Developed a faculty recapture campaign along with a new member recruitment campaign, resulting in a 5.6% growth in membership. Conducted a comprehensive evaluation of the organization's membership benefits, leading to the redesign of marketing collateral and the development of a targeted action plan to enhance the membership value proposition.Ensured consistent, inclusive, and effective capture of diverse demographics by maintaining an ongoing partnership with the Access, Diversity, and Inclusion department. Conducted an insightful listening tour, systematically identifying opportunities for improvement and making strategic recommendations to optimize member touchpoints across the organization. Analyzed and optimized the organization's member communication touchpoints, resulting in the implementation of streamlined communications strategies that significantly enhanced the members' experience and fostered increased engagement. Manages a department budget of $2.3M.

Responsible for the strategic direction, planning, marketing and execution of the organization’s membership recruitment, engagement, and retention initiatives.Increased new membership by 12% through the implementation of digital member recruitment and recapture campaigns. Developed a nine-email new member welcome campaign, replacing a mailed new member packet, saving the organization $5K annually in shipping and printing.Digitized the member renewal process resulting in a 2% increase in member retention while saving the organization over $28K per year in printing and shipping. Created and streamlined organizational processes around financial deposits and reporting, payment processing, website updates, event marketing and registrations, and online community engagement. Responsible for NSA’s data integrity including the AMS database and integrations, membership needs assessments, annual meeting survey, and the NSA Income and Fees Survey. Oversees the NSA Annual Convention Task Force responsible for strategic direction and management of NSA’s annual meeting. Staff lead for the NSA Scholarship Foundation overseeing the strategic direction, process implementation, financial reporting, scholarship applications and disbursements, and donor stewardship. Manages departments budget of $1.5M.

Responsible for developing and executing the Special Interest Group (SIG) Program Strategy as it aligns with the organization’s strategic plan. Supports the established structure of each SIG and tracks volunteer and leadership engagement in the membership database. Prepares and maintains annual member communities budget and other necessary financial documents to ensure established costs, quality, and delivery commitments are met.Reviews and analyzes activities, costs, and operations to determine progress toward stated goals and objectives. Assists SIG leaders in the development and administration of all special interest education proposals.Created and manage the current SIG organizational and governance structures along with the standard operating procedures for the creation of new specialized member communities.

Developed targeted membership recruitment campaigns for the AASLD Special Interest Groups (SIGs) resulting in an overall annual growth in SIG membership of 27.2% with individual SIG membership growths ranging from 16.7% - 57.7%.Assisted in the creation and implementation of AASLD membership recruitment and retention efforts that have resulted in an annual membership growth of 11.2% and retention rate of 94%.Oversaw the governance structure of the SIGs including the recruitment and management of over 450 volunteer leaders, annual election process, and development of standardized policies and procedures.Launched and manage the AASLD Engage Online Communities through the Higher Logic Platform including 25 individual communities totaling over 10,000 community subscribers.Assisted volunteer leadership in the development and selection of the SIG educational programming for the AASLD Annual Meeting, Digestive Disease Week Conference, Emerging and Single Topic Conferences, and other joint conferences throughout the year along with doubling the number of specialized webinars hosted by AASLD’s Special Interest Groups. Designed and developed the networking and engagement module for AASLD’s first ever virtual annual conference, including the creation of 22 video networking lounges, 24 group discussion boards, and the development of instructional marketing materials for attendees. Managed department budget of $160k.

Membership Growth and Procedure Development: Developed membership recruitment initiatives and written procedures, which included follow-up scheduling (30/60/90 days) and how to market benefits, exceeding 10% net growth goal as a result.Product Development and Membership Retention: Created and formalized new membership products tailored to each of BSC’s 5 sub-councils and 1 coalition, boosting membership value and increasing member retention rate from 78% to 92%. Trade Shows: Reorganized presence at the International Builders Show, which included adding 12 education sessions and a networking recruiting reception, increasing attendance 288% in BSC hospitality lounge.Financial Reporting: Reconciled departments’ monthly journal entry reports, which included membership dues and program dues, ensuring all revenue and expenses were accurately accounted for.Strategic Partnerships: Utilized previous contacts to arrange visit from Finnish machine producers and networked with Chinese manufacturers at trade shows, establishing and fostering international partnerships.Marketing Strategy: Collaborated with marketing and communications departments to develop new member recruitment brochure and other materials, increasing member engagement and event attendance.Financial Forecasting: Analyzed membership statistics to forecast dues revenue and create monthly management report, which included retention rates, membership numbers, prospecting numbers, and financial snapshots.Team Leadership and Retention Management: Interviewed, hired, trained, and managed membership services manager, designing and passing on recruiting and retention strategies.Budget Management: Managed department budget of $200K with an additional event budget of $100K.Conference Coordination and Rebranding: Rebranded annual conference, which included changing name, target audience, sponsor displays, programming, and speakers, resulting in 27% increase in attendance and $8K increase in net profits.

