Jérôme Lafourcade

Jérôme Lafourcade Email and Phone Number

Qualitative Research Director @ Fresh Research
france
Jérôme Lafourcade's Location
Greater Paris Metropolitan Region, France
About Jérôme Lafourcade

More than 20 years of experience in Qualitative Research.Co-Owner and Co-Founder of Fresh Research Paris Since 2009.Associate Professional Lecturer @ Bordeaux Montaigne University - Advertising & Marketing StrategyDegree in Sociology (Paris Diderot University) and Advertising (Bordeaux Montaigne University)Leader of FunkyResearch / FunkyLab @ Millward Brown Paris during 10 yearsParticularly interested in strategy, communication, creativity, brand audit, new product development, exploratory research and new methodological approaches.Specialties: Youth & digital lifestyles, Media, Entertainment, Gaming, New Technologies, Alcohol, Beverages, FMCG, Sports, Fashion Retail...

Jérôme Lafourcade's Current Company Details
Fresh Research

Fresh Research

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Qualitative Research Director
france
Website:
fresh-research.fr
Employees:
2
Jérôme Lafourcade Work Experience Details
  • Fresh Research
    Research Director - Owner
    Fresh Research Sep 2009 - Present
    Paris Area, France
    youth - pop - trends - lifestyle - entertainment - digital - IRL
    View
  • Université Bordeaux Montaigne (Ex - Bordeaux 3)
    Maitre De Conférence Associé (Past)
    Université Bordeaux Montaigne (Ex - Bordeaux 3) 2001 - Present
    Bordeaux Area, France
    View

Jérôme Lafourcade Skills

Consumer Behaviour Customer Insight Advertising Research Qualitative Research Market Research Brand Equity Focus Groups Marketing Research Quantitative Research Segmentation Questionnaires Copy Testing Ethnography Primary Research Questionnaire Design Fmcg Emerging Technologies Entertainment Gambling Competitive Intelligence Business Insights Nielsen

Jérôme Lafourcade Education Details

Frequently Asked Questions about Jérôme Lafourcade

What company does Jérôme Lafourcade work for?

Jérôme Lafourcade works for Fresh Research

What is Jérôme Lafourcade's role at the current company?

Jérôme Lafourcade's current role is Qualitative Research Director.

What schools did Jérôme Lafourcade attend?

Jérôme Lafourcade attended Université Paris Cité, Université Bordeaux Montaigne (Ex - Bordeaux 3).

What are some of Jérôme Lafourcade's interests?

Jérôme Lafourcade has interest in Photography, New Technologies, Arts.

What skills is Jérôme Lafourcade known for?

Jérôme Lafourcade has skills like Consumer Behaviour, Customer Insight, Advertising Research, Qualitative Research, Market Research, Brand Equity, Focus Groups, Marketing Research, Quantitative Research, Segmentation, Questionnaires, Copy Testing.

Who are Jérôme Lafourcade's colleagues?

Jérôme Lafourcade's colleagues are Iara Belen, Léo Carcassès.

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