In charge of marketing activities to re-launch the brand, and position it as a leader in the RTD’s alcoholic beverages segment, and expanding the alcohol division due to developing, importing and exporting of additional alcoholic new brands• Increase Brand key indicators: Top of Mind +6 and Share of Mind +16 percentage points. (vs. LY)• Growth of 20% in sales volume in the last year.• Increase in market share 2016 vs. 2015 of +6.1 percentage points

Identify, evaluate, develop and implement new, innovative, sustainable and profitable business opportunities for Latin America, coordinate and align new product pipelines for each division and lead disruptive innovation projects to new business expansion. In charge of the development in full of the Coffee "Blak" business in Mexico, Costa Rica, Colombia and Brasil, and and PET Milk UHT Transparent Bottle Project and involve in the new dairy product tendencies for Santa Clara Dairy Products

Full marketing & strategic activities, mass promotions, launch new products & lines, market research, trade marketing, forecasting, price and revenue portfolio matrix management, with a $50M USD budget

Involve in a Panamco bottler acquisition, responsible for global marketing strategies & cultural homologation programs, coordinate new products and full portfolio, consumer promotions, and supported local POS activities in Latin Center Division. (Guatemala, Nicaragua, Costa Rica, Panama, Colombia & Venezuela)

In charge of Sidral Mundet, involved since brand acquisition, new brand positioning, advertising campaigns & promotional programs

Accountable for all On Premise accounts, sales, marketing funds, budgets, annual business plans, promotions and advertising for each client.

Continuous channels development such as strategies, POS activities, client promotions, merchandising materials, brands activities, SKU´s matrix and including all of the coolers strategies & purchases.

Responsible for margins, forecasts / budgets, promotion and advertising of all divisions (consumer, professional & industrial tools, accessories, household, faucet and door lock) of the marketing area. Development and implementation of advertising campaigns and marketing plans

In charge of sales and marketing in the Professional Tools Division. Implemented the “End User Specialist” program. Oversaw the sponsorship of the Mexican professional soccer team Atlante and managed media advertising

Participated in the End User Specialist program, in order to prepare for fieldwork to convert end users, increasing brand loyalty and obtained feedback directly from them to develop new products.

Oversaw the general sales for all divisions of the Center & Southeast region, including collections. Developed and implemented the general restructuring of the sales department (multi-business). Implemented strategic plans per client. Participated in marketing plans, promotions and commercial policies for sales and bonus / incentives programs.

In charge of sales and marketing for Industrial tools, launching new products, preparation and implementation of the strategic plans, annual FAB’s and developing new image for the Industrial line.

For Home and Cleaning product lines, sales, market share, and strategic plan.

For the Housewares/Appliances product lines, developed POP material and trained the sales force with the new products, in command of 30 hostesses/demonstrators.