Jennifer Stevens Email & Phone Number

United States

- Developed and launched a North American wide trade incentive program, named G-Normous. Program engaged all major travel media outlets and over 65,000 agents since launch, and generated over $17.8 mil sales of revenue in 2019- Produced a highly engaged Ambassador program for travel agents to promote G Adventures through their own travel and sales networks- Led a team of trade marketers in creating a dynamic annual calendar of trademarketing activities, as well as setting benchmarks, metrics and KPIs to measureeffectiveness- Headed up G-Adventures Trade Show strategy from liaising with key partnercontacts, to leading internal arrangements for collateral, and staff scheduling- Management of annual trade budget for USA

Boston, Massachusetts, United States

- Collaborated with the sales team to coordinate marketing materials,exclusive promotions and a targeted communication plan for trade showparticipants- Support sales team through campaign tracking using Salesforce and Lookerreporting tools, and oversee monthly agency data records through Salesforce- Create quarterly engagement and incentive plans for both highly engaged topselling travel advisors and new to business travel advisors

Providence, Rhode Island, United States

- Oversaw strategy for yearly trade webinar program and effective communicationsplan to promote across multiple channels- Internal point of contact for trade marketing partners to provide marketing andsales support- Manage annual marketing proposals valued at $10-75k with 5-15 number ofprojects within each plan- Assisted in strategic deployment of brochures and direct mail pieces to all tradepartners across the USA- Lead all media plans for trade advertising in the USA

Pawtucket, Rhode Island, United States

- Liaison between vendors and inside team to obtain media releases- Event Manager for sales and channel driven presentations- Report quarterly and year to date statistics for each webinar- Backup for Online Supervisor to deploy product emails to entire database

Education record

Education record

Education record