Since joining ACSA, I've spearheaded a transformation, transitioning our marketing and commercial strategy from primarily offline to a digitally focused approach. Collaborating closely with both the commercial and technology/innovation (IT) departments, I bridge the gap between the company and various suppliers in the communication and marketing realms.My responsibilities extend to managing institutional, internal, and external communications, along with social responsibility initiatives and innovation endeavors. A significant achievement involves partnering with ACSA's commercial and technology teams to develop a tailored CRM system, continuously adapting it to evolving needs.Heading a team responsible for initial client interactions across digital channels, we maintain seamless coordination with the commercial division. Additionally, I oversee strategic planning for publications across diverse media, portals, and social networks, leveraging insights derived from client queries and requests received through multiple channels.Collaborating with my team, we strategize and execute sales initiatives for our diverse range of services and real estate projects, engaging from initial investor outreach to the final consumer purchase, aligning closely with each commercial team throughout the process.