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Joni Leimala is a CEO and Co-Founder at AXE Protocol. She possess expertise in digital strategy, digital marketing, digital media, media planning, mobile marketing and 11 more skills. She is proficient in Spanish, Chinese, Russian, Swedish and German. Colleagues describe her as "Joni wrote a Flash bible. It doesn't really get better than that. I had a chance to work with Joni for just over a year and it was great to have a fellow geek and digital fanatic to go to war with. Working with Joni on pitches and dealing with clients was a fantastic learning experience. The greatest lesson that Joni taught me was how to be a great client servicing person more efficiently. Would definitely love to work with him again in future." and "I would say that Joni is an ideal interactive executive if ideal can ever exist. Excellent communication skills and profesionalism/ Learned a lot from him during our co-operation with Joni"
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Ceo And Co-FounderAxe ProtocolAmsterdam, Nh, Nl
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Ceo & Co-FounderAxe Protocol Jul 2014 - PresentAXE is a protocol for measuring and valuing user attention, while protecting users' data privacy and identity. AXE provides a number of use cases for digital marketing, online media and e-commerce, solving the cookieless Internet problem.My role has been crafting the strategy for the protocol development and creating the economy for it. This has included fundraising, business development, project management as well as crafting successful marketing campaigns for advertisers and monetization solutions for publishers across 3 continents.
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Strategic Advisor & Board MemberNanotechnology World Association Dec 2018 - Present -
Strategic AdvisorSwannies Aug 2016 - PresentSwannies is a lifestyle and golf apparel brand. The company started by introducing the world's first soft spike golf sandal (patented) and has since expanded their product portfolio to multiple categories.In August 2016, the company needed help with their strategy and manufacturing. We spent 2 months (Sep - Oct) in defining the company's vision, objectives, brand identity and product/marketing strategy as well as putting together their investor pack. Since then the company has gone to be accepted as part of the gener8tor accelerator program (https://www.gener8tor.com/), raised funds and is growing 234% YOY.I also introduced them to a manufacturer in Taiwan, who is now in charge of all their apparel. The whole product portfolio has an average 5 star rating on Amazon. -
Board MemberEuropean Blockchain Foundation Dec 2018 - Jan 2020Netherlands
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Strategic AdvisorInterquest Oy Jan 2015 - Mar 2017Completed a market feasibility study (February - March, 2015) for InterQuest to understand whether they should expand their business into Asia and if so, how. Based on my recommendations, the Asia operations were started in May 2015.Next step was for me to help the company craft a new global strategy. This included re-positioning its offering and value proposition as well as restructuring the product portfolio and creating a new brand identity - LeanLab. As a result of the new strategy and successful Asia operations, the company was acquired by Ixonos Plc. in March 2017. The CEO of Ixonos stated one of the key reasons for the acquisition to be the strategic positioning and fit.https://digitalistnetwork.com/talks/ixonos-acquires-interquest-to-become-the-fastest-digital-transformation-service-provider/ -
Chief Strategy OfficerGroupm Jan 2013 - Jun 2014MalaysiaOnce I had selected and trained my successor as the Head of Interaction, I took on a new challenge head on as the Chief Strategy Officer. My task was 2-fold; 1) Maximize revenue from existing and new streams, and 2) Future-proof the agency's business.This meant that I had to first understand what were the main issues in the whole agency group (500 people across 7 agencies). As a result of in-depth study, analysis and ExCo workshops, I came up with an action plan to address the following important points; cultural revolution, intrapreneurship, talent re-casting, trading and training. The actual initiatives (39 in total) related to these points were for example setting up an internal investment fund for the agency's talents to pitch for (first of its kind), restructuring a whole agency's roles and responsibilities to meet market needs and optimizing for efficiency, setting up a trading ecosystem that covered a dozen media&marketing commodities (first of its kind), process automation using technology etc. This created a blueprint for crafting a strategy for an organization of the future.I was also made a part of the acquisition team/process for strategic company targets. -
Head Of InteractionGroupm Nov 2011 - Jan 2014MalaysiaI joined the largest agency in the market with a market share of 49.2% because I wanted to experience a new kind of challenge. Before this I had gathered plenty of experience in growing teams and disciplines in a challenger environment. I wanted to know what it takes to run and operate a market leader.When I joined the agency in 2011, the digital team was 33 people strong divided across multiple functions such as client servicing, planning, social and search. My role was to expand the service offering, structure and grow the team and integrate it into the network agencies in addition to being a thought leader and negotiating annual trading deals with publishers.We introduced 3 new key service offerings; 1) Performance marketing, 2) Creative services, and 3) Brand consultancy. The introduction of new offerings and optimizing the existing ones helped increase the business unit's revenue by 156% during my time as the Head of the business unit.In addition to the above, I also created the plan, negotiated deals, setup the technology and launched Xaxis in Malaysia as one of the first markets in APAC.During this time, the digital team had grown to be 84 people.
