John Linney Email and Phone Number
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Most of my professional life I have led and grown product teams to bring high-tech consumer products and services to market. My early career was in software engineering from where I progressed to leading product management for operating systems at Novell, to early social networking applications at NBX and CloudTalk. More recently I built the marketing team that accelerated customer acquisition to bring SolarCity public. Since then I have helped other technology to consumer companies such as Yuneec (Drones), and Inboard (micro-mobility). When I’m not helping companies with their marketing challenges I’m pursuing my other passions as a filmmaker and classic car enthusiast. Classic Motor Films tells the stories of classic cars and their owners with the goal of preserving important histories and making the enjoyment of classic vehicles more accessible. My work has won multiple awards and has been commissioned by Moss Motors and many owners.
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PartnerSacramento Venture Philanthropy (Svp)Saratoga, Ca, Us
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Principal / OwnerJohn Linney Consulting Feb 2008 - PresentSan Francisco Bay AreaProduct strategy, marketing and management services for SaaS applications, mobile apps, and consumer technology. Clients have included:Inboard Technology - Product marketing and channel growth strategy, supporting the CEO in raising $8M Series A funding for this personal electric transport manufacturer. Product strategy and roadmap supported by primary and secondary market research to inform the next generation of products. New pricing and positioning more than doubled sales. Channel marketing strategy and execution included new in-store assets and a major deal with Best Buy. Created the sales and distribution plan for due diligence to drive closure of Series A.LineSpect - Product Marketing for a drone inspection services business for automated power generation and delivery infrastructure.Tuul - Product Management leadership for early stage startup focused on automating customer service workflow through integration with messaging systems, internal applications and SaaS applications. Mentored the product management and engineering team to work with customers to define, design and prioritize key product features and integrations.Pana.ma / CloudTalk - Product Management, UX design, and SaaS platform definition for early stage voice messaging startup. As CMO, transitioned the company's brand and product from a consumer focus to an enterprise messaging and collaboration platform. -
OwnerClassic Motor Films Apr 2017 - PresentSaratoga, CaAward winning classic car documentary filmmaker.Multiple commissions for Moss Motors - https://moss motors.com/cmf2021 Silver Telly Award2022 Gold Telly Award -
Vp MarketingYuneec International Co., Limited Dec 2015 - Aug 2016Ontario, CaliforniaResponsible for Creative & Brand, Demand Generation, Channel, Product Marketing and PR at Yuneec USA, a leading consumer and professional drone manufacturer. - Created product roadmap process to gather and analyse customer feedback and generate product requirements- Created packaging requirements and design to enhance shelf appeal and reduce product returns- Launched a new corporate e-commerce site focused on conversions for direct sales including all new product content, SEO strategy.- Made key hires in demand generation and channel marketing- Managed budget to revenue, exceeding goals by controlling spend to 20% less than planned- Pricing, positioning and announcement of Typhoon H ensuring circulation of 83 million on traditional and social channels- Grew social network following from 25,000 to over 200,000- Initiated social influencer program to reach in excess of 1,000,000 followers- Tracked and managed audience sentiment to less than 5% negative and excellent NPS score- Managed corporate presence at major trade-shows including CES and NAB achieving multiple Best of CES awards and increasing lead volume by 500%- Established marketing plan of record and weekly team meetings managed through online project management tools- Increased Best Buy footprint to 1,000 stores including 400 new locations with more cost-effective Point of Sale displays- Transitioned online agency in-house to lower costs and improve efficiency - Initiated a new content program focusing on a larger number of lower cost videos delivering a platform to influencers and producing a more authentic voice for the brand -
Vp, MarketingSolarcity May 2012 - Jan 2015San Mateo, CaliforniaResponsible for all aspects of marketing SolarCity's residential and commercial offerings including all paid and earned demand generation, product, partner and field marketing, brand, creative and PR. -Reduced cost of acquisition by 60%, while doubling lead volume each year. • Led the industry in SEO and paid media performance measured by cost of customer acquisition. • Refreshed the brand, voice and messaging to connect more closely with our target customers. • Streamlined introduction of new products to existing service areas and launched service in new states. • Tripled lead volume in The Home Depot, BestBuy, malls and at events and improved lead conversion rates by 20%. • Boosted referral marketing programs to 30% of lead volume at the lowest cost of customer acquisition while reducing monetary incentives by $150 per customer. • Eliminated lead growth reliance on special incentives and offers reducing cost of customer acquisition by $400 per customer. • Rebuilt the web and social marketing platform while reducing costs and growing lead volume by 5X. • Grew the marketing team to 50+ people across 2 sites while improving productivity per head by 25%. • Doubled lead flow to commercial sales team while reducing cost per lead. -
CmoCloudtalk, Inc. Aug 2009 - May 2012San Francisco Bay AreaHead of product strategy, design, and marketing for mobile voice communications and social networking service. Delivered developer platform and native clients on iPhone, Android, Blackberry and via the web. • Created a unique product that blended voice and text messages seamlessly into a social messaging experience. • Launched and grew to over one million users in 10 months at less than 10 cents per user cost of acquisition. • Managed all aspects of product design, product/market fit, launch and promotion. -
Evp, Product ManagementNbx, Inc. Aug 2005 - Feb 2008Product Management and Strategy for NBX, a site for fantasy sports wagering contests, social networking and editorial content to provide sports fans with a unique online entertainment experience. Defined the entire user experience including information architecture, user interaction and visual design. Also specified back-end requirements to support the highly interactive and responsive user experience.
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Vp, Product ManagementGrand Central Communications Jul 2001 - Aug 2005San Francisco Bay AreaResponsible for Product Management, Professional Services and Product Marketing for On-Demand integration solutions based on Web services technology. -
Vp, Product ManagementElectron Economy Oct 2000 - Apr 2001San Francisco Bay AreaCreated Product Management function and team for this provider of hosted supply chain management software and services.
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Sr Director, Product Management / Developer ProgramNovell Mar 1995 - Oct 2000San Francisco Bay AreaResponsible for Novell's line of desktop software products. Created product requirements, launched product, licensed and integrated 3rd party software, and developed an OEM channel in Asia and the Far East. Later responsible for Novell's e-commerce products - growing to a $125 million business.Responsible for Novell's ISV partner programs including engineering and business development. Managed engineering, marketing and product management for the telco business unit. Director / Product Line manager for Novell's desktop networking and early web and ecommerce products.
John Linney Skills
John Linney Education Details
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1St Class Honours
Frequently Asked Questions about John Linney
What company does John Linney work for?
John Linney works for Sacramento Venture Philanthropy (Svp)
What is John Linney's role at the current company?
John Linney's current role is Partner.
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What is John Linney's direct phone number?
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What schools did John Linney attend?
John Linney attended University Of South Wales.
What skills is John Linney known for?
John Linney has skills like Product Management, Start Ups, Product Marketing, Strategy, Marketing Strategy, Saas, Mobile Devices, Business Development, E Commerce, Management, Marketing, Leadership.
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