Jorge Luis Conrado Barroso Email & Phone Number

Santa Perpetua De Mogoda, Barcelona, Es

Direct Supply Chain department including demand, replenishment and production planning, logistics (including seven warehouse operations and two 3PL operations), transport, distribution, procurement, and the factory committee. Managed +€55M OPEX budget. Oversee a team of 30 members.

Elche, Alicante, Es

Simplicity Works is a company that develops its patented technology 3D Bonding - the simplest method for joining pieces. This technology is used in shoe industry. It eliminates most of the manual work required for the construction of the shoe because all the pieces of footwear are joined simultaneously. Not one by one as the traditional sewing (sequential) process requires. Using one injection this simultaneous action bonds all materials together in just a few seconds.

Sant Cugat Del Vallés, Barcelona, Es

Led Supply Chain department, including demand planning, replenishment, logistics (five warehouse and three 3PL operations), transport and distribution, reverse logistics, suppliers' relationship, and lean management. Oversaw a team of 55 members, including 5 warehouses Logistics Directors.Key Contributions:• Built up the national Supply Chain organization from the ground up.• Developed and executed International Supply Chain strategies.• Implemented the Demand Planning process, took over the store’s orders, reducing workload and increasing product availability and sales by 5%.• Centralized 4 regional replenishment operations and set up a new one in the Canary Islands without service level disruptions.• Changed the replenishment model from distribution center to category-based approach, increasing team expertise and communication with Category Management and suppliers.• Reduced transportation costs by 8%.• Set up a new 40.000 mt2 warehouse in Gran Canarias and designed the operations for three new ones inaugurated in 2024: Sagunto, Miranda de Ebro and Tenerife.• Lean implementation led to a 5% FTE cost reduction in the warehouses.

Barcelona, Es

Directed company’s Planning and Logistics departments, including Sales & Operation committee, Logistics Planning & Execution committee, distribution, forecasting, customer relationship, service level, 3PL negotiation and costs. Managed +€50M OPEX and €10M CAPEX budget. Oversaw centralized operations with a team of 22 members, including 5 factory logistics managers.Key Contributions:• Implemented logistics internationalisation projects in China and the UK.• Improved the promotions communication flow, on time and correctly by 40%.• Improved Spanish FMCG benchmarking (AECOC) advancing from 12th to 3rd place over 5 years.• Negotiated expansion and designed of the warehouse in Barcelona for additional 35.000 mts2.

Barcelona, Es

Led logistics operations, including distribution, customer relationship, service level and 3PL. Oversaw a team of 17 members, including 5 factory logistics managers.Managed million-euros OPEX and CAPEX budget. Directed sourcing and distribution of different imported brands such as Tonic Fever Tree, Arizona tea, Brooklyn beer, Radeberger, and Innis & Gunn. Key Contributions:• Boosted service level rate from 92.3% to 99.5%.• Successfully implemented SAP WMS, customized to company’s needs at 22 sites.• Centralized logistics operations from six warehouses to one in Catalunya, reducing stock by 15%.• Set-up company’s biggest warehouse in Barcelona with more than 135.000 mt2 and managed € 15M logistics facilities budget.• Created the Key Account Logistics role, securing annual saving of € 1M through integration and negotiation with clients.• Defined and executed processes for bulk beer distribution for domestic and international clients. • Reduced stock by 3% by efficiently implementing Blue Yonder Inventory Optimization.• Redefined the inverse logistics process, cases and kegs, from clients to the factories, saving € 500K annually.• Changed production model to meet export client needs, reducing out of stocks by 12% and expired goods by 35%.• Defined and implemented Logistics KPIs.• o Integrated successfully the most important distributors in the company’s logistic strategy, improving service in warehouses by 15% and achievement of additional saving € 1,2M annually. • Worked on designing the customer service department, reducing communication time by 30%.

Barcelona, Es

Standardization, flexible software, law requirements and optimization were the main focus of the projects. Managed 3 people team. Key Contributions:• Effective implementation Blue Yonder Fulfillment (distribution resource planning, deployment, load builder, etc.)• Led SAEX implementation, system that manages automatic guided vehicles, automatic truck loaders, and factories’ warehouse management system increasing warehouse efficiency by 35% and trucks needs by 50%.

Barcelona, Es

Founded in 1978, TRANSPRIME is a multisectoral professional association formed by relevant shippers with a common connection point: the debate in logistics and the supply chain. TRANSPRIME is an agent of institutional representation, accelerator of logistic efficiency as well as a reference forum. Regular meetings, seminars, presentations and activities are carried out to trigger a deep logistical knowledge based on innovation, competitiveness and continuous improvement from the shipper unique point of view, as an essential part of the supply chain. TRANSPRIME represents shippers at three different and complementary levels: at local & national level, in logistics forums with direct participation at institutional reference bodies, at European and international level, being the the Spanish National Delegation of the European Shippers ‘Council (ESC), and at global level, by being a member of the Global Shippers’ Alliance (GSA).https://www.transprime.es/

Barcelona, Es

Analyzed logistics strategy, focus on main distributors, to optimized service and cost.

Gt

Projects, installation and maintenance mechanical systems. Sales of $10 million and 140 employees. Headed projects and installation departments with 32 workers.Key Contributions:• Negotiated and purchased all supplies for the department with a budget of $4M.• Designed and implemented projects expenses control strategies, achieving additional 10% margin.

Ve

Worldwide paint manufacturer with sales of $155M and 1,000 employees in Venezuela.Key Contributions:• Defined statistically most important variables for store opening to optimize profitability.• Created a model for stores opening with 94% accuracy in South America and Florida, US.

Former Warner Lambert, Chicle Adam`s, manufactures brands such as Bubbaloo, Halls and Trident.Key Contributions:• Optimized Bubbaloo's packaging line, increasing productivity by 3% and yearly savings of $100K.

Mba, Master Of Business Administration

Bachelor'S Degree In Industrial Engineering

High School Diploma, Social Sciences