Member of Ad Technology team responsible for video ad enablement in the upcoming merged HBO Max/Discovery+ direct-to-consumer streaming service

* Staffed and managed team that deployed ad technologies used to launch the ad-supported tier of HBO Max.* Managed team that was responsible for integrating digital ad serving solutions across the Turner/WarnerMedia portfolio of brands (CNN, Bleacher Report, Turner Sports, TBS, TNT, TruTV, Cartoon Network, Adult Swim). * Served as Ad Tech subject matter expert for multiple NCAA March Madness Live streaming events.* Deployed and maintained server-side ad insertion systems that deliver seamless streaming experiences.* Developed and managed audience targeting solutions that leveraged first and third-party data sets while respecting customer privacy preferences.* Integrated programmatic ad demand sources to enable automated buying/selling of ad inventory.* Instrumented internal and partner-provided ad measurement solutions that verified and proved efficacy of ad delivery.

* Configured, integrated and maintained dynamic ad serving systems (Google Ad Manager, FreeWheel MRM) across Turner mobile applications and mobile websites.* Consulted with Mobile Product Managers to create elegant and effective ad products that respected industry standards.* Executed Turner’s TV Everywhere ad strategy on mobile platforms.* Documented and communicated mobile ad product specifications and capabilities to Ad Sales Operations team.* Expertise with standard mobile display, mobile rich media and mobile video ad formats.

* Developed/maintained new advertising products across TWC mobile applications and mobile websites.* Managed ad inventory, ad effectiveness research and sales support functions.* Implemented rich media advertising solutions from Crisp Media and Medialets.* Brought mobile advertising capabilities in line with TWC wired web capabilities for efficient cross-platform ad packaging.

Relaunched international (UK, France, Germany, Spain/Latin America) weather websites from an Ad Products standpoint.

* Led Creative Services Team that developed and delivered rich media advertising solutions and support; worked with 20+-member national online ad sales organization.* Managed relationships with industry leading rich media ad vendors including: Atlas Rich Media, DART Motif, EyeBlaster (now Sizmek), Eyewonder, PointRoll and Unicast.* Led production team for custom advertorial products.* Awarded patent for proprietary “ADaptor” online ad technology. (US Patent Number 7523387)

* Led the team responsible for administering online advertising campaigns on weather.com. Team realized over $12 million in ad revenue per quarter.* Expert in operation of online ad management systems including 24/7 Real Media Open AdStream and Solbright AdSuite. Highly proficient with third-party ad serving systems.* Refined operational processes to improve quality control, customer service and employee retention.