Focused on providing research, education, and community interaction to advance best practices in human-centered design and to address complex problems facing society.

Designer In Residence at UCSD Design Lab | Subject Matter Expert in Creativity, Innovation and Design Thinking.The Designer-in-Residence program (DiR) at the Design Lab is a core part of the Design Lab’s engagement with “the real world” and commitment to evidence-based design practices. DiRs provide practitioners and leaders in industry, government, community and design an opportunity to work in the Design Lab’s interdisciplinary setting at the intersection of education, research, and application.The residency program offers access and collaboration with UC San Diego’s leading design practitioners and researchers, student design talent, and alumni on a topic or project of mutual interest. Additionally, a vital aspect of the program is the general exchange of knowledge, skills and ideas. Designers-in-Residence are invited to participate in all general Design Lab activities and events and asked to contribute to the learning environment through their choice of interactive presentation, project feedback, collaboration on research and community opportunities, etc.

Business Strategy, Creative Strategy, UX/CX Research, Experience Design

Concept and co-produced by James White in partnership with Orillo Films & Cape FilmsAvailable on Amazon PrimeThe White Brothers, five siblings attempt to become the first family in history to complete the Marathon Des Sables. But the world's toughest foot race pushes them to confront much more than the landscape of the Sahara Desert, as they discover what their brotherhood means to them. Exploring depression, sibling rivalry, and - when one brother comes to the brink of failure - their bond as siblings.

Organifi is an industry leader in high-quality superfood blends.Energizing and empowering souls to experience joyful well-being through delicious adaptogens, lasting transformation, and universal connection.

LunaPBC is the founder and manager of LunaDNA, the first community-owned health and DNA data platform dedicated to advancing research through community engagement, and personal data ownership, control and transparency. LunaPBC was founded in 2017 and is headquartered in San Diego, California. Its founders represent former Illumina executives (NASDAQ:ILMN, DNA sequencing leader), as well as leaders from large-scale consumer platforms and the finance sector. LunaPBC is backed by leading biotech and health tech venture capital institutions, including Illumina Ventures and Arch Venture Partners.

About FreshFormFreshForm is Experience Design Consultancy based in San Diego, California. Design thinking inspires our passionate team of thinkers, makers and doers to collectively shape personal experiences between brands and their audience. We design and build customer-centric brands using the principles of human-centered design, allowing us to influence perception, encourage behavior, and transform brands. Our services include, Innovation Workshops, Brand Strategy and Design, Customer Experience (CX) Design, Website Design and Development, Brand Activation, Prototyping, Testing, and Iteration.Client Engagement:Health & Life Science: DexcomSaaS, Technology: Qualcomm, Cubic, Solar Turbines Johns Hopkins University eLearningRetail & Sports: National Funding, California Credit Union, North Island Credit Union, 2XU

i.d.e.a. is an integrated marketing company that moves people, products and culture through its core disciplines: advertising, branding, public relations, social media, design, experiential, digital, mobile and media strategy. i.d.e.a. makes brands matter by creating right-sized ideas that live in all the places consumers play.Learn more at www.theideabrand.com

Client Engagement:Retail & Sports: Cobra Puma Golf, Eddie Bauer, New Era, Rubios, SUPRA, UFC GymsHealth & Life Science: Covance, HealthMarkets, LabCorp, ScrippsTechnology & Innovation: Eco ATM, Qualcomm

Oversight & development of TaylorMade adidas Golf & San Diego County Credit Union's (SDCCU) brand & marketing initiatives, including:Management of their multi-million $ annual advertising, digital & media programs• Brand & product TV, print, OLM, social, retail & experiential marketing

Inception of an internal AM leadership council to guide change management, promote efficiencies & collaboration Execution of new business management strategies and best practicesProvision of knowledge transfer and guidance across disciplinesAlignment of resources to support & sustain overall brand management programs Management of direct and matrix reports including assigning tasks, mentoring & guiding team membersROI responsibility & management of daily activities for agency team

Digital Integration across GroupATL Agency lead for O2's Sport Sponsorship & Activation - England Rugby & Arsenal FC,Merck, DoH

Direction of adidas' global retail strategy and activation

Boots PharmacyOrganically grew the Boots retail account into a prosperous client, billing in excess of £1.2m in less than 9 months, whilst driving Momentum’s appointment as one of Boots’ three digital rostered agencies.Created and executed integrated marketing campaigns, combining cutting edge POP and Experiential marketing to deliver adaptable and scalable solutions in c.1500 Boots stores. Developed interactive, media rich digital platforms that provided cutting edge promotional and customer support functions.Integrated comms for:Boots, Coca Cola, GSK, Intel, Microsoft, Novartis