• Define Global Digital Demand Generation and Brand strategy across multiple personas, campaigns and initiatives to drive awareness and pipeline globally. • Own full Omnichannel customer focused digital experience, aligning with cross-functional stakeholders on go-to-market strategy and plan, determining and executing plans for scaling campaigns across personas, industries and regions.. • Manage multiple global agencies directly and providing all strategic direction and input through the full marketing approach, optimizations, testing, persona, industry and function based messaging and unique full funnel strategy to ensure global KPI and ROI goals. . • Providing input between platform strategy, landing page optimization, Lead routing, retargeting and full funnel approach across paid digital channels and regions.• Lead a digital team through execution, analysis and reporting from ongoing programs to expand our new business, expanded business, ABM and brand goals, consistently driving quarterly and yearly ROI positive results. • Run and own sales enablement sessions globally to support and align sales, marketing, operations teams to ensure down funnel success, allowing for transparency and constant communications lead feedback to improve our targeting and strategy.• Partner directly with product, sales, marketing ops, brand, content, design, agencies partners and integrated marketing teams to transform programs into ROI positive outcomes.• Manage budgeting, forecasting and ROI goals globally across North America, Europe and APJ. • Analyze business performance, drive measurable outcomes, and clear recommendations to executive leadership.

Oversee all Paid Media: $2 Million monthly budget on both company revenue streams Tier 1 & Tier 3Own all SEM management for the company’s web traffic, accomplishing onsite Ad ROI and ConversionsManage Partner and Vendor relationships including our affiliate marketing programRefined and restructured companies SEM efforts to increase efficiency without sacrificing ad ROI at scaleWork closely with analytics on redefining Ad Reporting, attribution models and improvements to help with Paid Media optimizations

Created a successful tier 2 and tier 3 SEM Ad Product from conception to post-MVP release, leveraging company data in order to effectively disrupt the SEM marketplace of nationwide client base of automotive dealersTrained our entire sales team region by region on how to effectively sell tier 3 SEM Product and services to dealersTraveled to interview dealer and auto groups to better understand how to best innovate the SEM space

Advise LDA Media Team on Digital Advertising Performance, Campaign performance, Spend & Budgets, Optimizations and Scheduling.Keeping account and media team up to date with industry trends and betas.Act as a liaison with media, creative, planning team to roll out marketing initiativesDealing with 3rd party ad companies like Data Xu and SizmekSupervising on all aspects of PIMCO digital spend including launch, reporting and optimizationsMonthly and Weekly reporting and presenting Digital Advertising Results and opportunities to client.

Responsible for over $1 Million of monthly digital advertising spend for all Audi Dealerships and Nationally funded campaigns Tiers 1,2 & 3 level of campaign management.Creating and implementing strategy for Paid Search, Display, Retargeting for the Audi program from launch to reporting.Provide insight and education on developing marketing trends, optimization opportunities, beta programs with Google, and updates to clients and my advertising department as a senior member on the team.Oversee three Audi Dedicated Analysts who focus on optimization opportunities, Monthly Reviews and analysis, Keyword Management, Ad Copy testing, Landing page optimization and QBRs.Regularly presenting to Audi Regional representatives on quarterly metrics, KPIs and new opportunity.Pro-actively oversee and build SEM strategy for all Audi Dealers, new initiatives, Model Push strategy and seasonal initiatives on all 3 Tiers for Audi. Provide regular budget recommendations to clients based on Impression Share, Market Data and Insight.Work closely with Google Partners and Facebook on optimization opportunities, Pilots and Key Initiatives.Partner with Sales, Product Teams, Account Managers, OEM Managers to provide Audi with the best global digital strategy.Regularly Traveling to present to Audi Regional Sales divisions, Audi Corporate and Dealers to provide required education on updated products and changes within paid search and display.

Advising Clients on increasing and building their Online Presence through Search Engine Optimization and Internet Marketing Consulting. Google Analytics focused with experience in Local Search, Social Media Marketing and Conversions.

• Responsible for the full execution of paid advertisements running on the Xbox Live environment. Interface directly with strategic clients to receive, test, and implement advertisers creative.• Investigate and resolve delivery/performance issues and advise management as to revenue risk. • Accountable for all post sale client communication including kick off call and weekly client meetings to go over campaign status and updates and interactions.• Presented weekly reporting of impressions, clicks and click through rates to client in a professional manner.• In charge of compiling sweepstake rules, compiling prizing, and promoting sponsored events on Xbox Live.• Communicating client feedback to design team and making sure all adjustments are completed in a timely manner.