In collaboration with both the Marketing and Merchandising divisions, designed and executed the strategy for the Content department, which included a blog, BenchJeweler.com (an existing digital asset), and videography.AchievementsGenerated new, meaningful customer interactions through the creation of a successful corporate blog. This entailed producing relevant content and interactive experiences informed by SEO best practices, measuring analytics, and modifying strategy when needed.Increased the quantity of corporate videos by 76% in one year and improved the quality of those videos by streamlining the request process and formalizing production guidelines.Dramatically improved customer engagement by revamping and producing relevant content on BenchJeweler.com. Designed and taught a corporate business communication class to share important skills with middle management.Refined content strategy by using Google Analytics to interpret results of both the blog and BenchJeweler.com.Furthered customer engagement efforts by working closely with the social media and PR team.

Led a cross-functional innovation process that progressed new businesses through the strategic pipeline with an emphasis on both speed to market and gross profit potential.AchievementsGenerated substantial net profit growth (exact numbers confidential) from May 2015 – December 2015 by working with every division of the organization to test and launch a customer loyalty program. The same program generated roughly the same amount in net profit in its two-year testing phase. Negotiated and set the foundation for an international distributorship designed to generate significant revenue (exact numbers confidential).Directed a test market in Austin and Houston, testing the viability of products and services before bringing them to market.Led the company’s efforts to teach customers fundamentals of marketing and merchandising through the building of a model store within corporate headquarters.

In a fast-paced environment, trained and managed a safety staff of 70 people who were tasked with ensuring the well-being of every worker in the branch — over 1000 people.AchievementsAnalyzed and created statistical reports on safety trends in presentations to senior management.Collaborated with U.S. Coast Guard counterparts in issues of safety and health.Participated in root cause investigations and designed subsequent training initiatives.Worked closely with OSHA on compliance and safety regulations.Automated and streamlined departmental procedures.

Instructed students in several subjects, including English, history, speech, film study, and reading.AchievementsIdentified students with special academic needs and created remediation plans.Brought the innovative Barton Reading and Spelling system to the school by soliciting funds from several donors.Wrote and administered a school-wide diagnostic test to measure social studies skills and developed a plan to raise standardized test scores based on results.Coached state-champion and nationally competitive debaters each year.

Acergy (formerly Stolt Offshore)With multiple departments, particularly Operations and Human Resources, addressed issues necessary for both safety and compliance with environmental regulations.AchievementsDecreased potential litigation risk by proposing and implementing policies mandating early reporting of injuries.Extracted and analyzed safety trends using Access databases and Excel spreadsheets.Interfaced with several industry and government regulatory agencies, including Louisiana Department of Environmental Quality, OSHA, and the U.S. Coast Guard.