Jessica Gowen Email & Phone Number

Atlanta, Ga

As Vice President of the Southeastern Region, I manage $600k budget, 20+ person team, and growth strategies for Performance line of business (fitness) in Druid Hills. Provide enterprise-wide strategic and operations expertise to physical therapy service line, including growth, staffing, pricing, and digital marketing. As member of Activcore's executive leadership team, led merger of Activcore Druid Hills (ACDH) and CORE Buckhead (Buckhead) across all facets of business:…Advised CEO… Show more As Vice President of the Southeastern Region, I manage $600k budget, 20+ person team, and growth strategies for Performance line of business (fitness) in Druid Hills. Provide enterprise-wide strategic and operations expertise to physical therapy service line, including growth, staffing, pricing, and digital marketing. As member of Activcore's executive leadership team, led merger of Activcore Druid Hills (ACDH) and CORE Buckhead (Buckhead) across all facets of business:…Advised CEO on pricing, compensation, and share allocation strategies.…Instituted strategic planning and process for tracking performance and revenue, including Asana project management software and weekly, monthly, and quarterly progress meetings.…Authored merger communications and transition plan for combined client population of 600, including migration to new, recurring-revenue based pricing structure.…Led migration of two point of sale and client relationship management systems to new shared platform. …Established and implemented comprehensive operations and sales SOPs for ACDH.Created and implemented digital marketing plan for ACDH including social media growth strategy and weekly newsletter aligned with brand messaging and sales goals. Collaborated with corporate Director of Marketing to improve marketing strategy and execution enterprise wide.Selected and implemented new CRM (Freshsales) across multiple service lines, including workflows and segment-specific automated client outreach to support sales and marketing. Trained client engagement team to use system and facilitated development of SOPs to ensure desired outcomes. Show less

Buckhead, Atlanta, Ga

Create vision and execute strategy for suite of wellness-focused businesses: CORE Buckhead, CORE Westside, CORE Movement Education and CORE Wellness. Manage all facets of start up and operations including site selection and design, employee recruitment and development, digital marketing, pricing, consultative sales, partnership development, and facility maintenance. Migrate businesses into all-virtual format during COVID 19. Merge in-person teaching services with Activcore Druid Hills. Develop… Show more Create vision and execute strategy for suite of wellness-focused businesses: CORE Buckhead, CORE Westside, CORE Movement Education and CORE Wellness. Manage all facets of start up and operations including site selection and design, employee recruitment and development, digital marketing, pricing, consultative sales, partnership development, and facility maintenance. Migrate businesses into all-virtual format during COVID 19. Merge in-person teaching services with Activcore Druid Hills. Develop online curricula to support live Pilates and Gyrotonic teacher training programs.2006-2008: CORE BuckheadConceived, established partnership, and developed strategy to launch Atlanta’s first multi-modality wellness studio. Selected site, oversaw design/build out of 1800 SF facility. Developed pricing, compensation, marketing strategy, and standard operating procedures.2009-2014: CORE Atlanta Holdings, CORE Buckhead, CORE WestsideFounded holding company, CAH, to “house” two physical locations, CORE Buckhead and CORE Westside. Managed strategic planning and operations for both sites, including multi-faceted marketing campaign (email, social media, and print) and in-house retail boutiques.2015-2019 CORE Buckhead & CORE Movement EducationDirected management and strategy of CORE’s Buckhead location and $750K budget, including research and execution of facility relocation. Expanded vision to develop pipeline of professional movement teachers in competitive industry; taught 1:1 clients. 2020-2021 CORE Buckhead, CORE Movement Education, CORE WellnessLed Buckhead strategy, operations, team of 18, and $750K budget. Expanded service lines to add CORE Wellness, a new 1:1, out-of-network physical therapy practice. Recruited and hired employees for new practice. Developed, executed marketing assets & strategy. 2021-Present: CORE Movement EducationDevelop and provide live and online teacher training programs in Pilates, Gyrotonic and suspension-based exercise. Show less

Atlanta, Georgia, United States

Provided 1:1 and group fitness instruction focused on post-rehabilitation and chronic pain clients.

Washington, Dc

Washington, Dc

Wrote and edited reference guides and newsletters on federal funding for governments, nonprofits and educational agencies. Tracked federal budget and appropriations processes as well as key authorizing legislation for programs such as Title I, HOPE VI and Section 8.

Mpm, Public Policy

Specialization in Social Policy.

Bachelor Of Arts - Ba, Political Science, French

Activities and Societies: Phi Beta Kappa.