Marketing Operations
Current
Aug 2023 - Present
AeroLeads people directory · profile
Jonathan L. Email & Phone Number
B2C & B2B director of digital marketing, marketing operations, media, strategy and insights
at
CME Group
1 work email found
@genedx.com
5 phones found area 219
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
B2C & B2B director of digital marketing, marketing operations, media, strategy and insights
Location
Greater Chicago Area, United States, United States
Who is Jonathan L.? Overview
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Quick answer
Jonathan L. is listed as B2C & B2B director of digital marketing, marketing operations, media, strategy and insights at CME Group, based in Greater Chicago Area, United States, United States. AeroLeads shows a work email signal at genedx.com, phone signal with area code 219, and a matched LinkedIn profile for Jonathan L..
Jonathan L. previously worked as Marketing Operations at Cme Group and Digital Strategy Director at Genedx. Jonathan L. holds Bachelor'S Degree, Fine And Studio Arts, Art History, Secondary Education from Ripon College.
Company email context
Email format at CME Group
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*@genedx.com
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Profile bio
About Jonathan L.
Great marketing engages with audiences wittingly and unobtrusively.A data-driven director of digital media and marketing operations ignited by a desire to drive businesses forward in the digital economy; I have a track record of success developing and implementing B2C & B2B digital & brand marketing strategies that significantly improve business's ability to engage in personal, authentic interactions with their customers.This is what I am passionate about. A digital strategy, healthcare, growth marketing and demand generation leader, I craft insight and data-driven stories from digital media and analytics data to develop and execute, high-impact marketing strategies that drive brand KPI's over time and revenues overnight.Thriving at the crossroads of customer experience (CX), brand experience, digital marketing, social media, paid media, media analytics, and growth marketing strategies; I am well-versed in developing and managing omni-channel marketing programs that drive global brand engagement and demand generation across international markets.My management style inspires and enables others to succeed, while my attention to detail allows me to stay results-oriented, multitask efficiently and be an effective communicator with internal and external stakeholders to implement the best-designed solution.Brands I’ve made a positive impact at include Boeing, DISH, Cracker Barrel, DirectBuy, HBO, Axe, Miller Coors, Monk Fruit, BevMo!, LG, Pfizer, Alzheimer’s Association, iZotope, GoodBelly, GeneDx, Extendicare Health Services, Beacon Health System, MedPoint Urgent Care and many more — my expertise is not limited by industry or company type.Please feel free to contact me with any thoughts, comments, or questions about my work—I’m always interested in making new professional acquaintances.
Listed skills include Leadership, Customer Experience, E Commerce, Consumer Insight, and 61 others.
Current workplace
Jonathan L.'s current company
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10 roles · 12 years
Jonathan L. work experience
A career timeline built from the work history available for this profile.
Digital Strategy Director
- Strategized, planned, and executed omnichannel B2B demand generation strategy to shorten new account sales cycle by 25-50% while increasing current account order volumes.
- Collaborated with product marketing and developed a full-funnel social media strategy, resulting in 15% organic audience growth, a 5x increase in content engagement, and a new sales-qualified lead pipeline.
- Led marketing automation implementation of Salesforce marketing cloud across the organization, designing journeys exceeding email benchmarks.
- Managed paid advertising and budget for demand generation campaigns across Bing Ads, Google Ads, programmatic, and social media, consistently improving KPIs and exceeding benchmarks.
- Accelerated digital marketing maturity across marketing, Salesforce, and product marketing teams by counseling and evaluating marketing data, statistics, and performance with one-on-one and cross-functional team.
Feb 2022 - Jun 2023
Marketing Science & Digital Strategy
- Leveraged multiple data workflows and implemented paid media and marketing strategies, returning patient volumes to pre-pandemic growth levels six months earlier than financial planners had forecast.
- Architected strategic marketing plan strategies aligned with business goals to drive volume, value, and revenue by incorporating ad tech and analytics to positively affect the payor mix.
- Reflected holistic view of customers using data, analytics, and business intelligence to optimize campaigns and inform data-driven, demand generation outcomes.
- Led Google Analytics build to report on paid, owned, and earned advertising campaigns and analytics to align with business outcomes.
- Partnered with cross-functional teams composed of clinical, operational, customer experience, and business strategy to incorporate data and analytics, driving actionable understanding of the impact on business from.