Marketing, Award Programs, and Program Management: Marketed annual awards program to members, directly contacted previous applicant companies, and advertised in BSC newsletters, hitting 133% of revenue goal in the first year managing the program.Strategic Planning and Membership Recruitment: Collaborated with volunteer leadership to develop member retention and recruitment strategies and assisted management with event logistics and operations, facilitating interdepartmental relationships.Financial Reporting: Produced monthly membership reports and processed vendor and member invoices, ensuring timely and accurate distribution of renewal notices, invoices, and dues revenue. Target Marketing and Strategic Communications: Improved targeting of member-to-member and external communications, which included marketing pieces, email blasts, newsletters, and industry updates, raising open rates from 20% to 30%.

Data Analysis and Member Growth: Analyzed 20 years of data, identifying the top benefit of the Builder 20 Club program—that members double their net profit after 3 years—leading to 100+ new members and 5 new Builder 20 Clubs. Speaker Acquisition: Arranged financial speakers to benefit members, including a tax deduction speaker that saved a member $250K in taxes.Meeting Planning: Planned, managed finances for, organized, and facilitated 60+ Builder 20 Club meetings across North America, improving member financial security and business practices via networking opportunities.Invoicing and Quality Assurance: Reconciled meeting expenses and created meeting invoices for members, keeping financial records error-free.Strategic Enrollment Management: With a team of 2 other facilitators, created strategies for and managed a membership recruitment project, increasing member enrollment.Client Representation and Member Relations: Represented Builder 20 Club members within organization, connected members to organization resources, and managed 10 networking groups, improving member satisfaction.Contract Negotiation: Negotiated speaker fees by leveraging list of speaker incentives, which included providing contact lists and booking multiple engagements at once or at discounted rates, reducing program costs.

Customer Service: Delivered high-quality customer service, which included mediation between clients and partners and meeting performance metrics regarding new accounts, credit card applications, loans, and referrals.Training & Development and Performance Enhancement: Leveraged hotel operations experience to train tellers on better customer service and sales questioning techniques, improving branch performance and leading to increased referrals.Financial Analysis: Prepared meetings, analyzed reports, and checked daily bank balance, freeing up management for other work.Employee Training: Trained bankers converting from Wachovia to Wells Fargo systems, smoothing branch transition.

- Provided excellent service by arranging memorable experiences for every guest, while sharing my passion and local knowledge of Orlando and of surrounding areas. - Created sales opportunities by providing custom experiences for vacationers utilizing the theme parks and local attractions. - Created and implemented training documents throughout the Expedia Local Expert team to improve the training of current and new employees in an effort to decrease the number of mistakes and accounting errors.

- Marketed Hilton Grand Vacations to new and returning guests to present the opportunity for potential ownership into Hilton Grand Vacations. - Enhanced guests’ vacation experiences by providing information on resort amenities and activities, local attractions and nearby dining while bringing a positive attitude and a personal touch to establish credibility. - Assisted management with the training of new team members on property management systems, resort information, and marketing presentations along with helping design and implement new marketing procedures to maximize the efficiency of our department.

- Utilized my skills gained from the Supervisor Skills Workshop to lead and train my team to ensure the highest levels of guest satisfaction were upheld and to further develop their skills as upcoming industry leaders. - Accountable for resolving guest situations as an acting Manager on Duty without compromising the high levels of service we strived to maintain. - Responsible for the scheduling of all front office associates to continually ensure proper staffing levels at a resort with an average yearly occupancy over 90%.- Oversaw all front office guest interactions including face-to-face interactions at the front desk and all telephone interactions for reservations, guest needs, security requests, and housekeeping necessities. - Helped create an overall arrival and departure experience to drive and maintain the guest satisfaction and loyalty scores to the highest levels since the resort opening.

- Exercised my knowledge and resources gained from past experiences to effectively diffuse guest situations and mediate between guests and upper management if necessary. - Accountable for all front desk and PBX operations, ensuring that all guests were properly cared for in a positive and efficient manner. - Responsible for ensuring that all front office personnel were properly trained and their performance met and exceeded the standards of the resort.- Mandated a code of ethics to provide superior customer satisfaction and resolve all guest disputes with the utmost level of service.