Jonathan L. Email & Phone Number

Chicago, Il, Us

Stamford, Ct, Us

Strategized, planned, and executed omnichannel B2B demand generation strategy to shorten new account sales cycle by 25-50% while increasing current account order volumes.• Collaborated with product marketing and developed a full-funnel social media strategy, resulting in 15% organic audience growth, a 5x increase in content engagement, and a new sales-qualified lead pipeline.• Led marketing automation implementation of Salesforce marketing cloud across the organization, designing journeys exceeding email benchmarks.• Managed paid advertising and budget for demand generation campaigns across Bing Ads, Google Ads, programmatic, and social media, consistently improving KPIs and exceeding benchmarks.• Accelerated digital marketing maturity across marketing, Salesforce, and product marketing teams by counseling and evaluating marketing data, statistics, and performance with one-on-one and cross-functional team education sessions.

South Bend, In, Us

• Leveraged multiple data workflows and implemented paid media and marketing strategies, returning patient volumes to pre-pandemic growth levels six months earlier than financial planners had forecast.• Architected strategic marketing plan strategies aligned with business goals to drive volume, value, and revenue by incorporating ad tech and analytics to positively affect the payor mix.• Reflected holistic view of customers using data, analytics, and business intelligence to optimize campaigns and inform data-driven, demand generation outcomes.• Led Google Analytics build to report on paid, owned, and earned advertising campaigns and analytics to align with business outcomes.• Partnered with cross-functional teams composed of clinical, operational, customer experience, and business strategy to incorporate data and analytics, driving actionable understanding of the impact on business from marketing automation.• Implemented a six-month online video (OLV) media strategy in a rural market, resulting in the first-ever positive annual revenue outcome for a newly acquired hospital.

New York, Ny, Us

As Director Client Strategy for Fortune 50 account, developed and implemented digital strategies to identify and qualify business opportunities across NA, EMEA, APAC, and KSA markets by using digital channels such as Google Ads, Bing Ads, SEO, email, Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, display, programmatic (DBM), and Salesforce Marketing Automation. As director, I was responsible for managing business unit P&L by monitoring the net income after expenses, while directly influencing the resource allocation of the company and client media budget. I also led digital thought leadership sessions to drive focus on the intersection of digital business and traditional customer. Leading at a strategic level, the implementation of performance media strategies by using data sets, such as competitive data sources, website analysis, DBM, and business / media performance KPIs, catapulted client media engagement metrics.Select contributions to my client account includes:☛ Establishing search target keywords to influence content strategy, attracted high quality links, and optimize SEO efforts, resulting increase in organic search.☛ Accomplished YoY improvement in YouTube Average Percentage Viewed by driving content optimization initiatives.☛ Generated substantial incremental agency revenue, while realizing significant YoY increase in media investment.☛ Aligned audience cohort strategy with business and campaign objectives, enhancing the advocacy rate.☛ Realized PPC media budget efficiency through establishing global search engine marketing governance.☛ Managed team evaluated training needs to improve productivity. (Client: Boeing - Brand, Commercial, Defense, Recruitment, Boeing Store)

Crown Point, Indiana, Us

As Director Digital Marketing in DirectBuy, I drove the digital strategy for team of 10 and external media agencies, while serving as a subject matter expert to senior leadership. Responsible for actionable reporting by designing and modelling A/B and multivariate testing programs, I led the identification of true digital path to conversion by developing analytic attribution model. To accelerate new customer growth, I developed and implemented digital media strategy and media plan.Select contributions of the value I brought to DirectBuy:☛ Boosted lead to acquisition ratio by 72% through restructuring technology stack and website CX.☛ Led 88% reduction in cost per lead (CPL) with persona-based target and segmentation strategy by applying consumer insights.☛ Achieved 304% Return on Ad Spend (ROAS) by implementing omni-channel advertising acquisition, engagement, conversion, and optimization strategies.☛ Secured 56% improvement in page post cost per engagement (CPE) by targeting more specific audience and tapping into re-targeting segments.☛ Slashed cost per acquisition (CPA) by 89% through the implementation of content match back strategy, aligning consumer messaging with sales team presentation.☛ Triggered 30% CTR improvement with application of strategic briefs making designs more engaging to the audience.☛ Improved lead quality by 73% through development of SEO brand reputation strategy and maintenance program.

