Jennifer Cramer Email and Phone Number

Lead a team of 35 professionals across the Partnership Marketing and Media Solutions Departments for Soccer United Marketing, Major League Soccer’s commercial subsidiary. Direct partner sponsorship and integrated media strategy for 50+ Fortune 500 brands, including AT&T, adidas, Coca-Cola, Audi and Heineken, for premiere soccer properties in the US including Major League Soccer, Concacaf, the Mexican National Team and the US Soccer Federation. Responsible for revenue.

Hired as the first digital marketing employee for Turner Sports and over the span of 9+ years, created the business strategies that effectively set the stage for expansion of Turner’s digital sports assets, leading to over $250MM in digital revenue. Ignited the group’s evolution by developing and executing best-in-class digital, mobile, social and over-the-top programs for NBA.com, NCAA.com, BleacherReport.com, NASCAR.com, and PGA.com that delivered triple digit growth. Vice President, Client Solutions, Media Strategy and Brand Activation (2013-2015)• Drove incremental revenue by pioneering strategic social media initiatives involving groundbreaking partnerships with Twitter, Facebook, Snapchat, & Google.• Led all aspects of business development for digital and linear properties including identifying potential business partners, deal development, negotiating, closing, and executing agreements.

• Generated $166MM in revenue by successfully integrating NCAA.com, SI.com and Golf.com digital properties into the Turner Sports portfolio.• Created a cohesive Turner offering that grew market share by spearheading cross platform and cross network marketing solutions within a high matrix organization.• Decreased time-to-market and paved the way for significant new client acquisitions by developing and implementing sales strategies, CRM tools and productivity enhancing solutions.

• Launched a strategic partnership with the National Basketball Association and was instrumental in setting the rules of engagement, communication strategies, and collaboration efforts for NBA.com that became the framework for Turner’s dealings with current and future League partners.• Introduced the Yahoo! Digital properties into the Turner Sports portfolio and effectively positioned the value proposition to the marketplace enhancing product desirability. • Increased revenue by a total of 81% by establishing business rules and pricing structures to leverage inventory of the Yahoo! properties

• Pioneered the first ever Turner Sports Digital Marketing division and established sales development processes and procedures for League sites under the Turner Sports umbrella (NASCAR.com, PGA.com and PGATOUR.com).• Grew business by 60% by developing and implementing cross functional processes with internal teams including editorial, ad operations, production, web development, research, creative and linear to offer stand-out integrated programs.• Created and managed the production of all ad sales collateral, research, pricing and opportunities.

Oversaw and managed a portfolio of key Fortune 500 accounts in the package goods, auto and travel categories accounting for over $800MM in revenue. Concepted and implemented partner marketing activations on and off channel. Manager, Integrated Marketing (2002-2006)• Generated $380MM in incremental ad sales revenue (17% YOY increase) by developing promotional programs for key Nickelodeon advertising partners • Drove $72MM in revenue across two new business partners (General Mills and Pepperidge Farm) and led both to a combined 40% lift at retail by launching the first on-pack music programs for both brands.• Oversaw sponsorship activation at high profile events including the Kids Choice Awards, Dora the Explorer Tour and Blues Clues Tour, managing ticket distribution, guest relations/hospitality, talent booking, and client relationships.

Key member of the first digital group at the NHL responsible for securing media dollars and successfully implementing digital programs for all NHL Official Marketing Partners including Anheuser-Busch, Coca-Cola, Mastercard, Chrysler, and Kraft. Manager, NHL.com Partnership Marketing (2000-2002) • Played an integral role in driving $18MM by negotiating, executing and managing digital advertising and sponsorship programs for NHL corporate advertisers; Maximized partnership value by developing marketing strategies for database management, e-commerce, e-mail marketing, and online promotions. • Secured NHL.com’s first multi-year, 7-figure digital deal and doubled partner revenue in a year when digital ad dollars were declining. Account Executive, NHL.com (1999 – 2000) • Oversaw execution and optimization of client campaigns including ad creative, content production, media, and trafficking.