John Johansen

John Johansen Email and Phone Number

Director, Global B2B Growth Marketing @ Keeper Security, Inc.
Austin, TX, US
John Johansen's Location
Austin, Texas Metropolitan Area, United States, United States
John Johansen's Contact Details
About John Johansen

I am currently the Director of Demand Generation at Delinea. With 15+ years of experience across multiple areas of marketing, I have developed a passion for demand generation and marketing campaigns. My role is to make the marketing plan real, taking the messaging and creative outside the walls of a company to see how it performs in the market. Once programs are in market, I focus on how to make them scale. Creativity and operations are two sides of the same coin, it is important to experiment with new things but with an eye towards repeatable success. Demand gen is the discipline that acts as the hub for other marketing functions to keep all work aligned and results oriented.Data is the guide to areas that require deeper, human understanding. Being data-driven means identifying the right KPIs, having the right measurements in place, and using analytics to validate or disprove hypotheses that optimize marketing programs to show measurable improvement in outcomes. Areas of expertise:Go-to-Market Strategy Global Marketing StrategyDemand GenerationPaid MediaMarketing AutomationAgency/Vendor ManagementDigital MarketingKPIs, Analytics & ReportingContent StrategyCustomer MarketingSaaS ABM

John Johansen's Current Company Details
Keeper Security, Inc.

Keeper Security, Inc.

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Director, Global B2B Growth Marketing
Austin, TX, US
Website:
keepersecurity.com
Employees:
584
John Johansen Work Experience Details
  • Keeper Security, Inc.
    Director, Global B2B Growth Marketing
    Keeper Security, Inc.
    Austin, Tx, Us
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  • Delinea
    Sr. Director, Demand Generation And Abm
    Delinea May 2024 - Present
    San Francisco, California, Us
    Manage the corporate and Americas demand and ABM campaign team. Set overall strategy and priorities for global demand generation, paid media, and ABM programs, as well as owning marketing pipeline targets for Paid, Owned, and Earned. Manage media and marketing programs budget and vendor relationships. Coordinate with Product Marketing, Marketing Operations, Website, and Design on broader marketing initiatives. Collaborate with Sales and Sales Ops on target campaigns, lead routing, and SDR motions. Ensure marketing programs are meeting KPIs. Provide guidance to local Field and Partner marketing teams on how to scale global marketing programs.
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  • Delinea
    Director, Demand Generation
    Delinea Jul 2021 - May 2024
    San Francisco, California, Us
    Manage the corporate and North American demand and campaign team. Set overall strategy and priorities for global demand generation and media programs and own marketing pipeline generation. Manage media and marketing programs budget as well as vendor relationships. Coordinate with Product Marketing, Marketing Operations, Website, and Design on broader marketing initiatives. Ensure marketing programs are meeting KPIs. Provide guidance to local Field and Partner marketing teams on how to scale global marketing programs.
    View
  • Centrify Corporation
    Director, Demand Generation
    Centrify Corporation Jul 2021 - Feb 2022
    San Francisco, California, Us
    Centrify merged with Thycotic in 2021. The company rebranded as Delinea in 2022.
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  • Ibm
    Program Director, Global Demand Generation
    Ibm Dec 2019 - Jul 2021
    Armonk, New York, Ny, Us
    Manage a team of performance marketers including campaigns, content, website, marketing automation, and ABM for Information Architecture portfolios within IBM Data & AI. Set overall strategy and priorities for global demand generation and media programs and own marketing pipeline generation. Manage media and marketing programs budget as well as vendor relationships. Coordinate with other marketing teams to connect to larger IBM initiatives. Ensure marketing programs are meeting KPIs. Provide guidance to local Field and Partner marketing teams on how to scale global marketing programs.
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  • Ibm
    Sr. Marketing Campaigns Manager, Global Demand Generation
    Ibm Oct 2017 - Dec 2019
    Armonk, New York, Ny, Us
    Manage a team of performance marketers from campaigns, media, and content to plan and execute global demand generation programs for IBM Data & AI - DataOps and Hybrid Data Management business segments within IBM. Manage budget for media and marketing programs designed to generate qualified inquiries to fill the top of funnel and own lead nurture process to develop sales opportunities and pipeline. Build campaign frameworks and provide guidance to Field and Partner marketing teams. Coordinate with IBM corporate marketing teams to align with brand campaigns.
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  • Ca Technologies
    Sr. Marketing Manager, Global Demand Generation
    Ca Technologies Jan 2016 - Oct 2017
    San Jose, California, Us
    Plan and execute global demand generation programs for the Infrastructure Management, Network Operations, and Workload Automation business units within CA. Manage budget for media and marketing programs designed to generate qualified inquiries to fill the top of funnel and own lead nurture process to develop sales opportunities and pipeline. Coordinate across other marketing departments - Field, Product, Partner, Marketing Ops - to ensure alignment on marketing campaigns.
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  • Ca Technologies
    Marketing Manager, Global Demand Generation
    Ca Technologies Sep 2014 - Dec 2015
    San Jose, California, Us
    Plan and execute global demand generation programs for the Infrastructure Management business unit with CA. Manage budget for media and marketing programs designed to generate qualified inquiries to fill the top of funnel. Coordinate across other marketing departments - Field, Product, Partner, Marketing Ops - to ensure alignment on marketing campaigns.
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  • Onit
    Demand Gen & Content Marketing Manager
    Onit Mar 2013 - Jul 2014
    Houston, Tx, Us
    Implemented marketing automation platform (Pardot), built lead generation model based on Sales pipeline goals, and launched integrated marketing campaigns using email, paid search, content marketing, webinars, and social media. Led external vendor teams for paid search, telequalifying, and content creation.
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  • Solarwinds
    Content Strategy Consultant
    Solarwinds Aug 2012 - Feb 2013
    Austin, Texas, Us
    Analyzed content landscape and presented recommendations for content creation gaps. Developed templates to speed up creation of long-form content including whitepapers and ebooks. Managed content workflow with product marketing teams from idea generation, editing, and publication.
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  • Compasslearning
    Content Strategist
    Compasslearning Aug 2011 - Jun 2012
    Austin, Texas, Us
    Develop comprehensive plans to use content from across the company with more consistency. Created content for demand generation and social media campaigns.
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  • Compasslearning
    Demand Generation Campaign Manager
    Compasslearning Oct 2010 - Jul 2011
    Austin, Texas, Us
    Managed complete lifecycle of demand generation campaigns from conception to execution to analysis. Used Eloqua to create automated, personalized outbound campaigns that combined direct mail, email, and telequalifying. Trained Sales team on Lead Management processes.
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  • Blog - Original Content
    Marketing Blogger
    Blog - Original Content Nov 2007 - Jan 2011
    Marketing blog focused on topics related to content development, social media, B2B marketing, and lead generation.
  • Kinnser Software
    Demand Generation Manger
    Kinnser Software Oct 2009 - Jul 2010
    Austin, Tx, Us
    Managed Marketing Programs including budget, scope, schedule and execution. Developed key messages for marketing campaigns. Planned and managed Kinnser's presence at industry conferences and tradeshows.
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  • Bulldog Solutions
    Account Manager
    Bulldog Solutions Sep 2008 - Feb 2009
    Austin, Texas, Us
    Owned day-to-day client relationships and directed lead-generation webinar campaigns through kick-off, production, live event and post-production. Contributed to Bulldog social media efforts.
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  • Snowbound Software
    Demand Generation Specialist
    Snowbound Software Apr 2005 - Sep 2008
    Us
    Lead strategic development and tactical execution of multiple lead generation channels including content creation, search engine marketing and optimization, email, newsletter, landing pages, and social media.
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  • World Forge Magazine
    Editor-In-Chief
    World Forge Magazine Jan 2006 - Dec 2007
    Built World Forge Magazine (WFM) into a profitable subscription-based niche publication and consistently published monthly issues for 2 years.
  • Protocol Integrated Direct Marketing
    Production Project Manager
    Protocol Integrated Direct Marketing 2003 - 2004
    Us
    Managed direct mail production process including technical aspects of print purchasing, digital printing, inventory, binding, assembly, and USPS mail requirements and restrictions.
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  • Byu Independent Study
    Lead Web Editor
    Byu Independent Study Jan 2000 - Dec 2002
    Created processes for editing content, copy, and technical aspects for courses migrating from paper to online. Trained an additional 7 Web Editors as the team expanded to keep up with demand for online course availability.