New York, Ny, Us

Fortified digital media strategies from research, media reporting, search / social analytics, technical and consumer insights. Crafted strategic briefs to deliver creative strategy presentations. Select contributions to my client accounts include:☛ Directed digital strategies to drive new consumer growth acquisition and retention, while delivering deliver on brand promise to exceeding MoM targets on consistently.☛ Driving dramatic media CTR increases and CPC reductions through content performance reviews and implementing best practices.☛ Realizing new business revenues by designing digital roadmap, ecosystem strategy, and cohort segmentation strategy.(Clients DISH, Cracker Barrel)

Chicago, Illinois, Us

Co-founded and managed all aspects of JB Chicago, an Integrated Marketing & Media Agency that cornered the Chicago Nightlife & Restaurant market, while expanding to serve a wide range of industries, such as healthcare, pharma, manufacturing, retail, CPG, food and beverage, telecommunications, hospitality, startup and non-profit, media. Select highlights of contributions to JB Chicago include:☛ Planned and implemented, engaging digital strategies by synchronizing website UX and technology stack with marketing communications for clients with $500,000 to $2 million budgets. ☛ Lead numerous social media and search marketing initiatives to increase brand metrics and KPIs while generating significant ROAS and revenues.☛ Increased YoY revenues consistently from 2000 to 2012 by orchestrating, developing, and implementing digital strategy.☛ Played instrumental role in developing Facebook social media campaign, resulting 12x ROI, 160,000+ new prospects, 31,000+ brand advocates, and 69% comments boost for Fortune 200 company. Clients engaged on: Dish Network, HBO, The Weather Channel, LG, Axe Deodorant, Miller, Monk Fruit (BioVittoria), Nectresse, GoodBelly, Vitalicious, TetraPak, Cardinal and Charter Fitness, Extendicare Health Services, Virtual Care Provider, Inc. (VCPI), National Healthcare Associates, Alzheimer's Association, Advocates for the American Osteopathic Association (AAOA), Pharmacia and Bloomfield Senior Living.

Oak Brook, Illinois, Us

- Led Creative Services and Web Development teams in building US career/job board site iHispano.com, designed for Spanish-speaking and bilingual professionals.- Prepared pilot program for beta customers, earning extremely positive reviews from employers and warranting further development for final launch. Became trusted adviser to the CEO and CFO when negotiating with third-party agencies.- Assisted Marketing with defining overall company brand and online brand identity, driving designers and content producers. Conceptualized and managed digital advertising campaigns with Marketing.- Doubled as the in-house Network Administrator managing Windows/Novell client-server network, along with ongoing technical and hardware requirements of end-users.

- Created and revitalized branding and marketing for 50+ brick-and-mortar establishments in Chicago, Miami, and NYC, driving online and offline digital marketing campaigns.- Developed client brand strategy and campaigns using highly stylized creative in publications, online promotions, and new website design, while continuing to distribute traditional collateral to promote events.

New York, New York, Us

Joined advertising agency providing IT/systems design and support powering client-side advertising campaigns for the likes of General Motors, Cadillac, Mars M&M's, Jack Daniels, and British Airways. Received invaluable direct mentorship from Howard Draft, honing raw talents in Business, Creative, Marketing and IT.- Acted as the primary liaison between creative teams and account managers, for all website development initiatives. Provided assessment and deployment strategies to achieve client campaign goals.- Constructed and maintained network and OS supporting 300+ Creative Services team members, including administering backups, troubleshooting, and end-user training. - Designed and developed graphic automation processes, database-driven connectivity, and other interactive media solutions for Macintosh, Windows, and UNIX environments.

Bachelor'S Degree, Fine And Studio Arts, Art History, Secondary Education

Fine/Studio Arts, General