Jessica Blackshaw Email & Phone Number

Charlotte, North Carolina, United States

• Execute strategic communication campaigns for clients using HAVEN's proven develop, design, and deploy method
• Manage and negotiate all paid media campaigns for clients (digital, radio, OTT, TV, and out of home advertising)
• Formulate Hubspot marketing plan for clients including social media curation and scheduling, automated email campaigns, and lead generation strategy
• Audit client customer service and sales processes to identify opportunities to automate and streamline them

Charlotte, North Carolina

• Served as sole project manager for all sales staff and senior leadership team with ability to manage multiple projects effectively and deliver quality results
• Worked with external vendors and partners to ensure client satisfaction is achieved
• Acted as cross-functional liaison between sales and programming departments to grow revenue and maintain strong client relationships
• Spearheaded core revenue producing projects including iHeartMedia’s Automotive Suite, bidoncharlotte.com… Show more
• Spearheaded core revenue producing projects including iHeartMedia’s Automotive Suite, bidoncharlotte.com, and Charlotte Restaurant Week
• Budgeted, planned, and executed all internal and external events including summits, staff engagement activities, and client parties

Charlotte, North Carolina

• Director of all promotional activities on air, online, and at events for 106.5 The End and 99.7 The Fox
• Collaborated with station executives to determine appropriate promotions for targeted demographic
• Maintained communication with vendors and music industry partners to ensure success for all parties
• Responsible for contributing new promotional concepts and event activations to the sales team that aligned with brands and generated additional revenue
• Ensured the provision… Show more
• Ensured the provision of prizes, promotional materials, and event collateral Show less

Charlotte, NC

• Managed monthly campaigns for clients including digital fulfillment, media negotiation and placement, creation of email blasts, and execution of direct mail pieces to Greater Charlotte market
• Effectively maintained monthly advertising calendars and budgets for several clients including Hendrick Automotive Group
• Spearheaded Grand Opening weekend including vendor negotiation and coordination, event logistics, and budget tracking —yielding over one thousand people to the… Show more
• Spearheaded Grand Opening weekend including vendor negotiation and coordination, event logistics, and budget tracking —yielding over one thousand people to the dealership
• Conducted monthly meetings with clients to plan for next month, recap prior month’s performance, and pitch additional revenue sources for Ashland Show less

Fort Mill, SC

• Maintained deadlines chart and manage creative approvals for client marketing and advertising
• Attended meetings with potential and existing customers to discuss projects, timelines, and new campaigns
• Responsible for communicating with clients on a daily basis to attain necessary information relating to projects

Concord, NC

• Assisted with Top Eliminator Club (exclusive fan club) implementation during the NHRA Fall Nationals and Long Time Fans Luncheon during Bank of America 500 Weekend
• Collected consumer data during race weekend to broaden ticket selling channels
• Assisted in executing and promoting ticket renewal incentives during Coca-Cola 600 Weekend
• Traveled with marketing team to Bristol Motor Speedway to spread awareness about upcoming events

Concord, NC

• Provided professional hospitality to high-profile clients
• Demonstrated positive and approachable attitude when working with club members, sponsors, and fans to deliver exceptional customer service
• Assisted in executing track events to motivate fan involvement including First Time Fans Party, “Welcome Home the Troops” Luncheon, and Long Time Fans Breakfast.
• Create bi-weekly email blasts to be sent to Charlotte Motor Speedway Little Luggies Kid’s Club and also updated the new member… Show more
• Create bi-weekly email blasts to be sent to Charlotte Motor Speedway Little Luggies Kid’s Club and also updated the new member database
• Readily learned new tasks and demonstrated ability to take charge in new or uncertain situations Show less

High Point, NC

• Communicated with colleagues within agency, such as creatives and account managers, to develop campaigns
• Built skills in market research and assisted in gathering material for several high profile client projects, including Ingersoll Rand's “Official Power Tool of NASCAR” partnership
• Learned structure and process of producing an advertising campaign within a full-service agency

Florence, Italy

• Spent a semester living and studying in Florence, Italy
• Learned the importance of a global perspective.
• Planned trips to and navigated seven different countries in Europe.
• Gained confidence communicating and interacting with local residents.

Winston-Salem, NC

• Assisted with game day preparations, created new promotions, and attended team meetings
• Developed skills using Sports Sound Pro during games such as soccer, field hockey, and volleyball
• Effectively used Photoshop to create flyers, posters, and promotional ads related to upcoming sporting events
• Demonstrated ability to act quickly during game days when executing “Tailgate Town,” Halftime promotions, and fan giveaways

Charlotte, North Carolina

• Served as customer service representative in highly populated areas.
• Acted proactively in assigned areas and enforced Fan Code of Conduct and stadium policies and procedures.
• Answered questions about stadium policies and locations of concessions stands, bathrooms, ATMs, etc.