Jacqueline Jolly Email & Phone Number

San Francisco Bay Area

Develop strategies to solve for business problems related to processes impacted by regulatory oversight, building various data intensive solutions including data marts, business intelligence dashboards, quantitative analytics/insights and supporting requirements and development of automated systems and applications.Lead cross-functional teams for large data initiatives to support new solutions, including big data for email surveillance and analytic based testing. Current leader of Institutional Memory effort, foundational to Wells Fargo Advisor’s Trans-formation of Oversight and Supervision program, which will build the data/analytics foundation to connect traditionally siloed data within WIM and across the organization to enable advanced quantitative analytics for proactive solutions to business issues related to FA and Client behavior for risk and compliance.

Hq Mountain View

Program Management, Marketing Mix Model : predictive analytical scenario tool utilized for Marketing and Sales Resource Allocation and Optimization. Responsible for end to end program and vendor management, ~$900K budget. Business requirements, SOW, strategy, model and application development oversight, UAT, deployment and user training Marketing Resource Allocation Optimization, Channel ROI Analysis: – adoption and strategic use of MMM. Develop investment scenarios for fiscal planning and strategic initiatives to predict future ROI by marketing driver and revenue channel. SME of the various marketing and macroeconomic drivers and business functions across Finance, PR, Marketing (Offline and Online), ecommerce, identifying emerging and changing opportunities; anticipate & deliver on the needs of the global business units - analysis and creative scenarios that maximize impact and opportunities. Executive Presentations of strategies, analsysis and findings.

San Francisco Bay Area

Work with cross-functional teams and key stakeholders to align strategy, business objectives and priorities across organization. Continuous alignment of program scope and modify to enhance strategic resultsGlobal Collections Automation Project: Program manage the development of strategy and 2-year plan to migrate semi-automated Collections processes from SAS to fully automated global collections application. Development of Business Requirements Documents (BRD) and Product Requirements (PRD). Program management and drive internal development with application team.Payment Intermediation, Buyer Protection Project: Participate in organization level, multi-domain, global program to develop payment intermediation from eBay buyer to seller. Coordinate requirements, translate into PRD, SOW and Project Milestones

San Jose, Ca

Managed team of 6-9 full time/contractor resources, responsible for automated ETL and processes for Global Collections and Manual Credit processes for eBay sellers; >200 processes utilizing Teradata, Oracle, SAS. Disparate Data sources with millions of recordsCode Develoment of automated business-rule list generation for email and telephone notification; managed ongoing implementation of strategy and continuous process improvement; analysis and reporting to support team strategyImplementation of MicroStrategy BI Solution to serve Global Billing, Payments and Collections teams to automate report and dashboard development

San Francisco

Progressed from single contributor Senior Data Analyst to Senior Manager of team of 10 programmers and analystsData Processing: Managed a team of 8-10 full time and consultants; SAS Programmers and BI Application Developers responsible for direct marketing list generation, direct mail, email, and phone. 75+ credit and demographic data sources including D&B, Equifax/Experian, FirstData. ETL, List Generation, Demographic Pattern Matching, Credit Scoring Model ImplementationBusiness Intelligence: Implementation of multiple BI Solutions, Cognos and SAS Enterprise Guide to support Marketing and Finance analysis and marketing planning.

San Francisco

Senior Analyst and team lead, responsible for Small Business Regional Sales reporting to support Finance - requirements, design, analysis, Senior Management presentation and multi-format distribution. SAS, Oracle, MS Office, including PowerPoint and MSAccess development.

Master, Business Administration

Activities and Societies: Dean's Scholar

B.S., Business Administration