John Luck Email & Phone Number

London, United Kingdom

- Launched Carabao in UK growing to no.7 in market and fastest growing (+58% YOY) with £10M+ annual sales and 30% weighted distribution including JS, Asda, Morrisons, Co-op, BP, WHS, McColls, Spar - Developed unique ‘for everyone’ positioning that continues to drive category growth (59% of Carabao drinkers are new to category and 90% drinkers are +25.

London, United Kingdom

• Establishing a B2C revenue stream for this traditional B2B organisation by creating, sourcing, marketing and selling a portfolio of products complimentary to the core business of breast implant manufacturing. Creating.
• Launching new consumer products by: - re-engaging and inspiring internal teams through clear and concise communication - establishing sales team incentives to drive sales - presenting at relevant industry events.
• Created 2016 Global (70+ markets) Consumer Business Plan expected to deliver significant incremental revenues

London

• 2013 – 2015 EUROPEAN BUSINESS MANAGER (a promotion)Grew Glaceau vitaminwater sales internationally through the creation of cost-effective multi-market initiatives including promotions, advertising and NPD. The position.
• Grew volume by 14% across all 7 European markets, delivered a positive profit for the first time since the brand launched and broke even by the end of 2014
• Created multi award-winning (including FMBE Golds) 5M+ Euro ‘shinebright’ campaign which delivered highest ever brand health scores across ‘awareness’, ‘trial’ and ‘bought in the last 4 weeks’
• Launched Glaceau Zero which attracted incremental 675K consumers
• Led development of low-cost film that ran in cinemas in UK & delivered 3.4M+ YouTube views2011 – 2013 UK MARKETING MANAGER – Glaceau vitaminwaterDevised strategy and plans to leverage the brand’s status of ‘Official.
• Created a new, highly effective promotional device (bottle collars) adopted by a number of brands globally, saving the company in excess of £1M

London

• Established Duchy Originals as the UK’s no.1 organic food brand via the development of a long-term brand platform, associated communications and plans. Reported to the CEO, 4 direct reports.
• Managed review of marketing agency roster, making appointments across digital, design and PR and saving the business over £300K fees
• Developed and launched the brand’s first-ever website delivering over 4M unique visitors in the six months to April 2010
• Led a contemporary redesign of the entire range of 100+ SKUs to drive consistency and attract younger buyers which saw a 13% increase in purchase incidence amongst 24-35 year-olds
• Created/pitched business plans contributing to successful sale of Duchy Originals to Waitrose guaranteeing record breaking annual payments to HRH Prince Charles’s Charitable Foundation

London

• Increased advertising revenue by growing magazine & book sales and web traffic. Secured additional investment in company via licensing of Time Out brand to global publishers. Reported to CEO, 4 staff.
• Turned a declining, editorial-led business into a growing, marketing-led business through market research and marketing initiatives that delivered tangible results including: increased sales of magazines and guide.
• Revolutionised Time Out magazine advertising via the promotion of 2 publications in a single 6-sheet poster, a campaign that grew newsstand sales for the first time in 10 years (with average weekly sales increases of.
• Annual deployment of this new advertising approach led to an increase in advertising revenue of 17% between 2005 and 2008
• Helped secure incremental investment from existing licensees to launch magazines in Chicago, Delhi & St. Petersburg & new investment to launch a weekly publication in Singapore and Sydney
• Increased revenues by devising a series of monthly pay-for-entry events

London

• Reporting to the Strategic Marketing Alliances Director, managing an outsourced agency team
• Ran an award-winning text-to-win promotion and associated communications activity on brand Coke which attracted +600K participants and grew volume +9% YOY
• Devised and implemented mycokemusic.com which became Europe’s then largest music download provider and built music industry relationships still in place today
• Devised and implemented an SMS collector promotion (the first of its kind in the UK) which generated +2.5M text messages and grew volume +7% YOY
• Devised and implemented additional successful activations across the portfolio including: an SLP promotion for Lilt that attracted +100K redemptions, Diet Coke ‘Silver Bottle’ activity across +100M bottles (+11% volume.

• Reporting to the Marketing Director, managing a team of 2
• Led the hugely successful £5M relaunch of Typhoo Tea (£80M retail value) including consumer insight development, ad agency pitch process, TV, OOH, on-pack, in-store and online which delivered a 500% increase in branded.
• Reversed a 20-year decline of Co-op 99 Tea (a £40M brand) by creating and then promoting (TV, outdoor, packaging, in-store) a unique ‘ethical’ positioning with re-engineered (more profitable) blend that increased HH.
• Devised and delivered series of on-pack GWP consumer promotions that linked the brand to high profile retailer initiatives including Star Wars, The World Cup and Wallace & Gromit

• Selected from over 2,000 applicants...
• Implemented a 9M household direct mail campaign for Littlewoods Pools which delivered in excess of 400K new players and £2M revenue
• Launched mail order flowers & chocolates offer that achieved £350K turnover in 12 months
• Delivered Easter marketing plans across Toys range for Index that grew sales by 250% (vL4W)

Master'S Degree, Marketing, Distinction

Activities and Societies: Running Football Squash TennisMA Marketing

Bachelor'S Degree, International Business Studies, 2.1

Activities and Societies: Football TeamGoalkeeper

High School, Business Studies, English Literature, French

Activities and Societies: Football TennisA levels Business Studies English Literature French