Jane Kovalkova

Jane Kovalkova Email and Phone Number

Head of B2B Marketing @ Novogenia GmbH
Jane Kovalkova's Location
Vienna, Vienna, Austria, Austria
About Jane Kovalkova

With 14 years of experience in online marketing, I specialize in both specialist and manager roles. My passion lies in helping product companies expand their customer base through the development and implementation of effective marketing strategies.Marketing Technologies/Skills:Specializations: Product Marketing, Digital Marketing, Social Media Marketing, Content Marketing, App Store Optimization (ASO), Affiliate Marketing, Data AnalyticsSocial Platforms: Facebook, Twitter, Instagram, YouTube, QuoraAnalytics Tools: Google Analytics, Facebook Analytics, Appsflyer, Firebase, AdjustOnline Advertising: Google Ads, Facebook Ads, DoubleClick, CPA-networks, Apple Search Ads, Bing Ads

Jane Kovalkova's Current Company Details
Novogenia GmbH

Novogenia Gmbh

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Head of B2B Marketing
Jane Kovalkova Work Experience Details
  • Novogenia Gmbh
    Head Of B2B Marketing
    Novogenia Gmbh Nov 2023 - Present
    Eugendorf, At
    As one of the leading biotechnology companies in Europe, Novogenia has been providing fast, reliable and groundbreaking insights in preventive and lifestyle genetic testing and individualized nutritional supplements and cosmetics since 2009.
  • The Credit Thing
    Chief Marketing Officer
    The Credit Thing Jul 2021 - Aug 2023
    Koto, England, Gb
    A new approach - credit at your fingertips. We’ve developed an app that you’ll want to use every day. We have combined the features of a neobank, e-money account and credit card. We want to offer it to everyone. Join the credit revolution!
  • Welltory - A Stress Management & Lifestyle Analytics App. Loved By 2.5M+ People.
    Head Of Growth
    Welltory - A Stress Management & Lifestyle Analytics App. Loved By 2.5M+ People. Dec 2020 - Jul 2021
    Downtown Redwood City, California, Us
  • Chanty
    Chief Marketing Officer
    Chanty Feb 2020 - Dec 2020
    New York, Us
    Fast and easy to use business messenger and a single notification center with an unlimited chat history.
  • Costs
    Cmo
    Costs Aug 2019 - Feb 2020
    Kyiv, Ua
    COSTS is a mobile app that helps easily manage personal finances, set financial goals and achieve them.
  • Promodo
    Head Of Mobile Marketing Team
    Promodo Jul 2018 - May 2019
    Kharkiv, Kharkiv Region, Ua
    - Conducted marketing research to identify mobile industry trends and commercial opportunities- Coordinated with designers, app developers, and stakeholders for the implementation of bug ixes and improvements for the project.- Advised on branding, positioning, communications and other marketing issues Developed and implemented a marketing strategy according to objectives and budget- Organized and oversee advertising campaigns- Collaborated with project and sales managers Motivated mobile marketing team to achieve goals Team management- Finance planning- Prepared presentations for TOP managers- Developed business and operation processes- Speaking at conferences- Built relationships with industry and platforms partners. Researched and testing new user acquisition channels. Recommendations to the marketing and product teams
  • Promodo
    Deputy Head Of Traffic Management Department
    Promodo Nov 2015 - Jul 2018
    Kharkiv, Kharkiv Region, Ua
    Mobile App Marketing:- Created and launched mobile advertising campaigns in Google AdWords, Facebook Ads, MyTarget, Yandex Direct, Doubleclick (DV 360), Apple Search Ads, Twitter Ads, CPI nets and teasers- Cooperated with Marketing Designer to create best-performing ads- Detailed analysis of the effectiveness of marketing campaigns in different sections: auditor targeting, creative (static banners, video, other formats), countries, socio-demographic data and so on. To maximize ROI- Continuous monitoring of trafic quality, tracking of key metrics: the volume of new players, CPI, CR, ROI, etc.- Participated in the formation of a marketing strategy for the company's services ASO - App Store Optimization (Testing on Google Developer Console, keyword/phrase research, store localization, preparing graphic assets)- Data analysis, reporting and experienced with AppsFlyer, Adjust, Firebase, AppMetrica, Fabric, SensorTower, App Annie, etc.- Spoke at conferencesTeam Leading:- The setting, monitoring, and reporting on team goals Motivated digital marketing team to achieve goals - Monitored and reviewed the performance of a team Managed and trained a team of 5-7 specialists - Prepared business proposals- Participated in sales calls and meets
  • Promodo
    Digital Marketing Specialist
    Promodo Sep 2013 - Nov 2015
    Kharkiv, Kharkiv Region, Ua
    - Created and ran an advertising campaign in Google Ads, Yandex.Direct, Facebook, MyTarget, Bing, etc- Competitive analysis for clients- Mentored of employees- Configured the web analytics tools (Google Analytics, Yandex.Metrika) Prepared business proposals- Participated in the negotiations (sales, current clients)
  • Upsale
    Digital Marketing Specialist
    Upsale Oct 2011 - Aug 2013
    - Prepared business proposals - Trained employees- Employee evaluation - Developed inducement system - Sales planning
  • Vesna Publishing House
    Marketing Specialist
    Vesna Publishing House Jul 2010 - Oct 2011
    - Assisted in the organizing of promotional events, book fairs and competition for schoolchildren- Assisted in working on promo lealets- Guerrilla marketing- Social Media Marketing
  • Elitki.Com
    Real Estate Agent
    Elitki.Com Jun 2009 - Dec 2009

Jane Kovalkova Skills

Яндекс.директ Media Planning Google Adwords Google Analytics Яндекс.метрика Marketing Анализ Конкурентного Окружения Разработка Коммерческих Предложений Проведение Маркетинговых Исследований Admob Appsflyer Google Tag Manager Market Research Business Development Online Marketing Collaboration Partnership

Jane Kovalkova Education Details

  • Kharkiv State Academy Of Railway Transport
    Kharkiv State Academy Of Railway Transport
    Business/Managerial Economics
  • Lyceum Of The Kharkiv State Academy Of Railway Transport
    Lyceum Of The Kharkiv State Academy Of Railway Transport

Frequently Asked Questions about Jane Kovalkova

What company does Jane Kovalkova work for?

Jane Kovalkova works for Novogenia Gmbh

What is Jane Kovalkova's role at the current company?

Jane Kovalkova's current role is Head of B2B Marketing.

What schools did Jane Kovalkova attend?

Jane Kovalkova attended Kharkiv State Academy Of Railway Transport, Lyceum Of The Kharkiv State Academy Of Railway Transport.

What skills is Jane Kovalkova known for?

Jane Kovalkova has skills like Яндекс.директ, Media Planning, Google Adwords, Google Analytics, Яндекс.метрика, Marketing, Анализ Конкурентного Окружения, Разработка Коммерческих Предложений, Проведение Маркетинговых Исследований, Admob, Appsflyer, Google Tag Manager.

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