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Head Of InteractionMec Russia 2008 - Nov 2011Russian FederationMEC was the 5th largest agency in Russia (source: RECMA) when I joined. I was part of the pitch SWAT team in the agency. We went on a pitching spree between 2009-2010 winning 90% of the major accounts we were pitching for. Most notable wins included Danone, IKEA, Mercedes-Benz, H&M, Activision Blizzard, Beiersdorf (Nivea) etc. By the time I transferred to Asia in 2011, MEC Russia had become the #1 agency in the country (source: RECMA).When I joined MEC Russia in 2008, the digital team was 5 people strong and when I left, the team had grown to 25 people. Due to us introducing new services and winning new business, the revenue of the team grew by 106% while profit grew by 251% during my time. -
Interactive ExecutiveMediaedge:Cia Nov 2006 - Oct 2008FinlandI joined towards the end of 2006 as the lone digital specialist in the agency. By the time I transferred to Russia in 2008, I was leading a team of 5 looking after all of the agency's clients' digital activities. Key clients included: Nestle, Wrigley's, IKEA, Sony Ericsson, Accenture and many more. During my time, we introduced multiple new products and services ranging from adserving, search, social etc. to the business. The revenue and profit both grew more than 10x during my 2 years.
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General ManagerDime Solutions Oy Mar 2000 - Oct 2006Dime Solutions offers digital media and marketing consultancy. The services include search engine marketing, social media marketing, email marketing and more. Some notable clients: Gyproc (http://www.saint-gobain-gyproc.com/), Red Bull, Fujitsu-Siemens etc.Notable case study:Dime Solutions was commissioned to craft a digital marketing strategy and execute it across the Nordics. The project lasted for 1 year and resulted in a 239% increase in lead conversions while providing a whopping 70% savings in marketing costs by digitizing most of the company's marketing materials.
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Technical SpecialistNetpool Finland Oy 2000 - 2001Netpool was the leading ad network in the Nordics in early 2000s. My role as a Technical Specialist was key for developing new products and services as well as making sure that the company was using cutting edge technology throughout its operations.
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Java DeveloperLeader Productions Oy May 1998 - Dec 1998Leader Productions (currently e21 Solutions) is a web design and development company specialized in Construction and Media industries. This position was fixed-term between me graduating from high school and entering military service.
Joni Leimala Skills
Joni Leimala Education Details
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Business It -
Olari High School
Frequently Asked Questions about Joni Leimala
What company does Joni Leimala work for?
Joni Leimala works for Axe Protocol
What is Joni Leimala's role at the current company?
Joni Leimala's current role is CEO and Co-Founder.
What is Joni Leimala's email address?
Joni Leimala's email address is jo****@****oin.com
What is Joni Leimala's direct phone number?
Joni Leimala's direct phone number is +601223*****
What schools did Joni Leimala attend?
Joni Leimala attended Haaga-Helia University Of Applied Sciences, Olari High School.
What skills is Joni Leimala known for?
Joni Leimala has skills like Digital Strategy, Digital Marketing, Digital Media, Media Planning, Mobile Marketing, Strategy, Media Buying, Online Advertising, Integrated Marketing, Media Strategy, Marketing, Sem.
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