Jane Kovalkova Email & Phone Number

Eugendorf, At

As one of the leading biotechnology companies in Europe, Novogenia has been providing fast, reliable and groundbreaking insights in preventive and lifestyle genetic testing and individualized nutritional supplements and cosmetics since 2009.

Koto, England, Gb

A new approach - credit at your fingertips. We’ve developed an app that you’ll want to use every day. We have combined the features of a neobank, e-money account and credit card. We want to offer it to everyone. Join the credit revolution!

Downtown Redwood City, California, Us

New York, Us

Fast and easy to use business messenger and a single notification center with an unlimited chat history.

Kyiv, Ua

COSTS is a mobile app that helps easily manage personal finances, set financial goals and achieve them.

Kharkiv, Kharkiv Region, Ua

- Conducted marketing research to identify mobile industry trends and commercial opportunities- Coordinated with designers, app developers, and stakeholders for the implementation of bug ixes and improvements for the project.- Advised on branding, positioning, communications and other marketing issues Developed and implemented a marketing strategy according to objectives and budget- Organized and oversee advertising campaigns- Collaborated with project and sales managers Motivated mobile marketing team to achieve goals Team management- Finance planning- Prepared presentations for TOP managers- Developed business and operation processes- Speaking at conferences- Built relationships with industry and platforms partners. Researched and testing new user acquisition channels. Recommendations to the marketing and product teams

Kharkiv, Kharkiv Region, Ua

Mobile App Marketing:- Created and launched mobile advertising campaigns in Google AdWords, Facebook Ads, MyTarget, Yandex Direct, Doubleclick (DV 360), Apple Search Ads, Twitter Ads, CPI nets and teasers- Cooperated with Marketing Designer to create best-performing ads- Detailed analysis of the effectiveness of marketing campaigns in different sections: auditor targeting, creative (static banners, video, other formats), countries, socio-demographic data and so on. To maximize ROI- Continuous monitoring of trafic quality, tracking of key metrics: the volume of new players, CPI, CR, ROI, etc.- Participated in the formation of a marketing strategy for the company's services ASO - App Store Optimization (Testing on Google Developer Console, keyword/phrase research, store localization, preparing graphic assets)- Data analysis, reporting and experienced with AppsFlyer, Adjust, Firebase, AppMetrica, Fabric, SensorTower, App Annie, etc.- Spoke at conferencesTeam Leading:- The setting, monitoring, and reporting on team goals Motivated digital marketing team to achieve goals - Monitored and reviewed the performance of a team Managed and trained a team of 5-7 specialists - Prepared business proposals- Participated in sales calls and meets

Kharkiv, Kharkiv Region, Ua

- Created and ran an advertising campaign in Google Ads, Yandex.Direct, Facebook, MyTarget, Bing, etc- Competitive analysis for clients- Mentored of employees- Configured the web analytics tools (Google Analytics, Yandex.Metrika) Prepared business proposals- Participated in the negotiations (sales, current clients)

- Prepared business proposals - Trained employees- Employee evaluation - Developed inducement system - Sales planning

- Assisted in the organizing of promotional events, book fairs and competition for schoolchildren- Assisted in working on promo lealets- Guerrilla marketing- Social Media Marketing

Master'S Degree, Business/Managerial Economics

Education record