Working with non-profit companies on best practices and tips for managing HubSpot to meet their goals.

- Managed HubSpot contact database, contact lists, emails, workflows, landing pages, forms, integrations, and system processes - Created and maintained a hybrid GDPR and Double-Opt-In process in HubSpot to be compliant for emailing leads, contacts, and customers - Created additional fields to track all required fields- Created new forms, processes, and workflows to populate all required data- Supported copywriter and B2B marketing manager with campaigns for accurate tracking and reporting

- Applied 7 years of marketing automation experience to learn how to use and reconfigure Pardot so I could support a global marketing strategy and individual marketers located in the US, UK, New Zealand, and Australia.- Administered Pardot from reconfiguration and strategy to day-to-day tasks to maximize our usage of the Pardot platform to meet global business goals. - Troubleshooted all Pardot system issues, user issues, and system integration issues. - Customized Pardot to work with Salesforce to track ROI as leads moved through the sales cycle.- Developed training for all global marketing employees to increase collaboration between regions, increase proper usage of Pardot, and establish proper lead tracking via campaigns and lead sources. - Led and completed a massive contact cleanup initiative to correct inefficiencies and broken processes in the system that led to incorrect contact information.

● Started the marketing department and created the company’s first inbound marketing strategy● Fostered a cultural shift to make the company more data-centric to identify trends and ROI on marketing initiatives● Owned all aspects of the HubSpot instance from configuration and strategy to day-to-day tasks to support ● Integrated and customized Salesforce to work with HubSpot to track ROI as leads moved through sales cycle● Worked closely with VP of Sales to develop a more effective Sales Process to manage Sales team and dashboards to track each rep’s performance● Developed extensive training for all staff● Troubleshooted all marketing and sales data issues in HubSpot and Salesforce● Created, Implemented, and Managed Salesforce and HubSpot integration with custom objects to support Marketing and Sales Strategy● Wrote sales emails and built workflows for sales prospecting that drove .75M in revenue with a 18-month sales cycle● Trained and Mentored Sales and Marketing Associate on best practices for Inbound Marketing to support lead generation efforts● Developed step-by-step processes for efficient collaboration between Sales and Marketing departments● Collaborated and established strong relationships with coworkers, partners, and vendors on various projects to support Sales and Marketing Strategy

I switched roles to work on client marketing campaigns, rather than Aptera campaigns. I was responsible for: • Writing and posting social media content for clients• Daily social engagement for clients• Writing optimized and personalized emails for automated workflows• Creating advanced offer pages to convert visitors into leads • Monitoring and setting up pay-per-click and video ads• Monitoring and setting up social media ads on Facebook, Instagram, and Pinterest • Keyword research• Optimizing website and blog content for SEO• Using Google Analytics for monthly reporting• Performing social media profile and website SEO audits• Automating tasks as possible, with third-party software

I wore many hats in this role: • Coordinated with design team and copywriter to complete various pieces of marketing content, i.e. Landing pages, e-books, company handouts, brochures, fliers, invitations, and more• Distributed content across relevant social media channels for lead generation and to establish our company as a thought leader in enterprise IT and marketing • Continually researched and tested new channels to add to distribution and new tools/apps to assist in distribution of social media • Organized inaugural software development conference in downtown Fort Wayne, IN (Fort Wayne DevCon) in November 2016 • Learned about cloud computing, SharePoint, business intelligence, software development, website development, managed services, big data, and more so I could write copy about them for marketing and sales campaigns.• Created, scheduled, and sent internal and external marketing emails and monthly newsletters to convert contacts into leads using HubSpot• Maintained the marketing database and list segmentation for our six different practices using HubSpot• Planned and promoted internal company events and sales events, both online and in-person • Worked closely with Microsoft, Sitefinity, HubSpot, and other partners on marketing campaigns, sales events, and funding• Invited to HubStars, exclusive invite-only community for HubSpot power-users.• Managing company apparel store and corporate gifts• Headed the "Giving Back" committee to determine where to donate money to the community• Organized and captained the company volleyball team

• Collaborated with Public Relations Department, Library Director, eResources Committee and the community to provide content for and maintain the Library’s website, social media and Electronic Resources. • Supervised employees in the Media and Education Department. • Researched and implemented new social media strategies for the company to increase social media presence to online community• Created engaging content for Library's social media and proofreads posts created by social media committee to make sure information is accurate, engaging, and informative• Actively researched and implemented web technologies into the system• Researched, created, and maintained content for Library's Smartphone app• Customer/technical support on using eBooks both inside the Library and by phone• Kept Library eReader loan program up to date as new technology and devices become available; also keeps employees up to date on new eBook and eReader technology• Acted as a consultant for other Libraries across the country on loaning eReaders• Developed employee training on new technology as needed to enhance our customer service• Recruited, coordinated, and evaluated volunteers that taught computer classes• Maintained and updated the Library website daily; also managed and trained employees that updated specific sections of the websiteHighlights:• Launched one of the first Library eReader loan programs in the USA• Created a twenty-three week long training program for all employees on new web technologies• Researched and created content for Library’s smartphone app, one of the first public libraries in the country to have an app

I updated and maintained the public website, teach free computer classes for the community, taught the staff on computer applications/technologies, trained the public/staff on our new Mobile Media Cart (a cart that contained audio and visual equipment and laptops used to produce professional video and audio projects).Developed courses, handouts, and taught adult customers and Library employees on a variety of softwareapplications, basic computing skills, social media skills, and technology equipmentDeveloped, researched, and implemented the Library's eReader loan programDeveloped procedures and rules to implement a social media committee to monitor and update the Library's social media presence on Twitter, Flickr, and FacebookDeveloped a twenty-three week long training program for employees that involved creating handouts and video tutorials on twenty-three different social media and technology related tasksScheduled and tracked all technology equipment as it is used throughout our building and our multiple locationsSetup and configured the Library's new calendar system to meet the Library's needsManaged and ran a computer lab that customers regularly attend that I've helped with projects, learning software, computer security and maintenance, and other computer based tasks