James Lau Email & Phone Number

California, United States

Ember is a design-led temperature control brand whose mission is to revolutionize the way people eat and drink. Ember creates, designs and develops household products that offer consumers complete customization of their food and beverage temperature.

- Establish company brand identity and logos for all program divisions- Design, source, and produce all CrossFit and Martial Arts gear and apparel- Create all print material with cohesive branding, including curriculum, exam sheets, information packets, fliers, and certificates- Develop brand and marketing strategy to attract more students- Develop and maintain company website

- Work with various companies to develop an all encompassing brand identity, including apparel, websites, corporate print material, and overall consulting.

- Developed core brand identity, style guide, and brand book for all three in-house brands while maintaining a cohesive aesthetic- Managed graphic designers and interns to ensure the efficient completion of projects to meet tight deadlines- Designed e-commerce website and managed all digital design assets, products, lifecycles, and promotions- Managed digital marketing calendar and created new B2B/B2C marketing campaigns based on trending topics, current events, and customer relevancy via social media and e-mail- Responsible for design and creation of all sales materials including catalogs, point of purchase displays, store fixtures, tradeshow / event displays, promotional handouts, and sales presentations- Developed new patterns, CADs, line sheets, and technical packages for domestic and overseas vendors- Managed entire production and development of graphic t-shirts and accessories from start to finish

Professional Designation Associate'S Of Art, Graphic Design

Bachelor'S Of Science, Computer Science