Providing creative guidance, expertise, and constructive critique for artistic development and growth.

As a sole business owner, I’ve met and surpassed my clients needs in designing and building everything internet related. From online banner ads and emails to landing pages and web sites. I’ve also designed logo, brochures, branding identities and marketing materials. With a diverse list of clients that includes corporate, fashion, small start ups and personal blogs, I’m well versed in listening to and meeting a wide range of clientele needs.

Work collaboratively with the marketing team to perform a creative audit with the goal of enhancing innovation and establishing a consistent brand identity and voice. Develop the campaign vision by utilizing various marketing materials, including graphics, copy, website content, and social media.Strategically developed customized marketing collateral, including branded flyers, brochures, postcards, business cards, and social media templates, using the Marq platform. This initiative ensured brand consistency and eliminated off-brand materials.Develop creative briefs by drawing on ideas generated from brainstorming sessions. Provide direction, schedules, and deliverables for the creative team. Assign projects to in-house designers and supervise storyboards.Ensure that the final layouts, illustrations, and storyboards have the team's approval. Encourage team members to provide feedback and respond to internal commentary and requests.Oversee the presentation of final concepts and coordinate the production and distribution of marketing materials across the organization.

Lead creative material (packaging, advertising, print, web, etc) for Weider and Lotus Yoga. Initiated new brand guidelines, directed photoshoots and collaborated with packaging engineer to create more effective packaging solutions for our fitness accessories.Coproduced new large exercise product information hang tags that banded together our parent brand iFIT and sub-brands ProForm and NordicTrack yet differentiated themselves from one another to show how they worked in tandem.Teamed up with the ProForm Creative Director in producing the 2022 holiday campaign. Designed packaging for both large exercise equipment and fitness accessories. Administered our DAM (Widen) and our PIM (Salsify).

Produced product packaging for Gold's Gym, Weslo, Weider and Lotus Yoga. Designed enhanced content for NordicTrack and ProForm on our online retailer platforms Amazon VC and Walmart 360. Late nights preparing slideshows and artwork for line reviews and finalizing packaging to hit vendor deadlines in China.

Daily responsibilities include designing and building landing pages, web sites, emails, online banner ads, smartphone apps, brochures, mailers, trade show booth graphics and everything else in between.

As a web consultant for Cohesive & Co. I managed to build them a competitive online presence by designing, developing, updating, testing (based on analyzed data) and solving any problems to achieve their goals.

Being a part of something so successful brings a feeling of accomplishment and triumph. I provided UNIF with everything online from a web presence to e-commerce to social networking. A lot of redesign, developing, testing, troubleshooting and problem solving was preformed.

Collaborated with web programmers building custom websites under Advent’s unique framework. Worked side by side with designers to keep the vision of each design, built custom widgets and maintained client web sites.

Teamed up with server-side programmers and project managers to ensure each project followed company protocols and met every clients expectations. Designed and front-end developed assigned projects and created style guides to assure each project maintained its clients branding.

Designed web sites and marketing materials. Worked closely with the web programmers and handled each project from meeting with clients, designing concepts and implementing clients vision to their satisfaction.