Established strategic planning, marketing, training, and business development professional with over 20 years of experience. Expertise in B2B, manufacturing, matrix organizations and vertical market strategies. Ten plus years of highly integrated experience in healthcare vertical marketing within the AEC and associated manufacturing industries.• Marketing strategy that drives growth. Excellent at identifying and tracking micro and macro trends and incorporating strategies that capitalize on said trends.• Expert in identifying market needs and how an organization can uniquely meet and exceed those needs through product development, big-picture market strategy, vertical market messaging, and go-to market strategies• Excellent communication, internally and externally to drive engagement and preference for brands and solutions• Highly specialized experience in creating unique value propositions and positioning in prioritized markets• Expert in partnering and planning with key stakeholders within a matrix organization to drive growth and new product development• Ensures brand integrity across positioning, messaging, campaigns, communications (internal and external), audiences, and markets• Develops and executes lead generation initiatives that drive sales, engagement across channels, social media, email, and traditional mediums• Excellent speaking skills and presentation skills. Drives messages and presentations from board presentations focused on growth strategies and results, to sales presentations that drive key accounts, to delivering thought leadership speeches to audiences ranging from 10 to 1,000. • Skilled at identifying and forming partnerships with adjacent competitors, organizations, innovators, and decision makers. • Excellent collaborator across marketing functions, corporate communications, sales, and business units. • Works in partnership with the sales (internal and external) providing tailored tools, campaigns, materials, and resources to effectively communicate specific value propositions to specific customers • Servant leader who knows when the team succeeds, I succeed.