Joel Deitch Email & Phone Number

Roswell, Ga, Us

I help organizations with market discovery, corporate/product brand development, channel conflict resolution, product positioning, business development, sales enablement, content generation, marketing plans and marketing budgets. Whether creating marketing organizations from the ground up or helping established departments operate more effectively, I provide the data-driven leadership and creative insights that deliver solid, replicable results.Recent projects include: Repositioned and rebranded 110-year-old industrial organization seeking to improve demand generation and sales recruitment. Integrated semi-independent subsidiary into the overall marketing strategy. Drove market discovery, marketing plan/budget, positioning and rebranding initiatives for both subsidiary and parent company. Repositioned European video surveillance infrastructure company for North American audiences, including marketing analysis, marketing budget/plan and recommendations for improved marketing operations.Generated messaging platform, product positioning and sales enablement materials for leading network technology company executing a major business development push into broadcast and media production.Created thought leadership for market-leading crisis communication software vendor and major corporate parent, including blog posts, white papers, bylined articles, magazine content and other short-turnaround needs.

Directed corporate communications, product marketing, public relations and strategic sales support for international software company delivering innovative, disruptive artificial intelligence analytics solutions.Helped increase sales by 1400% by rebranding organization and core technology to address customer concerns and address new delivery mechanisms (e.g., SaaS and Cloud) and markets (physical security, SCADA, network security and others). Tactical sales support included third-party marketing coordination and contract preparation and review. Co-director of team assigned to expand Salesforce.com and marketing automation capabilities.Generated major media coverage including national and major-city newspapers, CNN, Today show, HuffPost Live and local television. Directed public relations and tracked web and social media awareness across print, broadcast and online media. Supported investor relations through letters, newsletters and videos.Scripted videos for corporate, sales and partner use, including mid-production review with graphic design staff and executive team. Videos used at trade shows, online catalogs and corporate YouTube channel.

Atlanta, Ga, Us

Led corporate communications, product marketing, public and analyst relations, social media and sales collateral creation for Big Data financial transaction analysis software provider. Helped increase sales 23% over previous year by refining brand from a point solution with limited reach to a predictive business analytics platform for critical financial operations.Improved overall marketing process efficiency and effectiveness, introducing best practices vis-a-vis integrated social media, analyst and public relations, sales and marketing campaigns, and industry and competitive research. Established consistent corporate voice to ensure persuasive messaging across all communications channels.Directed public relations and social media, working with executive team and supervising external PR firm to generate ongoing, integrated thought leadership across print, broadcast and online.

Atlanta, Ga, Us

Built initial marketing infrastructure and directed corporate and product marketing activities for anti-bot network security startup. Employee growth from 10-25 and revenue growth from $200K-$2M during my tenure. Helped drive 500% increase in revenue and delivered $400,000+ in sales directly attributable to marketing activities through brand development, lead generation, sales and marketing automation, copywriting, PR, AR and SEO/SEM activities. Supervised in-house and contract staff, external agencies, budgeting and program execution. Established corporate and product brand across web, blog, social media, collateral, trade shows and video.Led corporate communications, public relations, social media and analyst relations activity. Hired/supervised external agency and internal staff. Extensive coverage included Forbes, USA Today, Dark Reading, c|net, NetworkWorld and Wired. Achieved a Gartner case study for a client and Cool Vendor designation. Provided presentation and media coaching for CEO. PR/AR efforts led to five awards for innovation and product excellence.Dramatically Increased lead conversion efficiency by developing integrated sales, marketing and lead generation automation system. Reduced average calls per sales meeting from 300 to 12 and tripling quality leads – all within a 40% budget reduction, two years in a row.

Provided brand identity development, positioning, Web sites and sales collateral for clients across wide variety of industries (e.g., technology, financial services, beauty and interior design).Delivered improved sales and shortened sales cycle for legal discovery and digital forensics company by updating their identity from a small, single-service provider to a focused, comprehensive solution. Improved sales through brand development, sophisticated web site and ghostwriting for a high-end interior designer. Required an unusually deft touch, as the designer engaged us independently from his employer. Established web presence for a financial services company specializing in research for highly complex, large-scale investment instruments. Completed critical deadline work 60% faster than competitive agencies.

Armonk, New York, Ny, Us

Created branding and communications programs for market-leading internet security provider (international employee growth from 35-1200+, revenue growth from $3M-$250M+, multiple acquisitions and a successful IPO).Established brand and developed/enforced corporate voice through creation of comprehensive style guide. Included positioning of corporation, revenue lines, products and services; product roadmaps; language and graphics standards; and intellectual property usage. Other deliverables included sales playbooks, channel and partner marketing programs, senior management presentations, presentation coaching and video production.Intellectual property liaison with legal department, applying for and enforcing trademarks, authoring and reviewing financial reporting documents and helping construct contract language.Led creative direction while managing internal and external creative and production resources, including ad agency and annual report. Served as editor-in-chief, senior writer and creative director for quarterly magazine (45,000 circ.). Directed video production and edited scripts for corporate videos and television commercials. Built staff and authored content that increased web site visits and product downloads by 1000% within one year.

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Co-founder, serving as marketing and technical director during startup phase. Defined business objectives and developed strategies that translated client objectives into successful Web solutions.

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Established corporate presence in a competitive market during multiple changes in ownership. Improved sales collateral and presentations to extend sales into new markets and generate fresh activity in old markets. Re-engineered processes to adopt new technology and save significant amounts of money.

Developed sophisticated, innovative corporate identity. In-house production improved corporate image in marketplace, while saving money previously spent on outside agencies. Developed Unix/SQL database for tracking sales leads. Won two Print Industry Association of Georgia Excellence Awards for graphic design.

Designed and implemented desktop and network management support systems for small businesses.

Wrote copy, bought type and print, and served as copy editor for promotions department. Initiated desktop publishing transition. Specialized in bringing risky projects to completion.

Bachelor Of Arts, Art History/Visual Arts (Photography)

Master Of Business Administration