Joseph Librizzi Email & Phone Number

London, Gb

London, Gb

Achievements•Successfully merged three operating units into one cohesive, collaborative technology force•Led the accelerated identification, negotiation, implementation, and operations of virtual event platforms in response to COVID-19•On-boarded four operating units to the bespoke web CMS and marketing stack built internally under my guidanceKey Responsibilities•Managed a team of 30 product managers, UX researchers, engineers, and operational associates across nine time zones•Provide end-to-end management of three web CMS, two email service providers, a social media management platform, and countless supporting digital marketing tools•Lead web analytics tooling and strategy including the Google Marketing suite, Adobe, Chartbeat, and others•Optimize £5MM vendor budget

London, Gb

Achievements•Instilled a data-driven, KPI based strategy to digital marketing roadmapping and management practices across three newly merged business units•Relaunched corporate brand on all digital marketing platforms while maintaining organic search equity, email deliverability, lead generation, or conversion rates•Increased mobile customer engagement by 9%Key Responsibilities•Perform as strategic adviser to the CEO and Marketing Excellence team on strategic planning for all digital customer engagement platforms•Deliver enterprise-wide technology and business process optimizations for all customer-facing marketing needs across four continents •Manage digital marketing product budget from solution design through business casing and execution, including on-shore and off-shore resources•Manage a team of three product managers and two supporting resources•Lead platform and strategic training programs for all sales and marketing teams

London, England, Gb

Achievements• Led platform consolidation on 37 distinct web content management systems and four email service providers, amongst other services• Successfully onboarded sixteen global business units with diverse requirements and logistical needs while advancing the new corporate brand and structure • Increased digital conversion rates by 30%, doubling the original target, and increased workflow efficiencies by 20%• Maximized two advertising revenue streams by combining underutilized audiences and overbooked inventory across two detached business unitsKey Responsibilities• Product Owner for all customer-facing marketing and technology products, including web content management, eCommerce, marketing automation, mobile engagement, and social media management.• Define long and short term roadmaps based on business strategies, customer feedback, and digital analytics• Daily engagement with C-Suite to ensure agile roadmap management and alignment with evolving business objectives• Provide final approval off all business requirements• Work closely with scrum master and scrum teams create efficient and effective methods of work

London, Gb

Achievements• Lead website optimization program which yield 64% increase in conversion rates and produced 98% more leads.• Appointed “Global Marketing Process Owner” to lead CRM change management• Coordinated four globally dispersed teams on initiatives yielding 5-12% improvements in data quality year-over-year for each of the last four years without increasing cost. • Drove 70% increase in unique monthly visitors and 105% increase in pageviews for digital B2B magazine by restructuring its content architecture for improved SEO• Created a data-driven decision making culture by instituting a suite of new digital analytics tools, supported by an educational series on the benefits of and paths to acquiring insights from your data.• Created a sales commission tracking application which increased operational efficiencies by 80%.Key Responsibilities• Lead an organization of 30 employees with six direct reports• Own all digital marketing tools, data sets, and related business processes for six international clients in the live events, publishing, and online networking industries. Assets include campaign management platforms, CRM, ESP, web and social analytics, website services, mobile networking applications.• Manage the technology roadmap and support resources for all client applications.• Coordinate technical on-boarding for new marketing, sales, and operations hires.• Organize the annual marketing bootcamp training series.

London, Gb

London, Gb

• Voted Most Innovative Employee• Identified the need for and built two relational databases which were deployed across the organization after self-learning SQL, VBA and relational database design: • Sales lead and opportunity management system which improved first-engagement response by 17%. • Event-based accounting management system, decreasing average time requirements for month-end accounting procedures by one-third.• Transformed postal mail strategy, resulting in 20% budget decrease while maintaining response rate and return on investment.• Revitalized interdepartmental database build strategy, doubling new qualified prospects acquisition over prior year.• Redesigned company’s web strategy, including the company’s first online user account functionality resulting in a 97% increase in qualified leads.• Full Profit & Loss responsibility for $7.5MM budget.• Expanded product portfolio by 33% including new topics and new geographical targets.

London, Gb

London, England, Gb

• Managed $2MM annual promotion budget.• Pioneered the use of email as a B2B marketing channel in the company.• Consistently exceeded new product launch expectations.

London, England, Gb

Us

B.S., Business & Economics

Education record