We partner with select founders and businesses who are ready to optimize their marketing for the next phase of growth. Often referred to as their best-kept secret, we help our clients win by optimizing every aspect of the funnel.

MUD\WTR (mudwtr.com)Vinovest (vinovest.co)Reynen Court (reynencourt.com)Lawmatics (lawmatics.com)Surf City Still Works (surfcitystillworks.com)De-Ice (deice.io)WeRecover (werecover.com)PartySlate (partyslate.com)OpenReel (openreel.com)Boxbot (boxbot.io)Homestead (homestead.is)

Parcon Media was founded in 2015 by partners with a combined 48 years of experience in media buying, customer acquisition, conversion rate optimization, brand strategy and planning. Parcon Media's core focus is to utilize our experience and fanatical belief in data to drive more customers to your business across any and every platform available.

We utilize our expertise and fanatical belief in strategy to drive business forward, create thought leaders, raise awareness, change perception and manage reputations across all communication platforms. It requires intimate industry knowledge and leveraging all opportunities to ensure all components are working together. We’d call it synergy, but then we’d have to put a dollar in the buzzword jar.We approach each engagement with our expertise and your objectives. From there, we leverage our experience in brand and marketing strategies, full spectrum media management and conversion rate optimization to drive customers to your business across all communications platforms.Parcon Services: - Virtual CMO- Brand Development- Marketing- Communications- Media Buying- Conversation Rate Optimization- Event Production

As the primary media consultant, helped scale the brand by developing the paid media program from zero to acquisition by Callaway and beyond.

Global LGBT travel marketplaceFirst marketing hire. Lead role in customer acquisition, analytics, business intelligence, and product optimization.Developed & implemented growth infrastructure & culture that grew global monthly transactions by 700% in 2 years. • Developed U.S. market strategy, expanding supply & demand in target cities while growing U.S. revenue 822% • Increased monthly user acquisition by 895%• Hired & trained exceptional growth team across paid media & CRM• Lead on implementing business intelligence and marketing attribution technology• Created and optimized lifecycle & behavioral notification program• Developed global web & mobile app referral program• Tested & optimized paid marketing channels - search, retargeting, app, display, programmatic• Optimized mobile app & web product roadmap to drive growth• Lead efforts to identify & forecast marketplace LTV• Established granular marketing KPIs to optimize around CAC & LTV• Tested multiple funnels to identify optimal acquisition strategy • Analyzed host & traveler cohorts across dimensions to understand customer behavior• Created churn models to forecast customer retention rates

Launched & scaled e-commerce & wholesale channels of leading DTC CBD brand. Exited via acquisition in 2019.

Marketing consultant for Sightly, a local video advertising platform.• Conducted an analysis of search & video campaigns for hundreds of SMBs in various markets across the nation to improve their marketing campaign KPIs• Identified & tested best digital marketing practices for Youtube TruView campaigns. • Assisted in product development and creating a strategic product roadmap.

Prior to the Iphone, Android and the popularization of touch screen phones with high powered cameras, I partnered with manufacturers in China & Hong Kong to develop & distribute state-of-the-art, touch screen phones housing a 3.2 megapixel camera--quite a feat at the time.

- Assisted in producing monthly financial statements - Month end close reconciliations and journal entries- Bank reconciliations- Fixed assets- Process improvements and documentation of internal controls- Special projects