Jim Krogsund, Mba Email & Phone Number

Richmond, Virginia

Increased worldwide revenues in 2016 66% managing the performance equipment product line globally for the largest manufacturer of bowling center products including capital equipment, décor, and furnishings. As of mid-2017, responsible lines are on target to deliver 133% growth in top line revenues over prior year.• Launched CenterPunch, the industry’s most successful intelligent lane lighting system in 2017 and sold through year-end targets by end of first quarter.• Led a nationwide research initiative to define requirements for largest new product development investment the company has ever launched. • Rebranded and repositioned entire performance line including re-writing all collateral copy, web and ad content, and naming mechanics. • On boarded new distribution partner in Japan to grow the world’s 2nd largest bowling market.

Richmond, Virginia

Marketing, Business curriculum

National

Delivered high-performing campaigns in digital display, paid search, targeted mobile reach, email, direct mail and traditional print advertising. Managed a $13M marketing budget to enroll employees and increase revenue from corporations, medical institutions, universities and government entities within AT&T national contracts.• Reduced customer churn by implementing email and direct mail marketing campaigns to AT&T’s current base of 33+ million accounts representing $21B in annual revenue.• Grew a department from a nominal marketing collaborative into a complete marketing organization accounting for 90% of gross ad revenue for the most recognized brand in telecom – budget growth from $56K to $13M.• Delivered 176% YOY sales growth in 2014 by delivering 384,000+ new lines of service and generating $276M in annual revenue over the last 36 months.• Created targeted mobile advertising campaigns that generated a response rate of 190% of the industry average, utilizing cutting-edge, geo-fencing capabilities.• Generated $25M in annual revenue since 2008 by utilizing supply chain relationships to deliver a direct marketing program with a cost of less than $0.02 per touch.• Saved $410K in acquisition costs by designing the ROI leading email acquisition strategy that has delivered more than $9.8M in annual revenue since 2011.• Increased campaign performance 20% annually by successfully engineering the architecture for in-depth market initiatives to more efficiently target defined customers.

Virginia

Key business and operations leader for 40 retail stores and managers throughout the market. Acted as a liaison and go-to resource for global account managers, sales directors and market sales employees. Personally selected as a member of the national team that developed the new small business organization for AT&T.• Built the Virginia market into one of the top “Business in Retail” sales producing areas in the nation.• Successfully implemented a new program in the Virginia market, training all sales managers and the sales force to ensure operational excellence.• Launched the national sponsorship program for employees of AT&T accounts, including online tools, training, event materials, and outreach engagement structure.

Richmond, Virginia Area

Drove aggressive sales and revenue results through performance-based management, overseeing all assets including $400K in physical inventory in addition to retail facilities. Facilitated efficiency and cost effectiveness through P&L management. Served as the company representative for the Fort Lee Army Base, launching a lucrative program to introduce new recruits to wireless service.• Consistent top performer, earning Retail Store Manager of the Year in back-to-back years in 2003 and 2004.• Provided the leadership, coaching and mentoring necessary for employees to reach full potential, promoting more employees than any other manager in the market.• Served as Company Representative for the American Heart Association, recognized for delivering an award-winning fundraising campaign in 2004.

Virgina

Responsible for growing and developing the indirect channel of distribution for a major wireless carrier in the greater Richmond, VA markets. Duties include recruiting agents to sell our product mix, providing both formal and informal training to the employees of our agents, developing advertising campaigns, creating merchandising displays, and ensuring that our company is the most visible offering in the agent's retail locations. Develop strategic plans for outside sales forces and retail store.

Virginia

Promoted wireless messaging solutions and grew company revenues in the medical and government space for the Central Virginia market. • Secured status as a Preferred Representative in the Bon Secours Hospital Network, HCA, VCU Health Systems, The Medical College of Virginia, and all Commonwealth of Virginia agencies.• Built and maintained strong relationships with The Medical College of Virginia, securing contacts with the entire incoming class in the Schools of Medicine, Pharmacy and Dentistry.• Successfully introduced the Blackberry mobile email solution throughout the entire market.

Launched the industry’s first digital wireless network in the Virginia market as a Joint Venture funded by four of the largest telecommunications companies in the nation in Bell Atlantic and AirTouch. • Award-winning sales results seen as a President’s Club performer and as the #1 ranked wireless sales manager in the market at multiple retail locations.• Successfully implemented unique ways to drive sales for the entire market, working directly with the marketing manager and channel manager on promotional programs.

Masters Of Business Administration (M.B.A.), 4.0 Gpa

Bs, Marketing

Marketing

Activities and Societies: Kappa Delta Rho

Certified In The Following: Foundations, Focus, Build