Jennie Lam-O’Grady Email & Phone Number

Canada

Victoria, British Columbia, Canada

Victoria, British Columbia, Canada

Client list:stori. | head of product designArena Strength | launch designerallbirds | apparel designJOLYN | creative lead for dry land trainingManduka | creative leadkit & ace | creative leadFarewell Co. | launch designer

Led the Female Active team through the Active repositioningCreating and defining trend relevant feminine aesthetic for Old Navy Active and applying precision technical expertise to the product relaunchRelentlessly driving product innovation and leading the business forward with product launches such as introducing Seamless (W+G), Street Leggings (W+G), and the evolution of performance fabrics that include Powersoft, Breathe On and Sculpt, and Cotton.This resulted in: - a 5% increase to sales in the Women's Active department (across all channels)- a 10% increase to the margin rate - during my short yet successful tenure, the women's Active department had the most profitable year since the launch of Active for Old Navy

| women's A founding designer at Lululemon. Played a key role in designing products that accounted for 80% of the product mix and contributed to the business growth, reaching $2 billion in revenue during 14-year tenure. Helped conceptualize and define new categories within the company, including Fast-Turn, Special Projects, Oqoqo (Lululemon's organic line), Hot Markets (women's and men's), ivivva athletica, and served as an in-house specialist for yoga.| women's cardio + seamlessDesigned functionally beautiful apparel that was best in class- owning the design from concept to the floor, including inspiration, construction of garments, and ensuring that I met IMU targets. - Mentored designers, design assistants, and developers to manage the career progression of the team- Developed training program for design meetings- Extensively travelled across North America and Europe to lead design meetings and collect feedback from ambassadors, athletes, guests, store managers and educators| StudioEstablished and lead design aesthetic for women's studio apparel encompassing all studio-based activities such as ballet workouts, Pilates, all forms of yoga and dance.Managed seasonal calendar, workflow and team accountabilities while working 9 months to marketPartnered with Global merchants to create line plans based on market trends, design trends, guest feedback and business needs

Founding Design Lead for lululemon’s brand for girls, ivivva athletica- Created the design principles and ethos for the brand- Established creative direction for product line including innovation, silhouettes, key looks, colour and print across all product categories- Created aspirational and innovative product that offered athletic solves specific to the youth audience. Innovated gripper artwork on bodysuit as “stay in place” solution.- Designed and established Core product assortment that were key volume drivers for the business and are still in stores today

Created a small team (developer, fit specialist, sourcing manager) that focused on supporting business needs closer to market by defining gaps within the seasonal assortment. The total time between concept to the floor was 45 days.Special projects included Hot Markets- men and women, Fast-turn, and girls (which grew into ivivva) Designed 3 key styles that quickly emerged as new Core basics and became the foundation of their respected classes. They were amongst the top 5 items in the organization by units and dollars. These styles were: No Limits Tank, Cool Racerback Tank, and Wunder Under Tight, which continue to drive sales and define the lululemon uniform.

Bachelor Of Fashion Design And Technology, Fashion Design, Merchandising And Marketing

Fashion And Trend Forecasting