John Johansen Skills

Email Marketing Social Media Marketing Seo Content Strategy Demand Generation Online Marketing Web Analytics Lead Generation Marketing Content Marketing Marketing Strategy Sem Online Advertising Marketing Automation Editing Web Marketing Social Media Strategic Content Development Online Campaign Management Writing Webinars Trade Shows Community Management Analytical Skills Copywriting Newsletters Lead Scoring Funnel Optimization

John Johansen Education Details

  • Brigham Young University
    Brigham Young University
    English

Frequently Asked Questions about John Johansen

What company does John Johansen work for?

John Johansen works for Keeper Security, Inc.

What is John Johansen's role at the current company?

John Johansen's current role is Director, Global B2B Growth Marketing.

What is John Johansen's email address?

John Johansen's email address is jo****@****ibm.com

What is John Johansen's direct phone number?

John Johansen's direct phone number is +151277*****

What schools did John Johansen attend?

John Johansen attended Brigham Young University.

What skills is John Johansen known for?

John Johansen has skills like Email Marketing, Social Media Marketing, Seo, Content Strategy, Demand Generation, Online Marketing, Web Analytics, Lead Generation, Marketing, Content Marketing, Marketing Strategy, Sem.

Who are John Johansen's colleagues?

John Johansen's colleagues are Peter Lovito, Ryan Slater, Robert Williams, Masoud Adibmajlesi, Jacob Hohisel, Corey Taustein, Cody Bulow.

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