Pavilion is a private, invitation-only organization exclusively for top sales, marketing, and operations leaders and executives worldwide.

We are committed to providing the highest quality in design, development, and marketing. Using strategic web-development and inbound marketing methods, our mission is to attract and build a loyal clientele base to promote your brand. We work with you every step of the way to deliver your content, the way you want it. Let’s build a better business.

We are building software, content, and community to help every company become a media company. Join the movement at AudiencePlus.com● Built the owned media engine responsible for 87% of net new revenue within 6 months of product launch. ● Built an owned audience of over 5,000+ subscribers within our ideal customer profile. ● Planned and executed a three-city roadshow that resulted in 300 in person connections and 1,000+ virtually. ● Helped plan and execute CMO Summit at SaaStr resulting in 40 top B2B CMO’s ($106B in market cap represented) coming together for a full day workshop session. These events combined generated 40% of all SAL opportunities in 2023.● Hosted our inaugural industry conference, Goldenhour, a first of its kind event for B2B Marketers. Happened in Brooklyn, NY on April 17 with the top industry leaders and influencers in B2B marketing.

● Ran the entire product-led growth initiative resulting in 15% of total revenue without ever speaking with a sales person. Worked with the product team to optimize our product-led onboarding.● Implemented a data-driven approach to optimize marketing spend. This led to a 40% improvement in ROI across all paid channels.● Revamped the SEO and content marketing strategy. Optimized written content resulting in a 70% increase in organic traffic and a 40% growth in inbound leads.

At Flatfile, the leader in data import and cleaning services, designed to streamline and simplify the way businesses handle data, I led growth marketing initiatives to capture market share and drive adoption.● Managed a $12 million per year advertising budget across 750 partners. Generating 8x ROI in sales accepted pipeline.● Interviewed customers, wrote, and distributed customer success stories. Had over 90% representation rate of customers for testimonials and case studies.● Drove product-led growth initiatives. This resulted in a 40% increase in user adoption rate and a 35% reduction in churn.

BombBomb is a leading Video Email SaaS company that's been ranked #665 on the Inc. 5000 and grew revenue 263% within three years. As Director of Marketing Operations, I managed a team of eight with responsibility for the entire customer journey from awareness to brand advocate.● Increased net new revenue in mid-market and enterprise funnels by 34% in 2019. Built a growth model and led the crafting of personas that guided the go-to-market strategy and ideal customer profile, resulting in growth through demand generation and account-based marketing efforts.● Converted 25% of target account list into opportunities through demand generation. Identified strategic accounts and led the content team in market research, keyword research, and intent signals to create effective content for top of funnel marketing strategy.● Increased sales qualified product demos by 723%. Created and led the strategy to increase qualified product demos; including conversational marketing tech, content creation, and website messaging.● Achieved 102% growth in paid media lead generation with a 36% reduction in spend year over year. Led paid media strategy, targeting the ideal customer with the most relevant message based on their journey with the brand.● Increased website conversion by 147%. Fostered culture of continuous testing around messaging, design, and calls to action, to increase conversion from prospect to marketing-qualified lead.● Built one of the most respected teams in the organization. Hired and on-boarded six new employees focused on email, web, paid media, product marketing, and marketing messaging.● Increased product retention and engagement by 137%. Worked cross-functionally with Product, Finance, Engineering, and Business Operations teams to ideate and bring a new product offering to market, producing the healthiest customer cohort in the history of the organization.

● Built the Lifecycle Marketing Team from one position to seven positions (scorecards, identifying positions needed, hiring, people development)● Used A/B tests to prove conversion rate optimization was needed resulting in a 42% increase in traffic to lead conversion and a culture of testing ● Overhauled the affiliate program and introduced a referral program. This resulted in the affiliate program producing 5% of overall revenue per year and the referral program generating 4% of net new revenue in the first 12 months.● Set and managed all goals and KPIs for the Lifecycle Marketing Team and ensure they align with overall company goals.

● Lead project manager in the creation of a new flagship website for Integrity Music from concept to completion in 8 months.● Created marketing campaign web pages to drive sales and increase net new leads by 18% in less than 6 months.● Created email marketing campaigns increasing open rates 5% above industry average.● Was hired as a consultant for 6 months after leaving.

● Partnered with product stakeholders to identify and document functional and nonfunctional requirements.● Created RFPs for vendors, negotiate contracts, and ensure business objectives are met.● Maintained and prioritize product backlog of all digital requests.● Selected to be a part of a mobile applications creative team to set up business logic for mobile applications

● Grew flagship Facebook page from 800,000 to 1.8 million fans in 6 months.● Created and ran a marketing campaign generating a 4% increase in net new names.● Responsible for strategy and execution of any social media campaigns.

● Responsible for all websites, ecommerce, social media, email marketing, digital media, apps and online advertising for 20+ websites.● Responsible for promotions run on social media channels, generating 20,000 new fans and new names.● Responsible for all email campaigns, coding the templates, creating email lists, and sending emails.● Grew email open rate to over 30% (industry average is 19%)