- Implemented a six-month online video (OLV) media strategy in a rural market, resulting in the first-ever positive annual revenue outcome for a newly acquired hospital.
Mar 2019 - Feb 2022
Director Client Strategy
As Director Client Strategy for Fortune 50 account, developed and implemented digital strategies to identify and qualify business opportunities across NA, EMEA, APAC, and KSA markets by using digital channels such as Google Ads, Bing Ads, SEO, email, Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, display, programmatic (DBM), and Salesforce.
2017 - 2018
~1 yr
Director Digital Marketing
As Director Digital Marketing in DirectBuy, I drove the digital strategy for team of 10 and external media agencies, while serving as a subject matter expert to senior leadership. Responsible for actionable reporting by designing and modelling A/B and multivariate testing programs, I led the identification of true digital path to conversion by developing.
2015 - 2017
~2 yrs
Digital Strategy Director
Fortified digital media strategies from research, media reporting, search / social analytics, technical and consumer insights. Crafted strategic briefs to deliver creative strategy presentations. Select contributions to my client accounts include:☛ Directed digital strategies to drive new consumer growth acquisition and retention, while delivering deliver.
2014 - 2015
~1 yr
Vp, Director Of Digital Strategy And Operations | Principal
Co-founded and managed all aspects of JB Chicago, an Integrated Marketing & Media Agency that cornered the Chicago Nightlife & Restaurant market, while expanding to serve a wide range of industries, such as healthcare, pharma, manufacturing, retail, CPG, food and beverage, telecommunications, hospitality, startup and non-profit, media. Select highlights of.
Jan 2000 - 2014
Director Of Interactive Media / Business Systems Analyst
- Led Creative Services and Web Development teams in building US career/job board site iHispano.com, designed for Spanish-speaking and bilingual professionals.- Prepared pilot program for beta customers, earning extremely positive reviews from employers and warranting further development for final launch. Became trusted adviser to the CEO and CFO when.
Sep 1999 - Dec 2000
Entrepreneur / Interactive Director
Onlinescene
- Created and revitalized branding and marketing for 50+ brick-and-mortar establishments in Chicago, Miami, and NYC, driving online and offline digital marketing campaigns.- Developed client brand strategy and campaigns using highly stylized creative in publications, online promotions, and new website design, while continuing to distribute traditional.
Jan 1999 - Dec 2000
Creative Systems Specialist
Joined advertising agency providing IT/systems design and support powering client-side advertising campaigns for the likes of General Motors, Cadillac, Mars M&M's, Jack Daniels, and British Airways. Received invaluable direct mentorship from Howard Draft, honing raw talents in Business, Creative, Marketing and IT.- Acted as the primary liaison between.
Jun 1998 - Sep 1999
2 education records
Jonathan L. education
Bachelor'S Degree, Fine And Studio Arts, Art History, Secondary Education
Ripon College
Fine/Studio Arts, General
Guilford High School
FAQ
Frequently asked questions about Jonathan L.
Quick answers generated from the profile data available on this page.
What company does Jonathan L. work for?
Jonathan L. works for CME Group.
What is Jonathan L.'s role at CME Group?
Jonathan L. is listed as B2C & B2B director of digital marketing, marketing operations, media, strategy and insights at CME Group.
What is Jonathan L.'s email address?
AeroLeads has found 1 work email signal at @genedx.com for Jonathan L. at CME Group.
What is Jonathan L.'s phone number?
AeroLeads has found 5 phone signal(s) with area code 219 for Jonathan L. at CME Group.
Where is Jonathan L. based?
Jonathan L. is based in Greater Chicago Area, United States, United States while working with CME Group.
What companies has Jonathan L. worked for?
Jonathan L. has worked for Cme Group, Genedx, Beacon Health System, Tmp Worldwide, and Directbuy.
How can I contact Jonathan L.?
You can use AeroLeads to view verified contact signals for Jonathan L. at CME Group, including work email, phone, and LinkedIn data when available.
What schools did Jonathan L. attend?
Jonathan L. holds Bachelor'S Degree, Fine And Studio Arts, Art History, Secondary Education from Ripon College.
What skills is Jonathan L. known for?
Jonathan L. is listed with skills including Leadership, Customer Experience, E Commerce, Consumer Insight, Social Media, Consulting, Web Marketing, and Social Innovation.
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