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Genuine thought leadership and being a decent human being are the recognized hallmarks of my professional life. My newest adventure returns me to the world of data - the life blood of my career. I and my partners at Nitrogen.ai have set out to be a company know for "Monetizing data, fueling data science". I encourage you to explore our company here in 2020 as we introduce ourselves to the world. My experience lies within the CPG world at the intersection of Marketing Technology, Data Science, Human Behavior and Practical Promotions. I legitimately played the role of “Marketing Technologist” and “Data Scientist” even last century … long before these terms were popular. My life has been continually focused on the creative blending of data collection, information creation, and building valuable knowledge while always striving to deliver actual business wisdom. As the long term CEO ('99 - '15) of StartSampling, a Softbank backed pioneering digital marketing firm, we thrived within the digital marketing ecosystem by meeting the rapidly evolving needs of customers. Being able to place today's reality into an overall marketing context thereby permitting understanding and an ability to act was highly valued by customers and partners alike. My slightly unique leadership style has been described as ‘educational’ or ‘learning’ versus one of ‘command and control’. People enjoy working with me as I clearly value individual contribution and inspire people to want to do their best. Hence I have an honest ability to create infectious excitement among teams; to inspire loyalty; and to foster a shared desire for success across multiple work force generations. Perhaps my most unique skill is having the ability to quickly gain an understanding of complex issues and then being able to communicate them in easier to understand terms to multiple constituencies.
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Partner / CooNitrogen.Ai Feb 2018 - PresentProud to introduce an application, running on our platform, that offers a path to enhancing ones strategy by letting you explore data signals that live outside your walls that may be impacting the key performance metrics for your business ... SignalRadar, from Nitrogen.ai, is a game-changing approach to managing company performance. The SignalRadar AI platform analyzes billions of data signals that correlate to a company’s performance metrics and uncovers emerging trends as events across the U.S. and around the globe unfold in real time. SignalRadar provides visual analytics that identify factors impacting a company’s performance and the collaborative tools that make it easy to take actions on the insights Signal Radar uncovers. SignalRadar works because it constantly monitors trends across many thousands of highly diverse signals that are determined to be correlates to your performance metrics. By casting a very wide net, SignalRadar finds trend changes and disruptions relevant to your performance metrics, thereby alerting you to potential opportunities or threats that impact your business. Our proprietary time-series platform identifies trend changes among millions of time-series datasets very rapidly and reports on identified categories of interest so that a manager can immediately act. We manage all the functions necessary for secure access to the massive time series database that fuels SignalRadar: core ML/AI-enabled technology, data catalog, search & recommendation engines, governance, access controls, ever expanding data sources, and the publication engine. We work with select performance metrics driven companies on projects to train SignalRadar models and measure business outcomes. To learn how SignalRadar can help you improve the management of your business visit our website www.nitrogen.ai SignalRadar … Business radar for turbulent times. -
FounderSamplingworks! Mar 2017 - Jan 2019SamplingWorks! exists to support the art and science of Product Sampling. Mission: We inspire people to recognize Product Sampling’s Strategic Value by promoting the continual improvement of the entire industry ecosystem.Sampling Works! intends to be a vibrant, thoughtful, open organization providing a platform for sharing best practices, innovation, education, standards, and peer interaction for the marketing community. We offer: How Sampling works, Overview of Product Sampling Ecosystem, Directory of We offer: How Sampling works, Overview of Product Sampling Ecosystem, Directory of vendors, News and frank opinions about this ever changing industry.
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CeoStartsampling, Inc. Sep 1999 - Feb 2015Carol Stream, Il, UsStartSampling grew from a concept in 1999 to a $30 million revenue company by 2007. StartSampling navigated the ‘Great Recession’ continuing to operate and provide valued service to our customer base. We, reluctantly, ceased all operations in Q1 of 2015.StartSampling's mission reflected what we felt needs to happen in our marketing world circa 2015: "To Inspire Deeper Connections Between Brands and People" StartSampling achieved this mission by working with brands from consumer packaged goods and other industries to reach consumers eager to ‘Try Something New’ across myriad on and off line venues. StartSampling provided full services spanning the full "How Sampling Works" process - including Sample Deliverable (packaging, sample efficiency); Consumer Engagement (Targeting, Media, order collection); Production and Distribution (List, Print, Fulfill, Logistics & Transportation), while insuring solid Measurement (on-line reporting permitting real time monitoring & adjustment, Market Research, Data Driven Marketing tools and CRM) while providing full transparency across this entire value chain. At cessation of operations our service lines included true one stop shopping for all of a brands product sampling needs. Customer Service Teams served as a single point of contact for the brands and retailers we worked with as well as the many agencies we serviced. Of particular note was the StartSampling Retailer Network which featured many high profile retailers who utilized StartSampling services to assist them in providing their web traffic access to sample centers and offers in many unique ways. -
Evp Infoscan Product ManagementInformation Resources, Inc. 1994 - 1999Chicago, Il, Us -
Manager, Marketing ResearchThe Kraft Heinz Company 1992 - 1994Chicago, Il, Us -
Manager, Marketing ResearchCadbury Schweppes Bottling Group Dec 1989 - Jan 1991Plano, Texas (Tx), Us -
Manager, Marketing ResearchPepperidge Farm Feb 1988 - Dec 1989Norwalk, Connecticut, Us -
Young Marketing Research Kid ....General Foods 1984 - 1988Internal supplier @ CRMS (Including renting PC's with floppy drives for 'computer based interviewing" at malls!). When CRMS "went away" (one of the saddest career days in my life) I moved into Post Cereals division as part of MRD. Amazing group of people in Research, intense learning ground.
Larry Burns Skills
Larry Burns Education Details
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Alfred UniversityChemistry
Frequently Asked Questions about Larry Burns
What company does Larry Burns work for?
Larry Burns works for Nitrogen.ai
What is Larry Burns's role at the current company?
Larry Burns's current role is COO at Nitrogen.ai.
What is Larry Burns's email address?
Larry Burns's email address is jl****@****ail.com
What is Larry Burns's direct phone number?
Larry Burns's direct phone number is +163092*****
What schools did Larry Burns attend?
Larry Burns attended Alfred University.
What are some of Larry Burns's interests?
Larry Burns has interest in Product Branding, Product Marketing, Wheaton, Marketing, Market Research, Big Data, Big Data Analysis, Product Sampling, Personal Branding, Digital Marketing.
What skills is Larry Burns known for?
Larry Burns has skills like Marketing Research, Market Research, Customer Insight, Marketing, Product Management, Shopper Marketing, Consumer Behaviour, Marketing Strategy, Analytics, Crm, Competitive Analysis, Digital Marketing.
Who are Larry Burns's colleagues?
Larry Burns's colleagues are Doug Grimsted.
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