• One part product manager, one part project manager, and one part customer success manager to ecommerce clients by translating goals into product strategy and roadmaps, with a focus on new features and optimization related to customer experience, operational efficiencies, integrations, and site performance.• Partner with Analytics, CRO, Web Development, Omni, Tech, UI/UX, SEO and Media teams to to achieve client goals and KPIs.• Mentor and support members of the client success team.

• Developed and executed go-to-market strategies for sears.com and kmart.com, from creating the high level annual plan through launching and reporting on weekly performance. Planning process included partnering on plan with business units, communicating site needs to UX and overseeing creative, developing innovative experience solutions for complex offers, and prioritizing key initiatives across digital marketing channels.• Identified end-to-end functionality needs within the shopping funnel, collaborated on solutions with cross-functional teams to improve customer experience and support business initiatives, and optimized experiences based on A/B testing learnings.• Partnered with finance and business units on site revenue plans and used forecast and performance data to create offers and events to drive incremental sales.

• Planned kmart.com online only events and led the digital experiences for Holiday and Back to School programs.• Restructured the promotions process among marketing, merchandising and UX teams, resulting in improved communication, decrease in change requests and higher efficiency and collaboration.• Initiated a creative council for Kmart marketing and design teams.