Julie Krueger Email & Phone Number

Clearwater, FL, US

Sydney, NSW, AU

Responsible for multi-channel engagement to referring physicians and direct to consumer. Team enables sales and marketing to drive demand via Salesforce CRM, Website, digital platforms and a robust multi-channel inbound model, globally. o Implemented CRM Salesforce in four countries. o Currently building inbound contact center to enable D2C. o Currently.

Estero, FL, US

Responsible for driving effective CRM revenue growth, customer engagement via email, mobile, web channels, and enabling solutions in accordance with business strategy and goals. o Grew the CRM business 274% over 3 years. o Creative strategies and campaigns per each brand enabled engagement and action amongst customers. o Customer acquisition and reach via.

Estero, FL, US

• Responsible for driving effective CRM revenue growth, customer engagement, and solutioning in accordance with business strategy and goals
• Accountable for revenue goals relating to the channel, providing exceptional customer experience through a variety of engagement opportunities to increase customer engagement and retention.
• Implementation and evolution of the Salesforce marketing automation tool, allowing multi-channel, multi-touch campaign management
• Manages a high performing, highly motivated team

Estero, FL, US

• Responsible for 21 product portfolio of ancillaries
• Accountable for revenue goals relating to the products, product development and optimization, merchandising, operational excellence, pricing, digital value-added services, vendor and team management
• Digitized experience through eCommerce and CRM channels, selling product at the right time

Estero, FL, US

• Responsible for driving effective CRM processes, execution, and supporting technical infrastructure
• Accountable for the execution of the overall CRM campaign calendar, budget management and reporting, marketing process optimization and procedures, metric reporting and financial analysis
• Responsible for implementation, maintenance, and governance of CRM technologies, systems and tools (e.g. Salesforce Marketing Cloud) in collaboration with the Digital Business Architect
• Implementation of the Salesforce marketing automation tool allowing for multi-channel, multi-touch campaign management and closed loop lead management

Estero, FL, US

• Loyalty program management
• Developed strategic initiatives to increase revenue
• Optimize programs based on performance analytics and consumer insights
• Support all defined CRM marketing metrics including acquisition, retention, lapsed, engagement and activation

Sarasota, Florida, US

• Social media strategy, implementation, and analytics for Facebook, Twitter, Pinterest, Instagram and YouTube
• Content management of website, blog, emails and printed publications such as annual report, semi-annual family magazine and semi-annual donor news.
• Public relations and press
• Coordinating integrated marketing campaigns and department projects encompassing the local and national brand strategy.

Sarasota, Florida, US

• Responsible for management of membership in Sarasota County
• Girl and Volunteer Recruitment – Recruit new girls and volunteers in the movement to increase girl and adult membership. Structure and appoint new volunteer unit’s to support growth.
• Membership Retention- Retain members and volunteers in the movement by providing ongoing support to existing families (1,400+ girls and families) & volunteers (300+ volunteers).
• Volunteer Management- mold volunteer structure to best support membership and build infrastructure for growth.
• Marketing related tasks– creation and execution of quarterly marketing campaigns, community cultivation, strategic partnerships and relationships, customer service, and market/data research.

Bonita Springs, FL, US

• Managed brand redesign across traditional and digital assets including traditional collateral, CRM, web, SEO and digital.
• Handled lead generation through paid sponsorship's, trade show, and creative acquisition campaigns.
• Search engine marketing – Brought SEO and PPC marketing in-house and manage all aspects of program
• Managed customer relationship program including newsletters and promotions

Atlanta, Georgia, US

• Sales responsibilities included sales calls, group and corporate contracting, and rate negotiations
• Front Desk manager responsibilities included guest relations, updating daily audit reports, shift scheduling, and updating daily, weekly, and monthly hotel reports

Master Of Business Administration (M.B.A.), Marketing

Business, Marketing