Jason Layton Email & Phone Number

Charlotte, North Carolina Area

Charlotte, North Carolina Area (Remote Employee)

Trafficking orders for website display ads (banners and text ads) from Salesforce.com to AppNexus. We spend a lot of time loading and troubleshooting first party Flash creative and 3rd party ad tags. And I am well versed in ad serving and reporting.

Charlotte, North Carolina

On a team of 6 I handle the day to day ad ops duties of loading Flash or 3rd party ad tags, confirming targeting and recommending optimizations. I enjoy meeting client needs for campaign activities including reach, retargeting and maximizing conversions. Bizo was acquired by LinkedIn August 2014 and Bizo's advertising operations was subsumed under LinkedIn ad ops.

Charlotte, North Carolina Area

Primary ad trafficker for national display ads and rich media utilizing DoubleClick Dart for Publishers (recently upgraded to DFP Premium), FatTail AdBook, Ooyala video and Collective AMP behavioral segment audience development. The Business Journals is the online media division of American City Business Journals the nation's largest publisher of metropolitan business newspapers. Our division operates the web sites and provides sales support for each of the company's 40 business journals including recent web additions in New York and Chicago.

Search engine marketing (SEM) for small businesses. Google AdWords Certified.

At Centro.net, a local media placement service for national advertisers and their agencies, I was a member of the campaign operations team, responsible for executing Centro’s online campaigns. My role emphasized the effectiveness of pre-launch campaign efforts and the ad delivery aspects of new media. I pre-screened agency ad tags, troubleshooted creative issues and worked closely with publishers and partners for complete campaign delivery through communication catered to each campaign, timely reporting, and optimization based on closely monitored reporting analysis.

In 2004 I was promoted to manager of the online ad trafficking team. I hired, trained and managed the display ad trafficking staff and initiated several projects to improve the existing adserving system (DE5.1) integration with the web publishing platform to meet ever increasing sales volumes and demands for flexible delivery and increased reporting features.I recommended system-based solutions to the technology team to reduce errors, maximize revenue retention and sell-through and improve integration with the billing and reporting system. I also recommended conversion to Dart for Publishers (DFP) to further enhance these offerings. Lastly, I recommended communication strategies that were implemented during my tenure to help manage ever increasing messaging volume. Above all, although extremely challenging, it was an enriching experience. At TI I learned that the intersection of people and technology is where excellence in customer service is born.

In 2001 I joined the Advertising Operations team of Tribune Interactive, the centralized support group for all online versions of their many newspaper, broadcast and entertainment sites. A team of five processed the display advertising sold in all online spaces. I trafficked and managed online advertising campaigns for local markets and national sales teams, analyzed and reported available inventory, optimized insertion orders and performed QA on ad creatives according to internal specifications. I also enjoyed working with spreadsheet inventory tracking, updating network ad standards for the corporate media kit and testing new vendor ad products for delivery via DART AdServer 4.0. Lastly, I also resolved internal and external customer service issues, assisted new hire training and documented internal processes for knowledge retention via the corporate intranet.

I began my five year tenure with the Tribune's business units as a communication analyst. In this early role I was responsible for tracking time sensitive deliverables in the form of technical, financial and training data culled to migrate Tribune Company’s many business units, including the former Times Mirror properties, from their legacy accounting systems to PeopleSoft Financials.