John Johansen Email & Phone Number

Austin, Tx, Us

San Francisco, California, Us

Manage the corporate and Americas demand and ABM campaign team. Set overall strategy and priorities for global demand generation, paid media, and ABM programs, as well as owning marketing pipeline targets for Paid, Owned, and Earned. Manage media and marketing programs budget and vendor relationships. Coordinate with Product Marketing, Marketing Operations, Website, and Design on broader marketing initiatives. Collaborate with Sales and Sales Ops on target campaigns, lead routing, and SDR motions. Ensure marketing programs are meeting KPIs. Provide guidance to local Field and Partner marketing teams on how to scale global marketing programs.

San Francisco, California, Us

Manage the corporate and North American demand and campaign team. Set overall strategy and priorities for global demand generation and media programs and own marketing pipeline generation. Manage media and marketing programs budget as well as vendor relationships. Coordinate with Product Marketing, Marketing Operations, Website, and Design on broader marketing initiatives. Ensure marketing programs are meeting KPIs. Provide guidance to local Field and Partner marketing teams on how to scale global marketing programs.

San Francisco, California, Us

Centrify merged with Thycotic in 2021. The company rebranded as Delinea in 2022.

Armonk, New York, Ny, Us

Manage a team of performance marketers including campaigns, content, website, marketing automation, and ABM for Information Architecture portfolios within IBM Data & AI. Set overall strategy and priorities for global demand generation and media programs and own marketing pipeline generation. Manage media and marketing programs budget as well as vendor relationships. Coordinate with other marketing teams to connect to larger IBM initiatives. Ensure marketing programs are meeting KPIs. Provide guidance to local Field and Partner marketing teams on how to scale global marketing programs.

Armonk, New York, Ny, Us

Manage a team of performance marketers from campaigns, media, and content to plan and execute global demand generation programs for IBM Data & AI - DataOps and Hybrid Data Management business segments within IBM. Manage budget for media and marketing programs designed to generate qualified inquiries to fill the top of funnel and own lead nurture process to develop sales opportunities and pipeline. Build campaign frameworks and provide guidance to Field and Partner marketing teams. Coordinate with IBM corporate marketing teams to align with brand campaigns.

San Jose, California, Us

Plan and execute global demand generation programs for the Infrastructure Management, Network Operations, and Workload Automation business units within CA. Manage budget for media and marketing programs designed to generate qualified inquiries to fill the top of funnel and own lead nurture process to develop sales opportunities and pipeline. Coordinate across other marketing departments - Field, Product, Partner, Marketing Ops - to ensure alignment on marketing campaigns.

San Jose, California, Us

Plan and execute global demand generation programs for the Infrastructure Management business unit with CA. Manage budget for media and marketing programs designed to generate qualified inquiries to fill the top of funnel. Coordinate across other marketing departments - Field, Product, Partner, Marketing Ops - to ensure alignment on marketing campaigns.

Houston, Tx, Us

Implemented marketing automation platform (Pardot), built lead generation model based on Sales pipeline goals, and launched integrated marketing campaigns using email, paid search, content marketing, webinars, and social media. Led external vendor teams for paid search, telequalifying, and content creation.

Austin, Texas, Us

Analyzed content landscape and presented recommendations for content creation gaps. Developed templates to speed up creation of long-form content including whitepapers and ebooks. Managed content workflow with product marketing teams from idea generation, editing, and publication.

Austin, Texas, Us

Develop comprehensive plans to use content from across the company with more consistency. Created content for demand generation and social media campaigns.

Austin, Texas, Us

Managed complete lifecycle of demand generation campaigns from conception to execution to analysis. Used Eloqua to create automated, personalized outbound campaigns that combined direct mail, email, and telequalifying. Trained Sales team on Lead Management processes.

Marketing blog focused on topics related to content development, social media, B2B marketing, and lead generation.

Austin, Tx, Us

Managed Marketing Programs including budget, scope, schedule and execution. Developed key messages for marketing campaigns. Planned and managed Kinnser's presence at industry conferences and tradeshows.

Austin, Texas, Us

Owned day-to-day client relationships and directed lead-generation webinar campaigns through kick-off, production, live event and post-production. Contributed to Bulldog social media efforts.

Us

Lead strategic development and tactical execution of multiple lead generation channels including content creation, search engine marketing and optimization, email, newsletter, landing pages, and social media.

Built World Forge Magazine (WFM) into a profitable subscription-based niche publication and consistently published monthly issues for 2 years.

Us

Managed direct mail production process including technical aspects of print purchasing, digital printing, inventory, binding, assembly, and USPS mail requirements and restrictions.

Created processes for editing content, copy, and technical aspects for courses migrating from paper to online. Trained an additional 7 Web Editors as the team expanded to keep up with demand for online course availability.