Resonance's mission is simple: to pioneer best digital practices, connect seeking brands to loyal customers, and discover the hitherto unknown actionable digital and social strategies that amplify client brands across the Chinese web.Resonance is a digital consultancy that strategizes, plans, and manages client and partner China social media campaigns from the ground up. By understanding China's digital landscape and the behavior and profiles of its numerous fragmented channels, Resonance creates and implements actionable solutions derived from the unique balance of Brand goals, Chinese netizen engagement, and campaign resources.- I joined Resonance China as account manager to help Starbucks tracking their overall social media performance across all social channels(Weibo, Renren and Kaixin). I also provided weekly/monthly report on social conversations and offered solutions for optimised and improved results. The reporting template was developed as the standard version and applied to all company accounts.- I helped strategy director on competitor research, case study and collect insights and data across all digital channels to better understand brand's consumer online behaviour via comprehensive social media tools- Manage and engage in 5+ brand social media accounts, work with AEs and copy writers to develop execution tactics and content strategy to support brand's social media strategy. Planning engagement campaign, tracking results and statistics to monitor KPIs and make changes and improvements to overall strategy.- Work closely with brand managers, third-party agencies to ensure all social media efforts and strategy are consistent with existing brand image.- Partner with online key opinion leaders across different industries and co-create campaign activities to further improve brand's awareness in targeted consumers.- Research and collect various social media tools and provide support to other teams to better help brand's account management

I help the well-known Austrian Herbs & Spices brand to build online brand awareness via inbound marketing and to increase sales by combining online/offline marketing activities. (www.kotanyicn.com)- Led a successful cooking contest campaign on Weibo that attributed to an substantial increase in followers from 176 to 2286(1,200%), website traffic of 224.67% and 213.56% in page view.- Developed relationship with key influencers in the industry and running joint marketing program to affect their fans buying decision - Hosted and built company’s first blog with Wordpress and created content with keywords and on page optimization- Produced 14 “how to use” videos for the customers and generate 5,605 page views- Created regular email newsletter with “Mailchimp” and grew organic subscribers from 0 to 390 in 4 months- Tracking key metrics and monitoring social activities and website traffic with google analytics, alerts, RSS and social mentions.

As a joint partner, I started J&L Bamboo Products as a trading company specializing in the supply and export of bamboo floorings, bamboo plywoods and bamboo decking products which are green and sustainable alternatives to the traditional hardwood building materials.- Extensive experience working with foreign importers and wholesalers, mainly served US market.- Extensive knowledge of manufacturing process and factory operations- Educated customers by creating blog and video of production process and share on twitter, facebook and Youtube.- Created monthly Email marketing newsletter to deliver promotion and latest products- Negotiated prices and terms to achieve optimal conditions with professional suppliers and manufacturers- Observed market situation and co-develop with factories new value added products to differentiate from competitions and meet customer’s growing expectation

• Created a mew business model with an improved tiered commission scheme to distribute product through subagents result in a 50% business increase and reduced the cost of advertizing by 20,000 RMB per month. • Managed 15 key accounts nationwide to ensure the service quality and profit.• Develop joint-venture programme with our University to recruit Chinese students to enroll for twin degree programs.• Redesigned distribution process to shorten the turnaround time for the subagents to submit the application and track progress• Design and distribute the biweekly company newsletter to promote services & products

Offer potential applicants with the information of undergraduate and postgraduate programme from British Universities.Help applicants with the application submitting and tracking offers.Arrange Summer Programme in British language schools and universities.