Jennifer Kramer Email & Phone Number

Cleveland, Oh, Us

- Serve as lead marketing contact for execution of all marketing activities related to KeyBank’s innovative suite of online and mobile banking options. Developed screen content for KeyBank’s first mobile app. Currently working with agency partners to develop the launch plan for the debut online innovation tool. Communication objective places a strong emphasis on utilizing social media and online advertising opportunities. Marketing plan currently being developed for September launch. Details associated with innovative tool are confidential.- Collaborate with partners across channels and segments to execute the strategic response to federal legislation impacting debit card interchange. Response included an extremely targeted direct mail campaign announcing the launch of a new rewards incentive program for clients and new positioning for the bank centered on building relationships vs. selling products. Contributions to the initiative helped to retain the ~278,000 clients impacted and set the stage to continue further acquisition efforts.- Manage the marketing activities related to KeyBank’s payment products and services, including debit and credit card payment vehicles. Partner with Elan Financial Services and MasterCard Incorporated to execute marketing initiatives in alignment with Key’s strategic plan to acquire and retain new and existing clients.

- Managed the strategic development, creation and execution of a federal-mandated communication, called Regulation E, to 1.8 million clients; worked with team members across channels and segments to create a positive client experience via all technological and sales-oriented touchpoints. Contributed significantly to the approximate 11% opt-in response rate, exceeding the established 4.3% goal.- Collaborated with the segment strategists and our creative teams to develop the in-branch client facing touchpoints to reflect the segment-led strategic priorities. Responsible for ensuring that communication vehicles, including posters, digital assets, ATM sequencing, and sell sheets, were created in alignment with the brand guidelines for uniformity.- Partnered with segment strategist and implementation development managers to target both prospects and existing clients with relevant promotions touting KeyBank’s saving and checking products and services. Worked in tandem with various support partners and centers of expertise to communicate the value proposition through our targeted offers and communications materials to appeal to our target audience.

- Managed the editorial development and publication of the consumer bank’s in-branch magazine and product toolkit. Managed and worked as the main liaison to vendor to develop relevant content that aligned with the annual and quarterly strategies of the consumer segment.- Increased visibility and definition of the company’s touchpoint channel strategy and opportunities inclusive of the branches, key.com, statement streams, ATM, online banking and other client-facing communicative vehicles.- Managed the transition of Key Private Bank clients to retail segment of the bank.

- Managed the editorial development and publication of the consumer bank’s in-branch magazine and product toolkit. Managed and worked as the main liaison to vendor to develop relevant content that aligned with the annual and quarterly strategies of the consumer segment.- Increased visibility and definition of the company’s touchpoint channel strategy and opportunities inclusive of the branches, key.com, statement streams, ATM, online banking and other client-facing communicative vehicles.- Managed the transition of Key Private Bank clients to retail segment of the bank.

- Developed the marketing strategy and brand platform for the launch of The Freshaire Choice™ Paint in conjunction with ICI Paints and The Home Depot. Supervised aggressive media relations campaign, media tour, direct mail and guerrilla marketing initiatives, online advertising and website creation. Created award-winning, three-dimensional press kit used to secure placements in more than 300 outlets, including The Today Show, Better Homes & Gardens and Redbook to total more than 50 million impressions in the first two months post-launch.- Developed brand identity for the DecoBloc Glass Block Crafting Kit and supervised the creation of associated sales tools including packaging, websites, sell sheets and point-of-sale displays. Materials were used to obtain distribution in high profile crafting outlets including Jo-Ann Fabrics and Crafts and Pat Catan’s Craft Centers Leveraged success of previous publicity efforts for company’s flagship product to earn DecoBloc business and increase agency income by more than $100,000 in 2007.- Served as chairperson of the Tackle the Tower event created to benefit the Ronald McDonald House® of Cleveland, Inc. Secured more than 3,200 participants for the annual stair climb fundraiser from 2005 - 2008. Managed all facets of the program which included procuring both in-kind and financial sponsorships, local media coverage and increased awareness of the mission of the Ronald McDonald House. Achieved record-breaking profitability, garnering more than $77,000 in three years. - Conceptualized and executed brand awareness media spectacle in conjunction with Harrah’s Entertainment and the 2006 World Series of Poker® event. Contracted Guinness Book of World Record holder for cardstacking, Bryan Berg, to create replica of the famous “Welcome to Fabulous Las Vegas” icon using Loctite® Control™ Super Glue. Complemented program with aggressive media relations which garnered coverage on more than 100 websites, including U.S. News & World.

- Managed all facets of the public relations programs. Maintained day-to-day functions essential to the accounts. Conducted aggressive media relations for local and national accounts.- Identified target markets for trade and consumer media relations programs and created all written collateral for promotion of new products and systems.- Facilitated and produced b-roll footage for national broadcast media relations efforts supporting the 2005 Avon Heritage Duct Tape Festival. Furthered outreach of the media relations initiatives by creating three-dimensional press kit, serving as on-site media contact, participating in podcast, a first for the Agency and client. Broadcast media relations efforts secured 10 million impressions