Jenine Lafayette Email & Phone Number

I am a leading voice in helping companies leverage new strategies to connect their brands with consumers, because... * In my last 15+ years of work experience I have launched brands' first social media pages, first search marketing plans, first cause marketing programs, first wholesale e-commerce training programs, product placement in TV and Movie productions, a permanent event centre, and numerous demand creation go-to-market plans. * I have CMA (Canadian Marketing Association) and CPRS (Canadian Public Relations Society) awards for high performing projects that I’ve led.* I am a first-year graduate of the Amer Sports FUTURE LEADERS development program and one of only 15 employees in Canada, USA, Mexico chosen for additional mentoring, stretch projects, and business coaching opportunities. * I launched the Women in Amer Sports program to decentralize learning and support engagement for employees across two offices, which became the first chapter of AWE! Amer Women Empowered! initiative in Canada, USA and Mexico. * I have my degree in marketing and continue to stay curious through continuing education. * I feel energized about helping teams evolve their thinking and be nimble based on new insights. I’m most excited about testing, learning and blazing a path that was not there before. I make a great member of the team, because of my ... * Experience with retailers and sales reps across multiple sporting good segments. * Depth of experience in building Canadian communication plans for established global brands or the entrepreneurial business.* Track record in managing multiple brands / clients within a fast-paced agency environment and providing specialized leadership on a portfolio of brands. * Strong ability to identify areas of opportunity and work cross-functionally to maximize. Willingness to step outside of functional area to collaborate and build the business. * Diplomatic with a “let’s get this figured out” attitude. * Strong results on the execution level (in one case, increasing media results by ten times in one year, despite 15% budget reduction). Focus on outcomes.To me, brands are not just built. Brands are picked out, tried on, worked in. Brands are a perfect fit on those that need them the most. They come in the shape that we are and the shape that we want to be. Brands take a place in our homes, our closets and despite the clutter, brands stand out. Brands are loved. I am passionate about helping brands connect.

Listed skills include Marketing Strategy, Marketing Communications, Brand Management, Public Relations, and 11 others.