initiatives aimed at strengthening alumni and university relations.• Chairman, Direct Marketing Committee.

Organized events and seminars aimed at increasing student awareness, strengthening student and faculty relations, and improving the visibility of the university in the community.